Mike Richter’s Post

Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉

Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson

The #AdTech event cycle is so fast-paced that, one month later, most people have moved on from Cannes to ATS, MAD//Fest, the upcoming Programmatic I/O, and other events. Still, we think it’s important to internalize ideas, thoughts, revelations, and trends that were front and center of Cannes events. Luckily, AdTech media did an excellent job of covering an extremely hectic week in in-depth recaps and lookbacks. In our latest blog post, #Xenoss shares our favorite post-Cannes pieces from AdTech and business media: 🔶Ad Age: How AI is Reshaping AdTech: Top Trends From Cannes Lions 2024 by Garett Sloane 🔶The Drum: As advertising AI race heats up, agencies scramble to find their USP by Cameron Clarke 🔶Digiday: Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’ by Seb Joseph and Ronan Shields 🔶Fortune: At Cannes, the ad industry contemplates its AI future with a mix of hope and fear by Jeremy Kahn and Sharon Goldman 🔶EMARKETER: Creators and AI shape the conversation—and the awards—at Cannes Lions 2024 by Jasmine Enberg 🔶The Wall Street Journal: At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever by Megan Graham 🔶AdExchanger: The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead by Lou Paskalis 🔶InternetRetailing: 8 retail media insights from Cannes Lions that should’ve hit the headlines… by Paul Skeldon 🔶NewDigitalAge: Cannes Lions 2024: What you missed 🔶The Current: Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk’s apology tour by Ilyse Liffreing 🔶The Media Leader: 3 key themes of sports marketing at Cannes Lions by Maria Iu 🔶AdMonsters: At Cannes News, Publishers Ponder “Are we witnessing the death of journalism?” by Andrew Byrd 🔶Axios: Cannes takeaways: 2024 ad trends by Sara Fischer 📌See the full recap of post-Cannes media coverage in our blog: https://lnkd.in/daatN5Ys #adtech #cannes2024 #canneslions #cannesevents #adtechconference

Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights:   🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

Thanks AdMonsters for this insightful summary. It’s always a pleasure to connect with industry experts and discuss how we can address industry challenges and drive ROI through open communication. Check out AdMonsters full article here: https://lnkd.in/eHPF2dD8

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

It's been a bright and busy start to the year for our team and I thought I'd share some of the highs, lows, and learnings. On January 8 we put on a press event to announce three new products and a strategic partnership at CES Las Vegas. 🎥 The press event went great, it was well attended and we had fantastic product feedback from the journalists there. We also decided to livestream the event via our Youtube channel and took on an external experienced AV company to make sure this went seamlessly... it didn't. 🙈 After all of the testing went well, shortly before the livestream kicked off, technical issues appeared that weren't fully fixable. The result: a livestream with poor audio throughout, not a good look for any company, especially an audio one. This is why most companies do pre-recorded livestreams, we thought we would make it special by making it truly live and putting in the prep, but we won't be doing that again any time soon. 😞 Following the event, CES media activities, and press release we won an astonishing (and counting) 28 'Best of CES' product awards (over 10 each for MOMENTUM True Wireless 4 and MOMENTUM Sport in case you're asking) from media outlets including Rolling Stone, USA Today, Popular Science, What Hi-Fi and many more reputable publications. 🥇 A really good foundation ahead of launch and a testament to the many innovations that we are introducing, not to mention the great work of our PR team to bring this to everyone's attention. However, due to the huge media coverage that we received, one of our products also became one of the targets of a negative article that was then syndicated to many more media outlets. We took the hit for the whole true wireless earbud category as the criticism applies to us and our competitors, but only mentions us by name. 🎧 One of the lessons learned here is that success puts you in the spotlight and firing line and you soon become the representative of your entire industry and take the hits that come with that. 🎯 It's a cliche, but every road comes with its highs and lows, obstacles and detours, we just have to stay focussed on staying the course and anticipating & dealing with all of the bumps on the road. Onwards and upwards! 💪 PS: There's nothing like clearing your head with a walk or run in nature. #success #failure #learning #feedback #sharingiscaring

Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.