Continuing the FitBiz360 story..... We identified a great technical partner in India - Rage Communications. They co-created an architecture for the solution and started coding using rapid prototyping. This meant we were quality checking every module and delivery, before it was considered "live". We made what turned out to be one of our best decisions, we split the software from the content (so no content is hard coded). Why is that important - well here is an actual event: - The HR Director of Rage asked if we could run an employee engagement survey for them - Using our in-house subject matter expert on HR issues, we created a survey and loaded it within half a day. - The survey was run in the business and from start to finish took 48 Hours. The reason for 48 hours was simply the time it took over 200 people to respond to the request to complete the survey. - As soon as the last employee hit submit (well within say 2 minutes processing time) I was looking at the results and the final report - I shared this with the HR Director and he sprung the "surprise" - the company had a physical consultancy conducting an employee engagement previously that took around 3 month duration in total. - We had taken 48 hours, remember and then the final icing was when he said FitBiz360 had hit 95% of the issues identified by the physical consultants. - What would this efficiency and effectiveness uplift provide for your consulting practice? - The case study is available if you would like to know more - just message or reply yes below.
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Senior Manager, CS & Strategy @ The Martec | Talent Attraction | Employer & Talent Brand | Recruitment Marketing | Employee Advocacy | DEI&B
We're back again with some LinkedIn Live Insights. This time on Transforming Talent Brands in 2024 with AI Employee Video. 🎥 Our very own Elle Green and Jason Kipps hosted another insightful LinkedIn live event last week for #talent and #employerbranding professionals to share the secrets for crafting a magnetic brand through employee video content. During the event, I took down 5 key points that I’m excited to share with you all: 💛 Authenticity Matters: In a crowded content landscape, don't shy away from being unique and authentic. Let your employees share their stories in their own language and style to cut through the noise. 💛 Democratise Employer Branding: Empower every voice within your organisation to contribute to your employer branding efforts. AI-driven platforms can help you capture diverse perspectives and engage employees at scale. 💛 Freedom within Framework: Provide your teams with the freedom to create while ensuring alignment with your brand guidelines. Implement guardrails and approval processes to maintain consistency and compliance. 💛 Personalised Engagement: Leverage personalised videos to connect with candidates on a deeper level. Showcasing your workplace environment and team dynamics can be instrumental in sealing the deal with top talent. 💛 Scale and Streamline: AI technology enables you to scale your employer branding initiatives and streamline processes. From content creation to distribution, harnessing AI can change the way you attract, engage, and retain talent. What else would you add to this list? 💡 If you want the check out all the goodness from the event, watch the full recording here: https://lnkd.in/g6SJuDQ7
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Have you ever noticed how similar the product funnel and employee lifecycle are? They're actually surprisingly similar! Here's why HR leaders can benefit from looking at the traditional employee journey through the lens of a product funnel. 🚀 👉 Product Marketing ↔️ Employer Branding: Just as product marketing builds brand awareness, employer branding attracts top talent by showcasing your company's culture, values, and perks. 🎯 Lead Acquisition ↔️ Talent Acquisition: Both aim to attract the right audience. Lead acquisition targets potential customers, while talent acquisition focuses on finding the best-fit candidates for your team. 💼 Buying Decision ↔️ Offer Accepted: Once leads are interested, they make a decision to buy. Similarly, candidates accept job offers based on factors like salary, benefits, and growth opportunities. 🔑 Onboarding ↔️ Onboarding: The first impression matters! Both processes aim to smoothly transition newcomers into the fold, setting them up for success from day one. 💡 User Experience ↔️ Employee Experience: Just as companies strive for an exceptional user experience, HR focuses on creating a positive employee experience, from workplace culture to professional development opportunities. 🆕 New Features ↔️ New Programs: Products evolve with new features; similarly, HR introduces new programs and initiatives to enhance employee engagement and satisfaction. 📈 Expansion ↔️ Promotion: Growth is key! Products expand their user base, while employees progress in their careers through promotions and opportunities for advancement. ❌ Churn ↔️ Termination: Sometimes, users churn; similarly, employees may leave the company. Understanding the reasons behind churn or termination helps in mitigating future losses. 👥 Referrals ↔️ Alumni Network: Happy users refer others, while former employees can become brand ambassadors through alumni networks, advocating for your company even after they've moved on. By looking at your employee funnel like a product funnel, people leaders can identify pain points, optimize experiences, and ultimately create a workplace where everyone thrives. 💛 _____ 🔔 Get more insights like this delivered directly to your inbox. Sign up for our weekly newsletter in the comments. #HR #CHRO #Peopleleader #chiefpeopleofficer #podcast #hrpodcast
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𝐓𝐨𝐭𝐚𝐥𝐥𝐲 𝐀𝐛𝐨𝐮𝐭 𝐏𝐞𝐨𝐩𝐥𝐞 It wasn't a random company tagline. It aligns perfectly with our company's brand emphasis on empathy. This approach ensures that every decision and strategy is centered around understanding and addressing the needs, feelings, and experiences of people, whether they are our clients or candidates. It leads to stronger relationships, improved satisfaction and a more positive overall impact. At its core, "𝐓𝐨𝐭𝐚𝐥𝐥𝐲 𝐀𝐛𝐨𝐮𝐭 𝐏𝐞𝐨𝐩𝐥𝐞" is a profound belief in the power of compassion, understanding, and the boundless potential that lies within every person. The tagline aligns to each of our 4 core services: ☘𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 - Providing strategic guidance and innovative solutions to drive business growth and enhance market presence. ☘𝐓𝐚𝐥𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 - Identifying, attracting, and hiring top talent to meet an organization's staffing needs and drive its success. ☘𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Designing and delivering training programs to enhance employee skills, knowledge, and performance for organizational growth. ☘𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐯𝐞𝐧𝐭𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Planning and executing impactful events that align with business objectives and maximize stakeholder engagement. To know more on how we can add value to you and your organization, do contact us at training@tapro.com.my / talent@tapro.com.my or visit www.tapro.com.my #totallyaboutpeople Gerald Fernandez | Amy Gonsalviz | Winnie Ng | Aishu MMIM, CPC (TCI)
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🌟 Mastering Your Workplace Persona: How to Build Your Personal Brand at Work 🌟 I had the privilege of delivering a presentation for ErgoLabs, our internal peer-to-peer learning platform, titled "Mastering Your Workplace Persona: How to Build Your Personal Brand at Work." In today's dynamic professional landscape, it's not just about what you do; it's about how you do it and how you're perceived. Your personal brand is your unique professional identity, and nurturing it can unlock countless opportunities for growth and success. At ErgoLabs, a brilliant platform dedicated to fostering expertise sharing, skill development, and diverse perspectives among colleagues, we dove deep into the strategies and techniques essential for crafting a compelling workplace persona. From refining your communication style to cultivating a strong online presence, every aspect contributes to shaping how you're perceived within your organization and beyond. I'm grateful for the opportunity to share insights and strategies with the ERGOMED's ErgoLabs community. Internal peer-to-peer learning platforms like ErgoLabs provide a brilliant way to connect internally and hear feedback and voices of your colleagues. Remember, your personal brand is your professional currency—invest in it wisely, and the returns will be limitless. 💼 PrimeVigilance ADAMAS Consulting
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HR Head- India @ VLink Inc | MBA, SPHRi, Posh Consultant I SEMS member I Awarded- Global HR Excellence, Speaker for Power Seminars ICT, Economic Times Emerging Leaders, Top 25 CHRO by HRAI
"Introducing new initiatives or technologies in HR can be challenging, but it's crucial for staying competitive and enhancing workplace efficiency. One key strategy? Think like a #Marketer! 🚀 HR professionals often wear many hats, and adopting a marketing mindset can be incredibly effective. Here's how: Know Your Audience: Just like marketers understand their target demographic, HR should know their employees inside out. What motivates them? What are their pain points? Tailor your communication to resonate with them. Craft Compelling Messaging: Develop clear, concise messaging that highlights the benefits of the new initiative or technology. Focus on how it solves existing problems or improves workflows. Utilize Multiple Channels: Don't rely on a single communication channel. Use a mix of emails, presentations, posters, and even social media to reach employees where they are. Create Buzz: Generate excitement by teasing the initiative before the launch. Share success stories, testimonials, or sneak peeks to build anticipation. Provide Training and Support: Offer comprehensive training sessions and ongoing support to ensure employees feel confident using the new tools or processes. Remember, successful implementation often hinges on effective communication and buy-in from employees. By leveraging marketing tactics, HR can ensure a smoother transition and maximize the impact of new initiatives. Let's empower our workforce for success! 💼💡 #HR #Innovation #EmployeeEngagement"
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Hey LinkedIn! It's exciting to launch the official page of SMNC Technologies, your one-stop shop for fueling both your workforce and your brand. We're not just HR experts, we're marketing masterminds too, weaving a unique blend of human touch and digital savvy to help businesses like yours soar. But why the magic trick? Imagine attracting top talent through irresistible employer branding, then transforming them into thriving, engaged employees with our creative HR solutions. Now, sprinkle in our digital marketing expertise to amplify your brand voice, reach your target audience, and convert leads into loyal customers. That's the SMNC magic! In the coming weeks, we'll be sharing insights on: ** Recruiting strategies that attract the best, not just the most.** ✨ Building and nurturing a vibrant company culture. ** Data-driven marketing campaigns that deliver measurable results.** ** The future of work and how to prepare your business.** Get ready for thought-provoking articles, engaging discussions, and maybe even a sprinkle of HR and marketing humor (we like to keep it fun!). Let's build a community where HR and digital minds collide, sparking innovation and growth for all. Connect with us today! We're thrilled to embark on this journey with you. #SMNC #HR #DigitalMarketing #PeopleFirst #GrowthStory
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Helping Tech Leadership with Business Aligned growth and delivery | Business Makeover Expert | ICF Member | Business Consultant | Innovative Product Launch | 10x Profitability
1moThis is an extremely smart and effective move to keep everything moving and safe. Mike Walters