Michael Fitzpatrick’s Post

Google Marketing Live is back and even bigger online this year! 🎉 This is a game-changing year for the industry and we're here to help you make the most of it, with an exclusive look at the latest #AI innovations from Google. Here’s what you can expect from our flagship digital experience: 🌟 Get a front row seat: This is your opportunity to hear the latest updates and innovations from Google during a pivotal year for the industry 🌟 Put Google AI to work for you: We’ll dive into how you can make the most of these AI-powered solutions, with practical use cases from some of the world’s leading brands 🌟 Hear from the experts: Get exclusive behind-the-scenes content and insights from a whole range of Google leaders and marketing industry visionaries. Register now! https://lnkd.in/eJmzMX8e #GML #Marketing #GoogleAds

We were lucky enough to catch Google Marketing Live, EMEA this morning. Here’s our key insights from the event, including how to harness Google AI to work harder for your business, leveraging the new technologies to alleviate pain points and drive long-term growth. ➡ GenAI will be a major power house for life cycle growth & efficiency, with its new feature ‘GenAI Vision’ at the forefront. This will blend creative, media and measurement to boost relevance, performance and revenue. ➡ The way you can build creative is evolving too, transforming what historically took months of production and testing, the new AI feature in product studio will harness your hero assets and create infinite variations to achieve enhanced relevance at scale. ➡ New profit goals in Performance Max and Standard Shopping campaigns will then help to prioritise bidding on the most profitable transactions. ➡ Plus, a huge win for retailers, ads will begin being integrated into AI overviews on search, providing new opportunities to engage with potential customers during those optimal moments of intent. ➡ And finally, real-time measurement has been made a reality, enabling you to launch a campaign in the morning and by lunch time, you could be adjusting your creative and media strategies based on the initial results. 💡 Our standout statement: GOOD AI REQUIRES GOOD DATA.   To make the most of these new AI features, advertisers need to remain highly focused on 1st party data. To display the right content at the right time, maximise relevance while reducing costs, your data, or data modelling must be as accurate as possible. If you have an questions or want to learn more about any of our takeaways, we’d love to hear from you info@pmdragonfly.com #googlemarketinglive #GenAI #Technologyinnovation

Beginning today, Google's AI Overviews will begin rolling out to everyone in the U.S., with more countries coming soon. These are AI-generated summaries that appear at the top of Google search results, aiming to give you quick answers to the more complex queries. Brands can expect this move to shake up paid search by making ad space more competitive and clicks less frequent. Read more on the launch here: https://lnkd.in/e_ddMQbc

Good insight from @PMDragonfly on Google AI...

Google Marketing Live 2024 shined a light on what's coming to search in the near future. Here's what we have to look forward to: • Project Astra, a multimodal agent, will make it a breeze for shoppers to find your products via photos, video, and text • Generative AI will revolutionize how Google addresses new search queries • Performance Max Campaigns will improve with built-in tools, plus a profit-based bidding model to boost your ROI • Google is ensuring a smooth shift as Chrome moves away from third-party cookies to first-party data Google also reminded us that AI integration is no replacement for real-life marketers. Get in touch today, at https://lnkd.in/gDYx6n7d ... #WSIPhoenix #WSIOptimizedWebSolutions #WSIworld

Google Marketing Live 2024 shined a light on what's coming to search in the near future. Here's what we have to look forward to: • Project Astra, a multimodal agent, will make it a breeze for shoppers to find your products via photos, video, and text • Generative AI will revolutionize how Google addresses new search queries • Performance Max Campaigns will improve with built-in tools, plus a profit-based bidding model to boost your ROI • Google is ensuring a smooth shift as Chrome moves away from third-party cookies to first-party data Google also reminded us that AI integration is no replacement for real-life marketers. Get in touch today, at https://lnkd.in/gzZuKxMJ ... #WSIPhoenix #WSIOptimizedWebSolutions #WSIworld

What channel is working? Put more money there💰 If I had a £1 for every time I've had a conversation about marketing measurement and attribution I'd be in the Bahamas on a yacht. Google hosted their top agencies yesterday in London at their Measurement and Effectiveness summit. My favourite takeaways: 💡 It might be unrealistic to have a true source of truth for data these days - we just need some triangulation on the right direction. 🤖 AI is the enabler, you are the marketer. Plus my favourite of all... 💩 "Sh1tvertising" - which is the possible outcome of AI done badly leading to poor quality ads and creative. If you want to get ahead in marketing, then you need an advanced strategy for your marketing measurement...even if it's just to be able to keep your CFO happy 😊 Give 🤖 Mike Sharp and Ian Lewis a shout, they can help 👇 #attribution #ppcchat #performancemarketing

I like to judge a conference not only on the content (food and swag) but also the 1 liner take aways that I think can help to make the team here at Launch think differently- Google's Measurement & Effectiveness summit yesterday was no different - so I thought I would share some of the soundbytes... 💡 Dyana Najdi, from Google kicked us off talking about AI and its role in the future of advertising, not as a threat to us in marketing, but as the ultimate assistant! - "AI is the enabler, you are the marketer" 💡 Biren Kalaria, also from Google then talked about unlocking growth through measurement and talked reminded us of what our own Ian Lewis has said almost since the first day I met him "AI is only as good as the data you put in!" (I like Ians version of Bad Data = Bad Everything!) - All of Googles tools now rely on good data as Amy Smith from Skyscanner brought to life later in the day The classic fireside chat with Paul Stringer, PhD from WARC, talked about the future of measurement and advertising and again it didn't disappoint. He introduced 2 concepts that were new to me, the first being "Sh!tvertising" (amazing) which is the possible outcome of AI done badly leading to poor quality ads and creative. More interesting though was the concept of Synthetic Data being tested - information that is artificially generated rather than produced by real-world events and its potential application in the future.... terrifying or groundbreaking? My biggest takeaway though, and it is one that after almost 15 years of doing the agency thing is the concept that it is somewhat hard to swallow - "It might be unrealistic to have a true source of truth for data these days - we just need some triangulation on the right direction" Thank you Claire McElligott for the invite, great to catch up! #Google #AI #advertising #measurement #data #futureofmarketing #marketing #syntheticdata #marketinginsights

🚀 Big updates from Google for Digital Advertisers in 2024! In a strategic move to reclaim its declining ad market share, Google introduces: Highlights include: Performance Max gets an AI makeover: This key tool, crucial for digital advertising success, now incorporates advanced AI and machine learning to automate ad creation, optimise placements, and boost conversions, making it an indispensable asset for achieving marketing objectives. Google First-Party Data Manager: A new feature in Google Ads designed to enhance the management and utilisation of first-party data within a privacy-conscious framework. It's a game-changer for optimising campaign success and simplifying data integration across channels without the need for extensive coding knowledge. Dive deeper into these updates and discover more digital advertising insights in our latest 'Bannerflow Insider - https://hubs.ly/Q02pdSd00 #Bannerflow #Google #Performancemarketing #Q1