President of MediaConfidant | Google Cloud for Startups | Providing clean data, with actionable insights, forecasting and more.
Where there have been countless posts about TikTok, I haven’t seen people giving recommendations on what to do about them. If you don’t know, congress overwhelmingly voted to consider a bill to ban the platform - Biden said that he’d sign it if it’s put on his desk, Trump weighed into doing an executive order to ban the platform in the past, but now is saying that it’d be a form of censorship… I won’t give a personal view of what should/shouldn’t happen, just know that there is support for change on both sides of the aisle and the ripple effect won’t be limited to TikTok or the next iteration of it. This has been in the works for years and is unsurprising that it’s coming to vote in an election year. What you should do is: 🔥 Don’t panic - The industry goes through the same trends every couple of years - what separates great marketers is recognizing the pattern and adapting 🔥 Backup your Data and align your naming conventions between channels. Trust me, this will save you countless headaches immediately and in the future 🔥 Setup Conversion API and begin building advanced audiences before it potentially isn’t an option - yes, you can set this up for TikTok 🔥 Ensure that you’re fully compliant with all regulations, 🔥 Expect that consumer privacy legislation is around the corner and with it you may see that data is scrubbed across channels if you don’t start this process today 🔥 Do the same steps for all of your advertising channels and expect that you’ll see proactive updates in all ad platforms that may not be fully announced. Don’t think that it’s a coincidence that it was at the same time that the news about TikTok potentially being banned was when Google put a banner on Google Analytics push people to be more compliant with international regulations 🔥 Recognize that the levers that you can use to reach audiences across platforms have changed, are changing, and they may not all be well publicized 🔥 Begin upskilling today to be holistic marketers instead of silo’d specialists The industry has gone through similar changes in the past and will go through it multiple times in the future. It’s not scary, it’s what makes the job fun and lets the great marketers rise to the top. https://lnkd.in/gBRufnbS #tiktok #advertising #digitalmarketing #paidsocial #media
Cindy McClung
3mo
Exciting insights on navigating potential TikTok changes in the advertising landscape! 🔥
Top Rated WordPress Pro | Expert in WooCommerce & Shopify | Speed Optimization & SEO Specialist | Expert in PSD-HTML-WP Conversions | Mobile Optimization Mastery
2moMichael Strachan, your take on the potential TikTok ban is eye-opening! Your practical tips for marketers to adapt to changing landscapes are invaluable. What's your take on how this could impact influencer marketing strategies moving forward?