Michael Shapiro’s Post

If until 5 years ago a data strategy for media owners started from a data point, today it must start from the individual user, a human being with needs and expectations. After my presentation at the latest #AOPTechTalk last month, I was asked a couple of questions regarding implementing a data-led media monetisation strategy. It wasn't casual for me to go straight to the foundational needs of media owners. Way before choosing tools and platforms they should focus on trust (leading to consent, quantitative and qualitative data collection including zero-party data), value exchange and engagement. Those are the necessary foundations to develop a unified data strategy supporting multiple use cases and revenue channels (subscriptions, advertising, etc.), leading to the alignment and consistency essential for media's self-sustainability in the first party web. #media #advertising #marketing #subscriptions #monetisation #strategy #adtech #data #audience #privacy #gdpr #engagement #userexperience #cookieless #publishers AOP Association of Online Publishers Richard Reeves Rachel Edwards Alastair Lewis Clare Dewhirst

I want to let you in on some insights 👀 Here is my latest publication talking about the top 4 skills to succeed in the world of Media, Streaming and Digital Entertainment 🙌 📰 What's Inside? Dive into the latest document unveiling and covering the top skills to watch out for such as: 1. Technical proficiency in Streaming and Digital Platforms ☑ 2. Digital Marketing and Audience Engagement ☑ 3. Adaptability and Innovation ☑ 4. Industry Knowledge and Trends Awareness ☑ 🔍 The Inside Scoop: Our community of top professionals has shared their expertise and wisdom, giving you their exclusive thoughts on the skills mentioned. Checkout some of the top insights from: 1. Jason Stoll - Principal Product Manager 2. Andrew Hill - Director of Digital Entertainment - e& 3. Niraj Nagpal - Adtech and Martech Partner - The OC OTTRED 💬 Join the Conversation: I want to hear from you. Drop your comments below with your thoughts, other skills, and burning questions. Let's start a discussion. If you would like to know more about RedHolt and our services or about our premium consultancy division The OC then checkout our website www.redholt.net and get in touch with us 🌐 If you are in the Media, Streaming and Digital Entertainment space and would like to join our OTTRED Community with over 1500+ members, then click the link here: https://ottred.glideapp.io 📲

CTV is not just for big companies anymore - small to medium-small businesses are leading the pack! According to Bombora Company Surge®️ there has been a spike in interest in CTV (Connected TV) in recent weeks, particularly in the healthcare and manufacturing industries. Get the full scoop 🍧 and breakdown of this Intent in this article on Association of National Advertisers by Emodo's CEO, Alistair Goodman 👇🏻👇🏽👇🏿 https://hubs.ly/Q02xzRkg0 #Intentdata #B2Bmarketing #B2BIntent

Join us on Feb 29 for a roundtable with Michelle Morad, Niels van de Vorst, and David Hice, hosted by Caitlin Andrews. Register here: https://hubs.la/Q02l94mm0. They'll share their firsthand experiences with Creative Force, revealing how they've navigated the challenges and opportunities of scaling content production. They’ll discuss: 🎨 Practical strategies to scale content production without compromising quality 🤝 The secrets to fostering collaboration across diverse teams 🎯 How to make data-driven decisions If you're a creative operations leader or studio manager, this conversation is for you. Bring your questions for the live Q&A! 👉 Spaces are filling up fast, so register today!

We updated our landing page - what do you think?

📆 Our technology makes it easier for media companies to thrive. Join our informational webinar on Wednesday, June 19th, to learn more about our tools that build audience and drive the bottom line.

We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

There is so much power in focused strategic positioning and consistent messaging across channels in B2B tech—an excellent example of Catalyst Strategies' commitment to helping clients excel in a competitive market. #positioning #messaging #strategy #success #growthstrategy #growthmarketing. Catalyst Strategies

Catalyst Strategies isn’t just about good thinking; we're about accelerating growth for our clients. This is a prime example of our promise in action. Way to go Susheela Vasan and Trish Hayward!! #positioning #messaging #growthstrategy #adtech

Breaking through the media noise can be challenging for thought leaders, authors, and experts aiming to capture the attention of top outlets. At Nardi Media, we recognize this struggle and have crafted a solution to streamline your efforts: our TV & Radio Pitch Email Template. Read more below on how to access this template!