Michael Tobin OBE’s Post

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📢 Disheartened by the Recent News 📰 The decline in social media traffic to news sites is undoubtedly a cause for concern, particularly as we approach an election year. With some guilt to even gloss over it, let's set aside the issue of misinformation for a moment, and reflect on the broader implications for earned media for marketers. The world of media and communications is ever-evolving, and with change comes opportunity. We must adapt and evolve our integrated strategies to stay ahead of the curve. Here are a few steps we can take: 1️⃣ Understand Our Audience: Let's delve into where our target audience goes directly for news. Identifying their preferred platforms, especially within niche verticals like sports or food, can help us tailor our approach. 2️⃣ Creativity is Key: We must continue to get creative in connecting the dots between paid, earned, and owned media. Our stories need to resonate in a changing media landscape. 3️⃣ Embrace the Challenge: These challenges are what we've been trained for. It's time to flex our storytelling and collaboration muscles, finding innovative ways to deliver impactful messages. 4️⃣ Combat Misinformation: Coming back to the biggest issue, in addition to our professional duties, let's collectively tackle the misinformation issue. The integrity of our democracy hinges on our ability to separate fact from fiction. Change is inevitable, but it's also an opportunity to grow and adapt. Let's face these challenges head-on, continuing to do great work in the world of media and communications. #MediaTrends #Communication #Adaptation #Misinformation #Democracy

Lisa Dini, great job interpreting this latest data point on where people are getting their news and turning what could be "scary news" into actionable next steps. As marketers, we must consider the audience first. Dive deep into consumer insights, interests, and habits to understand which media platform they get their news and information from and adapt and evolve our ways to reach the desired audience. And, I agree, we must embrace the challenge and find the opportunity to rethink our integrated marketing approach. We can do this! #MediaTrends #Communications #IntegratedMarketing

The only sure thing about social media? It's always changing! This wonderful article from Government Technology shares insightful takeaways on the ever-changing socialgov world and the impact of AI from multiple speakers featured at the 2024 Government Social Media Conference (including insights from our founder, Kristy Dalton!). #GSMCON2024 #SocialMediaTraining #SocialMediaManagement #ArtificialIntelligence

Exciting to see how businesses are increasingly embracing digital tools and technology to enhance their operations and reach new audiences. From AI-powered chatbots to influencer marketing, the possibilities are endless! What trends have caught your eye lately? Share your thoughts below! #DigitalTransformation #TechTrends #BusinessInnovation https://lnkd.in/dRx8DnDb

🌐 Exploring the Fusion of Tech and Social Media Magic! Hey LinkedIn fam! 👋 I'm embarking on a project at the crossroads of technology and social media marketing, and I'd love your insights. 🚀 🔍 What emerging technologies do you believe will revolutionize social media marketing and management in the future? Whether it's AI-driven content, innovative analytics tools, or any tech marvel, drop your thoughts below! ⬇️ Excited to tap into the collective wisdom of this amazing community. Let's co-create something extraordinary! 🌟📱 #TechAndSocialMedia #DigitalInnovation #SocialMediaFuture #LinkedInCommunity #ShareYourInsights

BREAKING MYTHS IN CONNECTIVITY 1. **More isn't always better** 😕 Just because a brand is on many platforms doesn't mean it's doing a good job. 2. **Social media isn't everything** 😬: Brands need to connect with customers in lots of ways, not just on Facebook or Instagram. 3. **It's not just about talking all the time** 😶: Brands need to listen and respond to customers, not just post stuff all the time. 4. **Being connected doesn't mean you'll buy** 😕: Just because you see ads everywhere doesn't mean you'll actually buy anything. 5. **It's not just online** 😊: Sometimes the best connections happen face-to-face, not just through screens. "Request a demo to see our digital marketing solutions in action!" #Mythology #ConnectedWorld #DigitalMythology #InterconnectedStories #MythAndTech #GlobalConnection #MythInnovation #TechTales #DigitalLegends #ConnectedMyths

Unlock the power of connection in the digital age! Today's mantra: 'In the world of business, every CLICK counts. Embrace the hashtag revolution, where visibility meets success. Social media isn't just a platform; it's your business's passport to the global stage. #digitalsuccess #SocialMediaSynergy #socialmediamarketing #businessmarketing #boostsales #digitalamarketing

The line between businesses and media companies is blurring in the digital age. For several years, Tom Foremski has highlighted a pivotal shift: every company must now embrace media technologies to thrive. This isn't just about social media; it's about fundamentally rethinking how we communicate with stakeholders, from customers to employees. The evolution of the internet into a two-way communication platform demands that companies engage actively and adapt to a fragmented media landscape. Success in this new realm requires holistic media strategy integration into core business operations. The message is clear: adapt to being a media company or risk being left behind. Tom's article is below. #digitaltransformation #mediacompany #businessstrategy #adaptation

2023 was both turbulent and exciting in equal measures for advertising and media with Big Tech once again dominating the market. With a challenging economic and geo-political climate set to continue into 2024, where do we go from here? In her latest article for MediaCat Magazine, Suzana Lay, Head of Brand at The Grove Media discusses why it's important for brands to be guided by consumers and use the latest tech tools and techniques to deliver what they actually want. #realworld #mediaplanning https://lnkd.in/e3a--cSN