Michael Abata’s Post

Texas Rangers Fanatics Branded 2023 World Series Champions Locker Room T-Shirt In conclusion, Fanatics Branded has solidified itself as a leader in the sports merchandise industry. Through their innovative designs, high-quality products, and unparalleled customer service, they have created a loyal fan base and become a go-to destination for sports fans everywhere. One of the biggest reasons for the success of Fanatics Branded is their ability to constantly adapt and evolve. In the fast-paced world of sports, trends can change in an instant, and Fanatics Branded has proven time and time again that they are more than capable of keeping up. By listening to their customers and understanding what they want, Fanatics Branded has been able to consistently deliver products that are not only stylish and trendy, but also authentic and meaningful to fans. Moreover, Fanatics Branded has also embraced the power of social media and digital marketing. They have effectively utilized these platforms to reach a wider audience and engage with their customers in a more personal and meaningful way. This has not only helped them to build a strong online presence, but also to establish a strong sense of community among their customers, further solidifying their brand loyalty. Furthermore, Fanatics Branded has also made a name for themselves through their partnerships with some of the biggest names in sports. By collaborating with teams, athletes, and leagues, they have been able to tap into the massive fan base of these entities and offer a wide range of products that cater to every fan's needs and preferences. Lastly, Fanatics Branded has distinguished itself from other sports merchandise companies by prioritizing customer experience. Their dedication to providing top-notch customer service has earned them a reputation for being reliable, trustworthy, and customer-oriented. Whether it's through their easy-to-navigate website, fast shipping, or responsive customer support team, Fanatics Branded goes above and beyond to ensure their customers are satisfied. In summary, Fanatics Branded has set the bar high for sports merchandise companies with their ability to stay ahead of trends, engage with their customers, and prioritize their needs. Their commitment to excellence has made them a fan favorite, and it's clear that they will continue to dominate the industry for many years to come. So for all the sports fanatics out there, look no further than Fanatics Branded for all your merchandise needs. Buy now: https://lnkd.in/e3V7Kt7m Visit store: https://tee5days.com/ #Fanatics #Branded #Texas #Rangers #2023 #World #Series #Champions #Locker #tshirt More Post: 1.https://https://lnkd.in/eNYmr3tt 2.https://https://lnkd.in/eAM-U9G3 3.https://https://lnkd.in/e9udvGfE

Watching a global business make major brand and positioning moves is rarely less than impressive. When that same business has also entered the WorldTour, and joined the UCI MTB World Cup circuit, whilst also launching a genuinely innovative eCargo bike, all in the past 18 months, it's hard not to find they've captured your attention. Decathlon International, VAN RYSEL, DECATHLON AG2R LA MONDIALE TEAM, Decathlon Ford Racing Team, Btwin Barbara Martin Coppola #cycling #cyclingcommunity #sportsindustry #sportsbusiness #retail #brand #marketing #audienceengagement #product #perception #valueproposition #brandexperience #brandidentity #customerexperience #audiencedevelopment #globalbusiness #localmarket #transport #futuremobility #changemakers

A #retail repositioning/revamp usually comes later than a mere 6 years after entering a market, but Decathlon never does things haphazardly, so I'm looking forward to seeing outcome of this. "Move People Through the Wonders of Sport" is inspiring, curious to see where this goes. #branding #retailmarketing

The Closure of Outdoor Voices Retail Locations: A Reflection on Brand Evolution and Consumer Loyalty Like many of you, I was taken aback by yesterday's news that all Outdoor Voices retail locations are closing by the end of the week. This development is a poignant chapter in the story of a brand that once stood at the forefront of the Direct-to-Consumer (DTC) revolution, alongside other darlings that have navigated turbulent waters in recent years. I still own the first pair of Outdoor Voices leggings I bought back in 2015. To some, this might seem like mere hoarding, but for me, it symbolizes the deep connection and loyalty many of us early fans felt towards OV. These leggings are more than just apparel; they are relics of a brand that once resonated deeply with its community. The departure of founder Ty Haney marked a noticeable shift in Outdoor Voices' journey, perhaps echoing a broader narrative within the DTC space. The challenge of maintaining a brand's unique voice and vision amidst leadership changes is monumental. OV's creative direction felt diluted post-Haney, a sentiment that I know I share with other early supporters. This situation raises crucial questions about the impact of leadership on a brand's identity and its relationship with consumers. As we reflect on the closure of OV's physical presence, let's discuss the broader implications for DTC brands in today's ever-evolving market landscape. What lessons can emerging brands learn from OV's story? How crucial is consistent leadership in maintaining a brand's creative direction and connection with its audience? I invite you to share your thoughts and stories of brand loyalty. Have you experienced a similar journey with a brand you once loved? How do you think brands can better navigate the challenges posed by leadership changes and market dynamics?

adidas and Manchester United's "Phygital" Evolution: A Game Changer in Merchandising 🚀 Understanding the Evolution: -Traditional sports merchandising has been all about physical sales—kits sold in stores and through simple online transactions. Fans interacted with their favorite teams by wearing the gear to games or around town. -In recent years, digital platforms have begun to influence how merchandising strategies are shaped, blending the physical and digital realms. 🌐 Today's Phygital Strategy: -Adidas and Manchester United have pioneered a new approach by launching their 2024/25 home kit simultaneously on Roblox and at physical retail locations. -This strategic move is more than just selling a jersey; it's about engaging fans in their own digital playgrounds, making the fan experience more interactive and immersive. Why This Matters: Boosted Engagement: By creating a digital booth on Roblox, Adidas taps into a vibrant community where fans spend significant time. This engagement goes beyond mere advertising, fostering a deeper brand connection. Greater Reach: With Roblox's vast user base, Adidas effectively expands its market, reaching potentially untapped young audiences who frequent digital landscapes more than physical stores. Innovative Marketing: This approach is reshaping how brands think about product launches—considering them not just as transactions but as opportunities to engage and excite. Looking Ahead: As we see Adidas and Manchester United leading with this innovative approach, it's clear that the integration of digital experiences into traditional merchandising strategies will likely become more common. The success of this phygital approach may inspire other brands to explore similar strategies, leveraging the power of virtual worlds to enhance real-world business outcomes. Conclusion: The Adidas and Manchester United collaboration to launch a "phygital" product is a telling sign of where the future of merchandising is headed. It's not just about selling a product; it's about creating an experience that resonates on multiple levels with consumers, wherever they are. 🔄 What's your take on the future of digital merchandising? Will other brands follow suit? Share your thoughts! post credit: Yejin Lee #Adidas #ManchesterUnited #Roblox #Phygital #DigitalInnovation #SportsMerchandising

🌐 Phygital Revolution Alert! As a startup phygital lab, fresa3D🍓 is thrilled to spotlight the groundbreaking collaboration between Adidas and Manchester United. Their latest home kit isn't just available in stores but has also made a splash on Roblox! 🚀👕 Why It's a Big Deal: - Innovative Engagement: This strategy isn't just merging digital with physical; it's setting a new standard for how fans connect with their favorite teams. - Extended Reach: By launching on Roblox, Adidas is tapping into a vibrant, digitally-savvy audience, proving that the future of merchandising is now. What We Offer: At fresa3D🍓, we’re ready to help other brands navigate this exciting 'phygital' landscape. Whether it's virtual worlds, digital products, or unique fan interactions, we're here to bring your ideas to life. Thought Starter::: With digital realms becoming an integral part of our physical experiences, how can your brand leverage this trend for deeper consumer engagement? 👉 We Want to Hear From You! How do you envision the future of digital engagement? Will more brands follow in the footsteps of Adidas and Manchester United? 🔄 Reposted and inspired by insights from Yejin Lee and Vasant Verma. #Adidas #ManchesterUnited #Roblox #Phygital #DigitalInnovation #SportsMerchandising #fresa3D🍓 #fresain3D🍓 #PhygitalLab #ImmersiveRetail #Metaverse #ShoppingintheMetaverse

Brand collaboration is dead, long live brand collaboration! What's your favorite? ❎ Over the past two decades, brand collaborations have proliferated in the retail sector… From mass market to luxury, from fashion and sport to food or jewelry H&M, Uniqlo, Mango, Crocs, Swatch, Nike, Adidas, etc…too many to mention 😉 🔵Different types with different purposes, Whether one-off guest designers or longer-term collaborations (Uniqlo x Roger Federer, Mango x Boglioli, etc.) but also some cross-industry collabs (Lacoste x Netflix) and many artists involved (eg Lacoste x Bruno Mars, long time ago H&M x Madonna etc) 🎯Brand collaborations are also an effective way to tap into new markets, reach new consumers and generate buzz and excitement. #collaborations #retail #brandpositioning #marketingstrategy #consumergoods

I’m somewhat bemused by all the hype around the Amer Sports IPO and “$10bn” valuation. The offer has 4 bookrunner managers, 12 bookrunners and 7 co-managers, so no doubt will be pushed very hard in the US and Asia, and it has some interesting high growth labels, notably Arc’teryx and Salomon’s outdoor appparel and footwear business. However it has a higher exposure to hardware than many peers and typically it’s a more volatile and lower margin part of the industry. Since the acquisition by Anta, Amer has expanded rapidly into China (19% of sales) and DTC (33% of sales). However it has a colossal amount of net debt, $5.9bn ($4bn owing to parent Anta and $2bn to financial institutions), 13x 2023 EBITDA, and appears to have shown modest growth since it was bought out in 2019 for an EV of €5.4bn, 2x trailing EV/sales and 23x adj EBIT. The prospectus only gives data back to 2020, so has no year not impacted by COVID, but we can compare it with 2018 accounts as the portfolio hasn’t changed that much over time (sale of Suunto and Precor, aqn of Peak Performance). 2022 sales of $3.5bn were 12% above 2018 and adj EBIT of $252m (7.1% of sales), 7.5% lower. True 2023 looks much stronger with sales +30% Y/Y and adj EBIT more than doubling to $247m (8.1% of sales), but the base is soft and 4Q sales and margin contribution unclear. In particular it doesn’t seem to have seen the same slowdown in Outdoor footwear and apparel that others have noted, since the pandemic boom (ditto cycling).Relative to many sporting goods peers, the disclosure by brand and product is quite good, so it will be interesting to see how it gets on.

The Scheels effect? Sporting goods and clothing have made their way into a staple of daily fashion for many! Paired with the rise in more experiential based stores, Scheels being arguably a dominator in the field. Stores like these have become nothing short of a mini amusement park and crowd pleaser. It's no question that others would follow suit! Dick's Sporting Goods says they plan to take their future by storm. Focusing on expansion and even more experiential stores. It's easy to predict that with the rise in success and consumer attention of these experience driven stores, we will see some interesting new store dynamics in the future! See more about Dick's Q4 success and future plans here! https://bit.ly/3THLyir #SpacePlanning #InStoreExperience #Scheels #Dicks #ConsumerExperience

Incoming Macy's CEO Calls Bloomingdale's Brand a "Growth Vehicle" for the Company https://lnkd.in/gu4VQxpF Our CEO has informed us of an exciting opportunity worth exploring through the Bloomingdale's brand. This growth potential is something we are genuinely excited to capitalize on. #retail #macys #bloomingdales #expansion #growthopportunity Global Retail Outlook Magazine