I loved reading Mike Lee's magazine / book on the future of Food. No, it is not a trend report and no, Mike does not pretend to be able to predict the future of food. What he does instead is describe four fascinating possible futures of food. His four stories about what the future might bring (regenerative dystopia; the green revolution redux; a new superpower and the nutrition stack) are truly captivating and truly fun to read. A must read for those interested in what the future of food might bring us! Susie Weintraub, Amy Kutch Stanbery, Amy Keister, Katherine Miller, Douglas Gayeton, Tim West, Tim Hammerich, Smitha S Hari, Katherine Miller, Kathryn Moffitt, Michael Kann, Brad Nelson, Anne Fink, Sam Kass, Adam Jump, Renske Lynde, Bas Vogelsangs, Paul Van Oers, Paul Polman, Gunhild Anker Stordalen, Gregory Carlson, Maisie Ganzler, Eric Soubeiran, Mark van Dyck, Malcolm Omond, Linda Femling, Nora Shanti, Charles LaMonica
What is Mise? Mise is short for “mise en place,” the French culinary term that means “everything in its place.” Colloquially, in America, cooks must have their “meez” ready in advance of a restaurant’s service period. It’s about having stocks made, proteins prepped, and vegetables pre-cut. Lack of preparedness in the kitchen can lead to disaster once things get busy. In the context of this book, Mise is a metaphor that can be applied to the broader food and agriculture industry: foresight and planning for the future are essential to survive and thrive. Mise aims to help the industry make smarter decisions today by thinking more strategically and imaginatively about tomorrow. Get your copy now at https://mise.market
Agree Michiel - Very intriguing and thought-provoking – the scenarios depicted are provocative - albeit a bit scary at times ! Thanks Mike for challenging us to think more deeply about the choices we make and the impact of the food system!
I’m part way through and it really is food for thought! Loving it so far.
Sounds intriguing! Which scenario did you find most compelling?
So glad you enjoyed reading it! This means a lot coming from you. Thanks for the generous shout out!
Thanks for the tips, Michiel! I’ve ordered now and looking forward to read🌱🌎
Agree! I found Mise a nice way to reset my own creativity.
Thanks Michiel Bakker hungry to read it. Mike Lee has always been a « chef »
Ordered.
Good insight!
Director Project & Design bei Compass Group PLC / Eurest
1moOrdered, and had a chat with Mike Lee . Brilliant ! Future literacy at its v best, very well conceived book . Highly recommende a read. Thanks Michiel Bakker for sharing.