How did farmer purchasing decisions jump from 26% to 49%? Our research recently found that 26% of farmers who discussed a CP brand with their retailer ultimately used that brand. However, 49% of farmers used a brand after experiencing a retailer discussion combined with direct contact by the manufacturer, and recall of traditional advertising. This clearly indicates that influence as a retailer is vital, and manufacturer support can enhance retailer impact even further. I'd like to invite you to download our comprehensive insights report, "Boosting Ag Retailer Success Through Manufacturer Support," which provides a detailed analysis of our findings. This report is packed with actionable insights that can help you optimize your interactions with both manufacturers and farmers. https://lnkd.in/gCkM3jfT #agribusiness #agriculture
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Large farms, early adopters and those planning to expand their operations are leading the way in grower program participation. By tailoring programs to their needs, you can drive more sales and foster long-term loyalty. Read more insights here - https://lnkd.in/gK2dFRKR
Grower programs in the U.S. are moving away from general skepticism toward being a cornerstone of agricultural sales strategies. Back in 2000, both farmers and retailers were wary, concerned about the extra steps and administrative load. Our latest report illustrates a significant turnaround. These programs are now much more efficient and widely accepted, playing a crucial role in product decisions and sales growth. The new insight report is a must-read if you’re looking to understand and capitalize on these trends. Download it now: https://lnkd.in/g9GFtkxx #AgResearch #GrowerPrograms #Agriculture
The Evolution of Grower Programs in the USA
stratusresearch.com
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Enhance your strategy by customizing your data analysis to lead rather than simply compete in your market. Custom research excels by offering insights precisely tailored to your unique needs, providing not just specificity but a significant impact on strategy. By engaging in comprehensive, custom-tailored studies, businesses can gain deep insights into their market and customer behaviors, enabling proactive rather than reactive decisions. Consider how custom research can light the way forward for your business. https://lnkd.in/g86MmG3P #agresearch #agriculture
Custom Agriculture Research
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It’s fantastic to see the direct impact farmer feedback has on shaping agronomic practices. At Stratus Ag Research, we pride ourselves on fostering these invaluable connections between farmers and companies like Syngenta. Every insight shared is a step towards more innovative and effective solutions in agriculture.
We partner with clients like Syngenta to gather direct feedback from farmers. This feedback plays a crucial role in shaping agronomic practices and enhancing the customer field experience. Syngenta relies on your insights to innovate and improve their products and services, ensuring they meet the real needs of farmers. Your participation helps create better outcomes for the entire agricultural community. If you're a farmer interested in contributing to this valuable research, please visit https://lnkd.in/g3krkJmZ #agriculture #farmerfeedback #agresearch
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Exciting insights from our latest report on grower programs are gaining interest! Thank you, Shane Thomas, for featuring it in this week's Upstream Ag. It's great to see the positive impact these programs are having on farmers and retailers alike. Learn more https://lnkd.in/gK2dFRKR.
Upstream Ag Professional - Week of July 1st 2024 ◼︎◼︎◼︎ This week's essential news and analysis for agribusiness leaders includes: •The Evolution of Input Manufacturer Program Perception | Stratus Ag Research Upstream Ag Insights •Crop BioControl Landscape 2024, 300 Companies Targeting Crop Pests with Biologicals | Chris Taylor The Mixing Bowl Western Growers •DunhamTrimmer LLC Biological Presentation from Salinas Biological Summit •Evaluating Biologicals Businesses with Joel Lipsitch | Tenacious Ventures Sarah Nolet •PI Industries Ltd Plans to Acquire Plant Health Care, Inc. Care Plc for 32.8 million pounds •League of Extraordinary Copilots: Vision for Open and Sociable AI | Feroz Sheikh •Bushel Buddy Seat Conference showcases new features for its integrated workflow solutions •Benson Hill Confirms Preliminary, Non-Binding Indication of Interest from Argonautic Ventures + more! For the full edition, check out the link in the first comment. #agribusiness #agriculture #agtech #innovation #strategy Upstream Ag Ventures
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We've compiled an extensive report showing how well-designed grower programs impact agribusiness. Participation in these programs has been shown to drive a 30% increase in product use, indicating their powerful impact. This report provides a deep dive into the factors that influence farmer and retailer participation, offering you the knowledge to optimize your approach. Understanding these trends is essential for staying competitive. If you’re interested, download here: https://lnkd.in/gK2dFRKR #agresearch #growerprograms
The Evolution of Grower Programs in the USA
stratusresearch.com
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A thank you to growers from Syngenta & Stratus Ag Research! Your insights from our research surveys guide the development of products that work to support your needs.
We are proud to collaborate with clients like Syngenta and the dedicated farmers and growers who participate in our surveys. Your feedback is invaluable, guiding companies to develop products and services that align with your needs and challenges. Your insights help shape the future of agriculture, ensuring that innovations are practical and beneficial. Your hard work and contributions make a significant impact in helping to feed the world. Thank you for everything you do! If you are a farmer interested in participating in our surveys and contributing to future innovations, please visit https://lnkd.in/g3krkJmZ #agresearch #farmerappreciation #agriculture
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Grateful to Shane Thomas for his thoughtful analysis of our Boosting Ag Retailer Success Through Manufacturer Support report in the Upstream Ag newsletter. Your emphasis on the enduring influence of retailers and effective marketing strategies is spot on.
Upstream Ag Professional - Week of June 16th 2024 ◼︎◼︎◼︎ This week's essential news and analysis for agribusiness leaders includes: •5 Key Takeaways for Agribusiness Professionals from Stratus Ag Research Report: Boosting Ag Retailer Success Through Manufacturer Support | D. Kent Fraser Mike Weddel Krista MacLean •Nutrien 2024 Investor Day Highlights and Analysis including a breakdown of their new proprietary product initiative •Who’s Buying up Dying AgTech Companies? How Ego’s and Incentives Will Influence •From bytes to bushels: How gen AI can shape the future of agriculture | Where does a workflow and intelligence advantage come from? | McKinsey & Company •Ag Drones Feed America Webinar: Why Banning Chinese Ag Drones Hurts US Farmers and Rural Communities | Rantizo •Nutrien Ag Solutions Sees Transformation Afoot For Ag Retail | Rob Clayton •Top Advice For Getting Started In Ag Retail | Jake Joraanstad •FMC Corporation Board of Directors appoints Pierre Brondeau chairman and chief executive officer: Does the move make sense? •Farm Startups Bent on Shaking Up Cargill, ADM Are Stumbling: Have the challengers recalibrated? Farmer's Business Network, Inc. Indigo Farmers Edge •Sentera to Launch Precision Weed Management Service: Is it a See and Spray Killer? Follow up. + more! Link in the first comment. #agtech #agribusiness #agriculture #innovation #strategy Upstream Ag Insights
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I appreciated being featured on the "Agriculture in America" podcast with Jesse Allen this week. In Segment Three of yesterday’s episode (at the 27:10 mark), we chat about Stratus Ag Research's recent study, "Boosting Ag Retailer Success Through Manufacturer Support," and discuss how manufacturers can play a crucial role in ag retailer success. Tune in to learn more about our findings! You can find the episode wherever you listen to podcasts. Interested in reading the report? You can download it here: https://lnkd.in/gCkM3jfT
On Wednesday's AOA, we start the show with a look at planting progress in the Northern Plains and market analysis ahead of the June WASDE report with DuWayne Bosse from Bolt Marketing. In Segment Two, we have a conversation with the Vice President, Government Affairs with the American Seed Trade Association, Janae Brady. Next up in Segment Three, we learn more about a recent study titled "Boosting Ag Retailer Success Through Manufacturer Support" with Mike Weddel, CEO of Stratus Ag Research. Then we take a look at news headlines in Segment Four.
Agriculture of America: AOA Wednesday 6-12-2024 on Apple Podcasts
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As the landscape shifts towards omni-channel experiences and data-driven decisions, we’ll discover how well ag retailers are adapting. If you’re in ag retail or rely on it for distribution, this report is essential.
Vice President of Client Services at Stratus Ag Research | Driving Innovation in Agriculture with Data-Driven Insights
How are evolving farmer preferences impacting crop protection sales? This July, Stratus Ag Research will survey 850 farmers across the United States to understand their expectations of local ag retailers. In 2022, predictive analytics in field data management software were seen as future drivers of CP purchase decisions by one-third of farmers. As digital tools become more influential in farmers’ purchasing decisions, we’ll assess how well retailers are supporting these changes. Ensure your strategy aligns with evolving farmer preferences. Contact me to learn more about our upcoming report. #agresearch #cropprotection
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Overwhelmed with data and not sure where to start? I’ve seen firsthand how our Brand Focus360 research can empower crop protection brand managers facing the challenge of making sense of myriad information sources. Our study provides deep insights into your brand and your competitors, setting you up to craft a robust strategy for 2025. Using feedback from commercial farmers, we deliver tailored analysis and competitive benchmarking to guide your marketing decisions. Our proven methodology ensures you get the real story, giving you the confidence to make informed decisions. Whether it’s understanding brand perception, advertising effectiveness, or brand experience, we cover all bases to support your strategic planning. Send me a message today to see how Brand Focus360 can elevate your strategy. #brandfocus360 #agresearch
