What does a Product Growth Manager even do? [summer edition] Well...You can't sear a steak on a cold grill. I help source the heat. In this analogy, the grill is what you're selling (e.g. product). The steak is the revenue. Better grilling experience? More barbecues. Everyone wins! "Heat" is essential in delivering a good experience, but every tool isn't equal. Different problems require different solutions (e.g. time and temperature). For example, searing a steak takes minutes while smoking a brisket takes days. Here's a simple test to see if you think like a growth strategist... TEST: When a leader at your company last presented a "Big Idea" (aka strategic decision), were you more likely to be accepting or curious about the announcement? **NOTE: There's no wrong answer 😉 Accepting first ? That's equivalent to reading the thermometer. You're tactical. Curious first? That's equivalent to setting the thermostat. You're strategic. A growth strategist does both... MAKE intentional decisions (strategy) and REGULATE the outcomes (tactics). In both cases, act accordingly. #CXStrategy #BigLittleThings https://about.me/mdonauer
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Sr Vice President | Sandler Training is 52 Years of Tripling Sales Revenues, Driving Retention, Exceeding Quotas | QUESTION: Is it better to fix your problems or prevent them in the first place? SMART ANSWER: Yes
Would you dare ask why when an order just shows up? Research says most salespeople will never ask this! Ever! But this is actually a path to high performance, if done right! Check this out! This is huge... Quick tip from Karl here, (3-minutes): https://lnkd.in/e_2iiNtm *Next, do something different for a “change”... Come "see" Sandler in action, Crash a live session via ZOOM or in-person as MY GUEST... We always have a blast! Info only link on that here: https://lnkd.in/g5xydwm #SalesSuccess #SalesManagement #vistage #ceo #leadership #sandler #salestraining #selling #prospecting #EarnMoreBusiness #leadership #businessdevelopment #coaching #ceoinsights #president #salesleadership #vp #vicepresident #owner #founder #salesmanager #salesmanagement #10xgrowth #leader #leadershipdevelopment #business #alignment #10x #training #motivation #motivator #motivational #bestpractices #podcast #salesandmarketing #strategy #sales #buyersjourney #closer #vistage #professional #artificialintelligence #ai #howtosucceed #ROI #technology #managerdevelopment #tech #tai #closer #virtualselling #digitaltransformation #challenges #frustrated #struggling #frustrating #closingsales #salestechnology #ai #SalesProcess #SalesForcast #increaserevenue #increasesales #margins #howtosell
Why Are You Buying From Me
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Ever wondered how a simple email can brew up a storm in the marketing world? ☕📧 Well, Kathryn O'Connor did just that and transformed her career! 🌟 From a frequent visitor to La Colombe's café to the brand's first-ever CMO in 2023, Kathryn's journey is nothing short of remarkable. 🚀 Under her leadership, La Colombe not only expanded nationwide but also introduced innovative products like canned draft lattes and K-Cups, stirring up the coffee industry. 💡 The icing on the cake? Chobani's acquisition of the brand for a cool $900 million! A testament to Kathryn's visionary approach and the power of strategic marketing. Remember, it's not just about the ideas; it's about making them happen. Your next email could be the start of something big. ☕✨ Inspired by Kathryn's story? Or have your own tale of a simple step leading to great success? Share your thoughts or questions below! #MarketingStrategy #CareerGrowth #InnovationInAction #LaColombe #SuccessStories
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Think negative feedback is your enemy? Think again! 🤔💥 Deion Sanders turned shade into success, and so can you. 🕶️💯 Don't let critics break you; let them MAKE you. 👑🚀 Tap bio link to unlock the power of negative feedback. 💡🔓 #NegativeToPositive #BrandBoost #ShadeToSuccess#OmniPayUSANegativeToPositive #OmniPayUSABrandBoost #OmniPayUSAShadeToSuccess #OmnipayusaPrimeTime 🌪️
Deion Sanders Uses ‘Shade’ To Sell Shades
blackenterprise.com
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Brand Growth Alchemist: Specialising in lead generation and transforming brands into market leaders through proven communication magic and content that captivates, converts, and skyrockets the brand value.
Take a deep dive into a Short and Sweet quote of Simon Sinek- People do not buy - WHAT you do . People buy WHY you do it. Quite profound and hard hitting it is..... That's all folks.! #brandstrategy, #marketingstrategy, #brandcommunications, #Brandgrowth, #brandarchiteture, #marketing, #contentstrategy, #brands, Yash Vijayvargiya, Dipak Sanghavi, Neelesh Agrawal, Simon Sinek, Mukesh Ambani
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Leadership is easy if it's just "yes" and "good job". But, how to communicate a "no"? Take denying Franz's (Happiness Manager at snapADDY GmbH) ask for Breakfast: I know that Jochen Seelig or Luise Seelig already provided breakfast. That morning I had no Skyr to spare. Torturing Franz with the allure of finishing my plate was no option. So I needed to communicate clearly that there was no breakfast to be had. (Something he likely wouldn't tolerate) Here's how to handle Nos: - Understand the intention behind the question/action - Communicate clearly and in a way the other person understands - Address their concerns - Let them be disappointed - Differentiate specific decisions from the grand scheme of working together Here's what I could improve upon: - Do not show your surprise if a "no" is accepted - Do not laugh while communicating your denial - Make sure no one else will overwrite your decision (in this example provide food - looking at Melanie A.) Also of note, while he is a great employee, Franz hates listening to anyone other than his direct bosses. So, big win for me. #leadership #sales #dog
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Doing anything of real value is soooo dam hard. It can twist you inside out. Pressure for a CEO in an early stage company comes from 5 different directions at all times. You need amazing lieutenants who are in lock step with you to be complete. Technology/Product Sales/Marketing Operations/Resources PR/Communications Finance/Legal Miss one of these, mismanage one of these and you'll be in the pressure zone. That's a zone of intensity where you can feel the air, the environment moves like cold molasses. You must have a grip on each on at all times, stand in the gap and pull your team out of molasses. Truth this the market ALWAYS moves slower than you our your team. Your just managing your expectations. Learn to step outside the pressure zone, do it with a list..it's that simple, and guide your team to just execute. It's your body that feels that way not reality.
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Because I don't think I share enough here on LinkedIn (?!), I am beginning to share content from my actual profession as SVP Strategy & Consulting @ Emarsys. I have worked with some of the largest #CPG, Consumer Electronics, Travel and Hospitality, #fashion and #luxury and #retail brands all over the world and have acquired lots of information that I am now trying to share democratically with the LinkedIn Universe! I have been asked to speak to #marketing about #loyalty in a #consumer world for many years now, and as a result I have put together content that hopefully speaks to the #strategic (leaders that set the vision) and the #tactical (people that that figure out the how and execute). This first post is about the history of consumer loyalty. I hope these are useful to you - please let me know if not in the comments if not so I can make it more relevant and helpful? Thanks!
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Growth Marketer & Community Infiltrator with 20 Years of Experience Sitting at the Intersection of AI, BD, CS, SEO, PM, MQL, SAO, ABC, BBD, and the East Coast Family | 🥸🤝🫶🏻
10 people that inspire me regularly on the LinkedIn: 1. Shiv Narayanan: For driving up revenue with marketing. 2. Sara McNamara: For understanding everything mops 3. Mark Kilens: To be reminded about the human side of business 4. Devin Reed: To challenge myself to write with WOW in mind 5. Cole Schafer: For endless inspiration 6. Matt Heinz: For his expansive network and experience 7. Mark Schaefer: To uncover new methodologies of storytelling 8. Bryan Elsesser: To stay present on the insane challenge placed on sales 9. April Dunford: For her laser focus on positioning and how it relates to storytelling effectively 10. Ross Simmonds: For always finding a way to articulate how to win in a way that doesn't feel impossible Thank you for being a constant. I know it isn't easy to coordinate what you want to say and how you end up saying it on a regular recurring basis. I appreciate you. #kudos
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Making friends and solving problems. We thrive in chaos. We work hard and go the extra mile. We listen. We learn. We respect and trust. We don’t settle. We always push forward. We are the VA Dream Team— albeit missing one! Lots of successes to celebrate in this picture: 2 folks with the company 25 years, 2 with the company 10 years, a regional rookie of the year, a regional rep of the year, an automation specialist who crushed his number, one of the biggest food sellers in the company, some sales reps that blew their plans away, and a national sales manager of the year (gulp). We set the bar high. Now we need to do it again! #thankful #humbled #GreenvilleSERegionalAwards #SupplyOne Anybody, and any company, can have a big run of success once, but if you're going to repeat that over time, you need to be aware that you need to keep learning. —Patrick Lencioni Where there is humility, there is more success, and lasting success. —Patrick Lencioni
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I just assume I am not too vintage YET Ben Norton ;) but the truth is I still experience stamp cards in retail today used for #loyalty scenarios. Which brands excel at loyalty these days? Would love to hear couple examples in the comments!
Because I don't think I share enough here on LinkedIn (?!), I am beginning to share content from my actual profession as SVP Strategy & Consulting @ Emarsys. I have worked with some of the largest #CPG, Consumer Electronics, Travel and Hospitality, #fashion and #luxury and #retail brands all over the world and have acquired lots of information that I am now trying to share democratically with the LinkedIn Universe! I have been asked to speak to #marketing about #loyalty in a #consumer world for many years now, and as a result I have put together content that hopefully speaks to the #strategic (leaders that set the vision) and the #tactical (people that that figure out the how and execute). This first post is about the history of consumer loyalty. I hope these are useful to you - please let me know if not in the comments if not so I can make it more relevant and helpful? Thanks!
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Strategic Partnerships
1moLove a smoked brisket 😏 How are you?