Michael Markarian’s Post

Do you agree that packaging plays a role in purchasing habits within the cannabis industry? And is your company leveraging innovative packaging designs to set your products apart and surpass customer expectations? A recent piece from Cannabis Business Times sheds light on a new study revealing that consumers are prepared to invest more in cannabis products presented in attractive, reusable packaging. Conducted by Physis + Agency and Censuswide, this study surveyed 1,009 cannabis flower consumers in 24 states and Washington, D.C. Named "Packaged Potency: How Innovative Packaging Is Powering Brand and Delivering Growth in the Cannabis Market," the research underscores that, on average, consumers are willing to pay 26% more for products if the packaging stands out and can be reused. Remarkably, individuals currently spending around $80 for 1/8 ounce of cannabis flower are willing to pay an extra $15 for enhanced packaging. The study also highlights the social dynamics of cannabis use, pointing out that almost half of the respondents place greater importance on packaging if the product is intended for social use. Exceptional packaging not only meets but also boosts satisfaction, aligns with expected effects, and strengthens brand loyalty. The value placed on reusable packaging is especially significant, with many consumers indicating they would pay more for packaging that can be repurposed or kept as a collectible. As the legal cannabis market continues to grow, unique and appealing packaging is increasingly becoming a key factor that influences buying choices, spending patterns, and the social sharing of cannabis products. Read the full article here: https://lnkd.in/ev3ECn7p

'Weed-washing' - The curious dance between Cannabis brands and big tobacco. Are we going to allow a renaissance of reputation, where dark histories are laundered through fresh alliances? It's a challenging choice between investment and rapid growth and holding true to the morals and ideology of this budding sector. I delve deep into this timely topic in my latest piece for Cannabiz 👉 Discover more here: https://lnkd.in/grWwm2Kh #cannabis #cannabisindustry #cannabisbusiness #cannabismarketing #branding #marketing #innovation

The word “good” is subjective, of course (just like many things in the cannabis world). There’s always room for debate. But after years on the beat, I have developed my own criteria for determining what I like—and deciding whether a brand is trustworthy enough to talk about in the public arena. Read Rachelle Gordon's criteria: https://lnkd.in/gxhiqd65 #cannabisindustry

The Game-Changing Impact of See-Through Packaging in Canada's Cannabis Industry 🎉 🎊 The cannabis industry in Canada is constantly evolving, with innovative solutions being introduced to meet consumer demands and regulatory standards. One such innovation that is set to revolutionize the market is see-through packaging. Here’s why this move is game-changing: 🖼 1. Enhancing Transparency and Trust 🏛 : Consumers today are more informed and demand transparency from the brands they support. See-through packaging allows customers to see the product before purchase, enhancing trust and satisfaction. A study by Nielsen found that 73% of consumers feel more confident about purchasing products when they can see the contents. 2. Boosting Sales through Visual Appeal 📣 : According to Smithers Pira, attractive packaging can increase sales by up to 30%. See-through packaging offers a visually appealing way to display cannabis products, attracting more customers and potentially increasing sales. 3. Meeting Regulatory Requirements 🔃 : Health Canada has stringent packaging regulations to ensure safety and prevent accidental consumption, especially by minors. See-through packaging can be designed to comply with these regulations while still providing visibility. This balance between compliance and consumer appeal is crucial for industry growth. 4. Sustainability and Environmental Impact 💯 : The cannabis industry is moving towards sustainable practices. See-through packaging made from recyclable materials can significantly reduce environmental impact. As per the Cannabis Packaging Summit, there is a growing demand for eco-friendly packaging solutions, with 67% of consumers preferring sustainable packaging. 5. Improving Consumer Education 📒 : See-through packaging can be an educational tool. It allows consumers to see product quality, texture, and other attributes, helping them make informed decisions. Educated consumers are more likely to remain loyal and become brand advocates. The Future of Cannabis Packaging 📰 : As the cannabis market continues to grow, innovations like see-through packaging will play a pivotal role in shaping its future. By combining transparency, compliance, sustainability, and consumer education, this packaging solution is set to redefine industry standards and consumer expectations. #CannabisIndustry #Innovation #PackagingSolutions #ConsumerTrust #Sustainability

Quality Brands Emerge in the Legacy Mushroom Market Today’s legacy cannabis market is vastly larger than the legal cannabis market. Now the mushroom business is drawing from the cannabis playbook, following the same trajectory. Considering that mushrooms require far fewer resources to grow than cannabis, the legacy market for psilocybin mushrooms has gone gangbusters. In the spirit of harm reduction and education, we review three of the many branded products now available. Read the review by Dennis Walker. https://bit.ly/3Fx6Qan

In CA's shifting cannabis landscape, some brands are rising above the chaos through strategic adaptability and an unyielding commitment to quality. My latest article in Rolling Stone showcases how companies like Connected Cannabis Co., Cannabiotix, and Mothership Cultivation are setting the gold standard... Key Takeaways: -Quality isn't a trade-off; it's an investment that pays off in customer loyalty. -Cultural relevance can turn a product into a lifestyle, resonating deeply with a specific audience. -Business agility and strong retailer relationships are more crucial than ever in saturated markets. How critical are community ties and loyalty in brand resilience? I'd love to hear your thoughts. #CannabisIndustry #BusinessStrategy #QualityOverQuantity #AdaptOrPerish Neema Samari Caleb Counts National Cannabis Industry Association Cannabis LAB - Association of Cannabis Industry Professionals MJBiz mg magazine l mgmagazine.com Rolling Stone Culture Council Amber Wilson Kristin McFarland MJstack Adam Benko Brian Mayfield 👉 Read Full Article:

In today's evolving landscape, a strong digital presence isn't just an option – it's a necessity, especially in the cannabis industry. 🌿📲 A robust online brand presence not only educates but also builds trust and community. Join the conversation on how digital is shaping the future of cannabis. #CannabisCommunity #DigitalPresence #BrandBuilding"

Cannabis legalisation in the US is gathering pace, and now the category is looking crowded with brands jostling for attention. Which ones will appeal to the broad range of consumers now using cannabis? See what we think here 👽 #cannabis #brand #design #robotfooddesign

How do you really build a powerful cannabis brand? I think there are a lot of misconceptions. Especially as the industry matures beyond just grabbing lots of licenses and build a pumped up valuation. I think at the core, you need a great product. It doesn’t need to be the best in the world although everyone seems to think their product is the best, but you need a great product. This is missing in a lot of cannabis companies. Because without a great product, your reputation will not be good long-term. At the same time, we all know a great product alone is not enough. The best product does not win in the marketplace. The best marketed product with the best distribution wins. So this is where packaging is important. This is where having a brand that is easily recognizable is important. When someone walks into the store, does your packaging pop? Not just to get their attention the first time, but to be easy to recognize for repeat purchases. I think this is often overlooked. Are you using sustainable materials with your packaging? I think this will be a growing concern of consumers in the years to come. Something to consider. Is the packaging easy to open or is it a total pain? This can be a fine line with child resistant packaging. It can really spoil a good customer experience if you are forced to pry open the child resistant packaging with a knife. So once you have a great product, and you have the right packaging, then the question is about distribution and making it readily available and getting it everywhere. If you cover those three, you are well on your way. I guess my point is that having beautiful packaging alone is not enough nor have I ever believed that is enough. It is part of a strategy. Those are some morning thoughts to think about, let me know what you think! What are their considerations are there in successfully building a powerful cannabis brand? Have a great day! #cannabis

Why Choose Us as Your Cannabis Packaging Supplier? Are you searching for a reliable partner to meet your cannabis packaging needs? Look no further! We pride ourselves on being a trusted supplier of high-quality packaging solutions tailored specifically for the cannabis industry. Here's why you should choose us: Compliance Assurance: We understand the complex regulatory landscape surrounding cannabis packaging and ensure that all our products meet the latest legal requirements. With us, you can rest assured that your packaging is fully compliant, helping you avoid costly fines and penalties. Sustainability Focus: We are committed to sustainability and offer a range of eco-friendly packaging options made from recycled materials or biodegradable alternatives. By choosing our sustainable packaging solutions, you can reduce your environmental footprint and demonstrate your commitment to corporate responsibility. Customization Options: Stand out in the market with our customizable packaging solutions! Whether you're looking for unique designs, branding opportunities, or special features, we work closely with you to create packaging that reflects your brand identity and resonates with your target audience. Reliable Supply Chain: With our streamlined production processes and efficient supply chain management, we ensure timely delivery of your packaging materials, so you can meet your production deadlines without any delays or disruptions. Quality Assurance: Quality is our top priority. We maintain strict quality control standards throughout the manufacturing process to deliver packaging solutions that are durable, functional, and visually appealing. Your satisfaction is guaranteed! Innovation and Flexibility: Stay ahead of the curve with our innovative packaging technologies and flexible solutions. Whether you need child-resistant packaging, odor-proof bags, or cutting-edge designs, we continuously strive to innovate and adapt to the evolving needs of the cannabis industry. Industry Expertise: With years of experience serving cannabis businesses of all sizes, we have the expertise and insights to help you navigate the complexities of the market. From startups to established brands, we are your trusted partner every step of the way. Ready to elevate your cannabis packaging game? Choose us as your packaging supplier and experience the difference firsthand. Contact us today to discuss your packaging needs and take your brand to new heights! #cannabispackaging