Michael Strachan’s Post

Check out the latest enhancements for Google Analytics 4! 🚀 #GA4 has just undergone a major transformation, with new features and improvements that will revolutionize your #data analytics experience. Whether you're a marketer, a business owner, or a data enthusiast, these enhancements are bound to make your life easier and your insights more powerful. Don't miss out on the opportunity to level up your #analytics game. Click the link now and stay ahead of the competition! 💪

Check out the latest enhancements for Google Analytics 4! 🚀 #GA4 has just undergone a major transformation, with new features and improvements that will revolutionize your #data analytics experience. Whether you're a marketer, a business owner, or a data enthusiast, these enhancements are bound to make your life easier and your insights more powerful. Don't miss out on the opportunity to level up your #analytics game. Click the link now and stay ahead of the competition! 💪

Prescriptive Analysis: Optimizing Marketing Strategies for Increased Sales In my analysis of the marketing campaign dataset, I'm leveraging prescriptive analysis to enhance sales through strategic recommendations. Traffic Source Insights: Analysis reveals overspending per day on Facebook and Instagram compared to Pinterest, despite Pinterest showing the highest conversion rates. By correlating investment amounts with sales figures, it's clear that Pinterest, despite lower investment, drives significant sales. Recommendation: Shift focus to invest more in Pinterest and adjust spending on Instagram and Facebook. Trend Analysis: Another crucial finding is seasonal investment mistakes. While heavy investments in Sep, Oct, Nov resulted in high click-through rates and orders, the highest conversion rates were observed in Jun, July, Aug. Recommendation: Increase the marketing budget during these months to capitalize on peak customer purchasing trends. Data-Driven Decision Making: Armed with these insights, strategic adjustments can ensure optimized marketing strategies for robust sales growth in the upcoming period. Additionally, in my analysis, the dashboard features a 'What If' analysis to simulate the impact of adjusting daily spending levels, offering deeper insights into strategy effectiveness. Let's harness these insights to drive impactful marketing decisions and achieve stellar sales results! Onyx Data, ZoomCharts, Bletchley Park AI User Group, Data Career Jumpstart #dataDNA #PrescriptiveAnalysis #MarketingStrategy #DataDrivenInsights #SalesOptimization #BusinessAnalytics #PowerBI #Dashboard

Why Social media Analytics is important? Excited to share the insights from last month's data dashboard crafted on Google Data Looker Studio! 📊💡 ✅ Engaging with audiences on their favourite platforms enhances brand visibility, fosters interactions, drives traffic, generates leads, and boosts sales. ✅ Likes and shares expand reach and credibility, while content engineering strategically shapes content to meet marketing goals. ❇ How Likes work on social media 1. Validation and Credibility: ➡ Likes serve as social validation. When users engage with your content by liking it, they signal approval and interest. ➡ A high number of likes enhances your credibility, making your posts more trustworthy and appealing to others. 2. Algorithmic Boost: ➡ Social media algorithms, including LinkedIn’s, consider engagement metrics when deciding which content to display prominently. ➡ Posts with more likes are likely to be shown to a broader audience, increasing visibility. 3. Content Optimization: ➡ Posts with substantial likes can guide your content strategy. Replicate successful themes or formats to maintain engagement. ❇ How Shares work on Social media 1. Extended Reach: ➡ Shares amplify your content beyond your immediate network. When someone shares your post, it reaches their connections too. ➡ This exponential reach can lead to viral effects, significantly expanding your audience. 2. Endorsement and Trust: ➡ A shared post is akin to a personal recommendation. Users trust content shared by their peers more than content from brands. ➡ Shares indicate that your content is valuable and worth passing along. 3. Lead Generation: ➡ Shared content can attract potential leads. When someone shares your post, their connections might explore your profile or website. ➡ Include relevant CTAs in your posts to encourage lead generation. ❇ Content engineering ➡ Content engineering involves strategically designing content to achieve specific marketing goals. ➡ Use insights from likes and shares to optimize your content. Understand what resonates with your audience and tailor future posts accordingly. ➡ Experiment with different formats, topics, and storytelling techniques to encourage more engagement. Displaying First 14 Days of Last Month 📣 #DataDriven #Analytics #Insights #GoogleDataLookerStudio #Analytics #Data #studio #Google #Socialmedia #linkedin #post #Dashboard #Improve #Showcase #Talent #Businessintelligence #xylemsystems

📣 Google's Open-Source MMM Tool #Meridian To Measure Marketing Performance Across Channels. 🌐 This joins Meta's Robyn (2023), solidifying MMM as a powerful way to measure campaign performance. 📈 What makes Meridian stand out? 💡 Analyze all channels' impact on your goals. 📺 Leverage YouTube reach & frequency data (great for YouTube advertisers). 📊 Plan budgets & optimize future performance. ⚙️ Open-source for customization & privacy-focused. 🔒 Meridian also unlocks marketing insights: 🔑 📌 Identify top-performing channels (sales, traffic, etc.). 💰 Maximize ROI & make data-driven decisions. Deep Dive Features: 🔍 🌍 Granular Geo-Level Modeling: Analyze effectiveness by region (optional). 🧮 Advanced Modeling: Handles complex datasets with cutting-edge libraries. 🌐 National Level Support: Works even if geo-level data isn't available. 📚 Incorporate Prior Knowledge: Integrate existing ROI data for a nuanced model. ⏰ Account for Saturation & Lagged Effects: Model diminishing returns and delayed impacts. 📊 Reach & Frequency Data (Optional): Gain deeper insights with unique viewers & impressions. 📈 Paid Search Optimization: Measure impact using Google Query Volume (GQV). 💰 Media Budget Optimization: Allocate budget across channels based on goals. ⚡ Frequency Optimization: Optimize ad frequency for channels with reach/frequency data. 📈 What-If Scenarios: Estimate ROI under different budget allocations. Expertise & clean data are key for optimal results. 🔑 Get ready to supercharge your marketing measurement! 🚀 #MarketingMixModeling #MMM

Level Up Your Analytics Game! Just finished crushing the "Google Analytics for Power Users" course, and I'm feeling like a data-driven ninja! Ready to: Decode user behavior like a pro: No more website mystery! I'm equipped to understand what users want and how they navigate my site. Attract the right kind of traffic: No more wasting time and resources on the wrong audience. I'll be attracting high-value visitors who convert. Turn visitors into fans: Engagement is the name of the game, and I've got the tools to make my site sticky and irresistible. Boost product performance: Forget guesswork! I'll be optimizing my product pages for conversions and driving revenue like never before. Anyone else out there crushing their analytics goals? Let's share some tips and tricks! #GoogleAnalytics #PowerUsers #DataDrivenMarketing #LetsGetResults

Amplifying Mark's message here!

🤔 Should you follow the data or your instinct? Imagine spending ages crafting the perfect marketing message, one that just feels right. But then the nagging doubt creeps in: will it actually resonate with my audience? I’m not gonna lie, I’ve asked this question before. 😅 You see, instincts can be helpful in making quick decisions. On the other hand, data can provide you with valuable insights that you may have otherwise missed. But with Google Analytics, it eliminates any guesswork about whether a marketing campaign sticks. By looking at #GA4 metrics—related to engagement, conversion rate and ROI—you can see what’s working and what isn’t. This helps identify high-performing content and craft campaigns that deliver ROI and increase user satisfaction! So, if you’re torn between following your instincts or the data, my suggestion is to go with the data. 💡 Because data doesn’t lie. What do you think? Do you follow data or instinct? Or both? 🤔 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #WebAnalytics #MeasurementStrategy #DataDriven

While everyone's chasing the next big thing, I've discovered that sometimes, the underrated tools are the real game-changers. If you're keen on improving your ROAS, here are 5 lesser-known, yet incredibly powerful analytics tools you should be integrating: 1. Looker: Not just your average analytics tool. Dive deeper into data exploration, and get insights tailored specifically to your business needs. 2. Microsoft Clarity: Ever wondered where your users' attention truly lies? With heatmaps and session replays, Clarity reveals the unseen aspects of user behavior. 3. Meta Insights: Beyond the standard metrics, this tool (formerly Facebook Analytics) offers a holistic view of interactions across all Meta platforms. Understand your audience's journey like never before. 4. Smartlook: A fresh perspective on user interactions. From detailed heatmaps to event tracking, it's all about visualizing the user experience and pinpointing areas for enhancement. 5. Woopra: A comprehensive tool that tracks every touchpoint in a customer's journey. Emails, support interactions, and more - get a 360-degree view of your user lifecycle. These tools, though underutilized, could be the secret sauce to supercharging your ROAS. Dive in, explore, and let the numbers speak for themselves! 🚀 #DigitalAnalytics #ROASBoost #MarketingTools #DataDrivenDecisions #UserExperience #ConversionOptimization