Mike Gallardo’s Post

Such a valuable list of “cheat codes”! Some I wish I learned earlier on in my career, but happy to have learned them at some point and able to act on them!

You have so much potential. But there’s 1 thing sabotaging your business growth 🥲 I hear it on 80% of my discovery calls: “I’ve not posted because I don’t want to sound cringey, like many other posts I see.” You worry you’ll come across ‘recruitery’ or ‘cringe’ which will then damage your reputation. So instead: you end up staying silent and hindering your own growth 🫣 I get it. You run a serious business, and want to be a leading voice. But sometimes your feed shows you: → Generic, obvious ‘how to / top tip’ posts → ChatGPT generated ‘empowerment’ posts → Reposting industry news with no context → Posts that got lost on their way to Facebook And you don’t want that for yourselves. But luckily, that’s not what we do. Our proven strategy ensures that your posts sound like you and align with how you want to show up & be perceived. For every 10 posts you see that blend in, there’s 1 that cuts through the noise and makes people remember. It could be yours. Oh, and ‘cringe’ isn’t in our toolkit. ✌️ Ready to grow? DM me.

If you want to get into business bed with my firm, let me tell you the cheat code........ 1. Send me a LinkedIn invitation 2. Send me a vague message requesting 15 minutes of my time. 3. After I don't respond, send me another message 3 days later. 4. Send me another message. 5. Send me another message. 6. Repeat. NOT..... 😒 I'm not sure if it's AI or some new culture of sales, but it's not working for me. B2B professionals, coaches, tech gurus, please do not send repeated spammy messages. Instead, you may want to consider: 1. In 3 sentences or less, tell me why I should care about your product or solution. Assume that I already have a tech person, financial advisor, and coach. What would make me change course from the path I am already on? 2. Tell me the investment (time + money) and the ROI in those first 3 sentences. 3. Attach a relevant case study that demonstrates point number 2. 4. Make it easy for me to schedule an appointment (i.e. online booking system) if I determine it's a good fit. **This is not a solicitation request for more spam.** What are your thoughts? Is the 'spam culture' of LinkedIn taking away from building meaningful connections?

Was on a podcast recently and asked about my "Dos and Don'ts" of cold calling. To end on my calls to actions with the "Dos", I'll share the "Don'ts: first: DON’T pick up the phone if you don’t feel confident in your reason for calling. Research is obviously important and you should have done that. But let’s just say research aside– if you can’t explain the problem you solve and you don’t have conviction that this business needs it, you need to find the inspiration. If you can’t generate your own enthusiasm and excitement about the product that you sell, you will never be able to spark enthusiasm, excitement, and curiosity from your prospect which is the only reason you’re picking up the phone to begin with. DON’T do something that just doesn’t feel like you. That’s not to say don’t go outside of your comfort zone – you absolutely should. For most people, cold calling is outside of their initial comfort zone. Example advice that I think it pretty good is bring humor to the table. And for some people, their go to humor is self-deprecating humor. I can’t say that’s my style for myself.  And if you decide to try on something that you know it’s usually your style, track it, A/B test and if you don’t get the outcome you want, adjust it. DON’T TAP DANCE you lose business stature when you do this. And you usually start to really focus on small details that no one cares about. What that sounds like is: “We’re have a 30% customer satisfaction rate, we give lifetime warranties, and our competitors can’t keep up with our speed and when you buy us you’ll have access to features like…” If your prospect is losing interest, it’s not because you didn’t talk about the features or how much better you are than your competitor. It’s because you didn’t touch on something that they feel needs to be solved. Maybe they’re right and they have no pain that you can solve or maybe their pain is latent and it’s your job to uncover it and reveal the cost of inaction. Check tomorrow for the Dos! Follow Zoya Segelbacher for more tip | Follow Uncapped for sales community

97% of people that you will do business with are NOT in the market to buy what you're selling at THIS very moment in time. I can't stress this enough. As such, cold outreach is, inevitably... a game of luck. Luck. As in... "The harder I work, the more luck I seem to have." That kinda way. Thomas Jefferson said that. Benjamin Franklin, too. Mark Twain and Tony Robbins too, probably. Who knows. I haven't checked. Anyway. Those 3% that *DO* respond. They're in the market to buy what you have to sell RIGHT now. And If you reach out to multiple stakeholders. Multiple times... You multiply your luck. And that's why it works. But here's the problem: 97% are not buying what you're selling... at this moment in time. So why would you break up with me? I don't hate you. You're not really that much of a bother. (it's an email, lol. Just don't show up at my house, ok?). Truth is that I've given this precisely ZERO thoughts. There's nothing wrong. The timing just ain't right. NOW... There's a better way, and it's incredibly simple. Ready? STAY in touch. Every other week. Every month. Frequent. Infrequent. Whatever works for you. Share what you're working on. Fun content. Case studies. Research. Insights. Articles. Podcasts. Short form. Long form. Webinars. Events. Trends. Entertain me. An additional +30% (as in percentage points!) are probably qualified high-value prospects. Vs 3%. That's where the upside is. Just give 'em an easy way out if they're not. Maybe remove contacts that haven't opened your last 5 emails. Simple stuff. But whatever you do... Don't break up with someone you haven't had a chance to build a relationship with. It's short-sighted. And weird. And you'll make more money this way. I swear. -- 💡DO YOU... send emails to strangers to win more business? Good! I might be able to help :-) . Check out what we're building at Vendi and hit me up if you want to talk.

This solo biz boss is shaking up the digital world. His skills are 🔥 and his advice is crystal. If you: ✅ Run a solo biz ✅ Want to grow it ✅ Want more smart folks to see it ✅ Want more sales to come from it Tomorrow I’ll give you the straight-up insight this wiz shared with me. -How he started -How he launched it -How he excels at fixing a BIG issue for clients The bold readers of Solopreneur Doorway strive to solve 1 BIG client problem. Join free to get the inside track. https://buff.ly/3qfINsC It lands in your inbox tomorrow (if you opt-in, that is...) 🖐 See you there! P.S. Think you know this boss solopreneur? Let me know, below. 👇 (sure, I'll give you a few hints if you ask) 😀 ~~~~~~~~~~ I'm Erik. 📌 I give solopreneurs a strategy to solve 1 BIG client problem. 🆗 Let’s connect!

The funnel for my business goes against the everything I've learned in my career. And that's exactly why it works. Everything I write about in the Early Exit Club is based on my experience living the full-time consultant life. ✅ Trying (and sometimes failing) to negotiate my rates ✅ Asking (and not sometimes not getting) equity ✅ Refreshing my personal positioning statement (because my initial positioning sucked) Then I post my newsletter content and little snippets of that life on LinkedIn to find other marketers who are thinking about building a consulting business too. But none of that content finds me more clients. I'm more likely to say no to a stranger who reaches out to me on LinkedIn because I'd rather have a warm intro from a current client, friend, or former colleague instead. This is the exact opposite of how I've seen other successful brands and media companies using LinkedIn. They post on LinkedIn → Drive to newsletter or podcast → Get more clients/customers/community members. And maybe someday I'll revert to that. But my goal isn't to find more clients. I'm referring way more work to people than I'm accepting right now. 👉🏻 My goal is to help other marketers build sustainable second income streams through consulting. So if that sounds like you, give my little newsletter a look and join 1,500 other marketers who are trying to build some income resilience: early exit (dot) club

Over the past 6 months, I’ve interviewed 75+ founders. The 5 most common roadblocks to grow an online business to 7-figures: 1. Slow Audience Growth: • They’re on the ‘content hamster wheel' • They struggle to engage and grow their audience effectively • Creating valuable & actionable content is time-consuming and inconsistent 2. Unclear Niche & Offer: • They’re unsure of their ‘starving crowd’ and struggle to define an offer that attracts high-ticket clients. 3. Inconsistent Lead Generation & Conversion: • Their audience may be growing but it’s not generating consistent leads.  • If driving leads, they don’t have a proven & repeatable sales pitch that resonates and converts their ideal clients. 4. Low Repeat Sales & Upsells: • Their business is on a treadmill - churning clients every 90-days • No upsell program that generates predictable and compounding recurring income. 5. Solopreneur Burnout: • Reached foundational success ($20K+ / mo) • Have more work than they can handle • Now, they’re the bottleneck... • Overwhelmed and exhausted managing all aspects of their business alone.  • Unsure how to implement systems & delegate effortlessly so they can focus on scaling their business. --- This Wednesday, I'm be sharing how successful founders are breaking through these bottlenecks in my exclusive content. Make sure to subscribe here: www.rohankarunakaran.com

Stop confusing leads. Start attracting them. Here's what founders mess up in their content: → Talking about tips and tricks without context → Addressing colleagues vs. your ideal customers → Writing about stuff like AI (while it's not your space) Don't get me wrong: I like this content as much as the next person. It helps others. It's educating. It's entertaining. What this content doesn't do: → Talk about your customer's roadblocks → Address ideal outcomes for them → Showcase what you do for them Want leads? Talk to them in your content. If you don't know where to start, answer these:  1. What content would help my ideal customers today?  2. What have ideal customers tried but didn't work?  3. What customer transformations can I talk about?  4. How can I address my customer's frustrations?  5. What have I learned about helping customers?  6. What problems have I solved for customers?  7. What's my take on {industry status quo}  8. What activities helped my customers?  9. What does working with me look like? 10. What (mini) case studies can I share? 11. How can I simply explain what I do? 12. What were my business failures? 13. What testimonials can I share? 14. What were my business wins? 15. What skills could I showcase? 16. What's my business offering? That should keep you busy for a while. Best thing: no regurgitated information. Authenticity made easy.

So I didn't achieve my goal set for myself to post 4 times a week this week.  Things have been busy.  Lots of work and events.  It me realize how difficult, time consuming and challenging it can be to share and create content regularly. So with that, I simply wanted to thank the following people who put out such amazing content on the regular.  High quality content of all types from all aspects of the business world.  I now know first hand the LOE that it takes to do this consistently and my hat goes off to you: This crew puts a smile on your face while teaching you valuable sales well... Everything 𝗦𝗮𝗹𝗲𝘀 1. Jen Allen-Knuth 💜 - Making sales fun again (not a political reference I swear) 2. Will Aitken -Video content & sales master! 3. 💜 Will Allred - Shares incredibly insightful stats and info from Lavender 4. Basically the entire Lavender 💜 crew - best content on LI 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 1. 🐶 Jacco van der Kooij  and John Grispon from Winning by Design - Pure genius.  These two have forgotten more about revenue strategy than I will ever know and on top of that they give so much of it away.  Must follow. 2. Mary Grothe - Find her podcasts!!  Incredible amount of info in here 3. Warren Zenna - His podcast the CRO Spotlight is solid 4. Kevin Chiu - Probably some of most intelligently and though provoking posts on LI.  All written out.  I am fairly certain you could print out all the posts and create a book.   5. Andrew Chen - Legend.  Period. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 1. Adam Grant - I mean come on now.  If you don't already follow him you are missing out 2. Gary Vaynerchuk - Gary always surprises me with his insightful guidance and way of putting things in perspective) 3. Simon Sinek - Incredible stuff.  Best is when he and #1 Adam Grant get together.  Game over.       Hope this helps in some way.  Have a great weekend everyone.