CFO Priorities for 2024: AI, Automation, & Strategic Hiring Via Oracle: https://lnkd.in/gx4Ngkr4. "If the past several years serve as any indication, CFOs will no doubt face their share of rapidly evolving business challenges in 2024. On one hand, global real GDP grew 3.1% and skirted an expected recession in 2023. Technologies such as generative AI grew rapidly, offering promise to businesses ready to invest in their potential. Yet on the other side, the cost of capital remains heightened, M&A dealmaking continues to be low, geopolitical volatility presents a major concern, and talent remains hard to come by.
Looking inside their companies, CFOs are focused on evaluating AI opportunities, improving efficiency and productivity through automation and generative AI, increasing collaboration throughout the business, providing a strong financial base in terms of cash flow and liquidity, and more. They’re choosing to focus on a diverse list of priorities to help build their organization’s resilience and pursue smart growth opportunities.
What Are CFO Priorities?
CFO priorities have evolved in conjunction with the CFO role itself. While the position used to be almost entirely confined to back-office responsibilities—the books and records of the company, financial reporting, and statutory compliance—it has since become much more dynamic and embedded in business strategy decisions.
The CFO still oversees the organization’s financial activities, including being responsible for the finance and accounting professionals who perform operational functions. With the perspective that position provides, the CFO serves as a strategic advisor for their CEO and C-suite peers. The resulting CFO priorities encompass a wide range of areas, including advancing data and analytics use including AI, driving efficiency through automation, and balancing growth with profitability as external conditions shift." READ MORE HERE: https://lnkd.in/gx4Ngkr4
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