Michael Murray’s Post

Step aside, runway models! Athletes might not be wearing Gucci on the field, but everyone still wants to know who they are wearing 🎽✨ Straight from our 2023 Brand Report, we have the 𝐭𝐨𝐩 1️⃣0️⃣ 𝐬𝐩𝐨𝐫𝐭𝐬 𝐚𝐩𝐩𝐚𝐫𝐞𝐥 & 𝐚𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬 𝐛𝐫𝐚𝐧𝐝𝐬 by total engagement earned in sports and entertainment on social media! 🥇 adidas 🥈 Nike 🥉 PUMA Group The apparel industry is very hard to break into when it comes to major sports teams and leagues. One brand that has quickly risen in the rankings is Castore , founded in 2015. Despite being such a young apparel company, this brand has secured deals with Oracle Red Bull Racing, Newcastle FC, McLaren, and many more big names across sports! Read more in our full report ⤵️ 2023 Brand Report: https://buff.ly/4bvtDlG

Nike and Adidas - A race between two famous brands, which one do you choose? Nike and Adidas are both two of the world's leading sports brands, and each has its own strengths and characteristics. Choosing between Nike and Adidas often depends on personal preferences, usage needs, and each person's personal style. If you love diversity and creativity in design, and prioritize comfort and performance, Nike may be the right choice. Nike is often known for its diverse lines of running, sports and lifestyle products, as well as its innovative technology in improving user performance and comfort. Meanwhile, if you care about style and personality, Adidas might be a good choice. Adidas often offers a combination of unique design and fashion style, with signature streetwear and streetwear lines. The company also has partnerships with famous artists and personalities, creating unique and attractive products. #vishimex #adidas #nike #famousbrands

I’m excited about the new adidas x FARM Rio Collection for the Rio-based club, Flamengo. This new collection features t-shirts, dresses, shorts, coats, and even flip-flops. But its main piece… … is a new pre-match jersey, which the team will wear in upcoming matches. It showcases: → The cadence of Samba. → The curves of Rio’s sidewalks. → Tropical flowers and vultures (a nod to one of Flamengo’s nicknames). The campaign features generations of women — from grandmothers to granddaughters — all wearing the pieces. I, personally, really like how they’re adjusting their designs for other markets for athleisure wear. Even people who wouldn’t normally wear Adidas are showing interest! I also think it’s a brilliant way for clubs, specifically, to increase their brand awareness and fanbase representations away from traditional jerseys. What do you think of this new collection? Wouldn’t it be great if our mothers and grandparents could wear something representing our favorite clubs?

The adidas x Gucci C'est L'Amour campaign is a celebration of diversity, inclusivity, and the power of collaboration. #adidas #gucci #luxurymarketing #fashionmarketing #luxurybranding #luxurylifestyle #marketingandadvertising #fashioncampaign #luxurymarketing #adcampaigns

Cut the Cords: The Controversy of Kanye's Influence on Adidas Explore the contentious relationship between Kanye West and Adidas, as we delve into the Kyrie and Nike situation and dissect the impact of Yeezy on the renowned sneaker brand. Discover why cutting ties may not be as simple as it seems, and why Adidas continues to sell his sneakers. #KanyeAdidasControversy #YeezyInfluence #SneakerCulture #NikeKyrieControversy #AdidasRevival #InfluencerImpact #BrandPartnership #SneakerMarket #AdidasSales #FashionIndustry

#Athleisure Market Envisages Substantial Revenue Surge from 2023 to 2032 https://lnkd.in/dfVzd-sZ The key factor driving the #demand for the #athleisure #market is the rising trend of #health and #wellness among people. The availability of sports apparel with enhanced properties such as #moisture management, #temperature control and other performance-boosting characteristics contributes to the #growth of this market. adidas ASICS Corporation Columbia Sportswear Company LULULEMON ATHLETICA USA INC Nike PVH Corp. Puma Security Gap Inc. The North Face, a VF Company Under Armour #Athleisure #consumer_goods_and_service #business_opportunities #marketanalysis #marketresearch #opportunities #business #future #consumergoods

Authenticity 500 Index #15 adidas Rooted in heritage and driven by a relentless pursuit of excellence, Adidas stands as a true embodiment of brand authenticity. From its humble origins as a shoemaker's workshop in Germany, the company's commitment to pushing cultural and performance boundaries is palpable. The iconic Three Stripes logo not only symbolizes quality but also represents a powerful connection between sport and positive life transformations. This connection is vividly illustrated through initiatives like the "Run for the Oceans" campaign, where Adidas intertwines environmental consciousness with athletic passion. With each stride it takes, Adidas exemplifies genuine authenticity by fusing its storied legacy with a forward-looking approach that shapes both sport and society. FROM FOUNDER "People may call me the father of the modern sports industry, but all I am is an athlete that saw a benefit to improving equipment." - Adolf Dassler FROM OUR COMMUNITY "They have held true to their brand of multicultural diversity without divisive messaging. They are urban fashion sportswear that appeals to all cultures without pointing out culture. And yet still hold their traditional sportswear line top of mind for athletic performance. They have mastered the ability to make the consumer (of all ages & nationalities) feel that their product is for them." - Roxanne A. “They have endured the natural selection of entire generations. They still stand tall as a brand. They are open to innovation and they build with trust.” → Share Your Thoughts #authenticity500 #brandauthenticityindex #adidas

This analysis in Retail Dive presents the case that the troubles within adidas are deeper than just the scandal of Kanye West. They have been losing ground to Nike and lululemon for years. Aside from reliance on collaborations for growth they have lost their way as a brand for working out and instead is associated more with streetwear and fashion which are transitory. That is at the heart of the collaborations of Yeezy, Beyoncé and now Jenna Ortega Wednesday which are all pop culture or streetwear. Unlike Nike which has always associated itself with performance based athletes like Jordan and Tiger Woods. Even the scandal of his infidelity didn’t tarnish the fact that he is a world class athlete and people admired that and continue to purchase his equipment. The effort to do these smaller collaborations requires the same input as much larger and more lucrative collaborations. It is something that adidas will need to do if they want to rival Nike in the future. adidas Nike #sportsapparel #adidas #businessstrategy #marketingstrategy #retail #retailing #Retail #Fashion #Nike

This analysis in Retail Dive presents the case that the troubles within adidas are deeper than just the scandal of Kanye West. They have been losing ground to Nike and lululemon for years. Aside from reliance on collaborations for growth they have lost their way as a brand for working out and instead is associated more with streetwear and fashion which are transitory. That is at the heart of the collaborations of Yeezy, Beyoncé and now Jenna Ortega Wednesday which are all pop culture or streetwear. Unlike Nike which has always associated itself with performance based athletes like Jordan and Tiger Woods. Even the scandal of his infidelity didn’t tarnish the fact that he is a world class athlete and people admired that and continue to purchase his equipment. The effort to do these smaller collaborations requires the same input as much larger and more lucrative collaborations. It is something that adidas will need to do if they want to rival Nike in the future. #sportsapparel #adidas #businessstrategy #marketingstrategy #retail #retailing

"You opened the doors for us and then you held the doors open" Was Marc Jacobs his sponsor? I watched the full video at the weekend (c.45 mins) It reminded me of the power of sponsorship - In 1997 Marc Jacobs was appointed Creative Director at LV - His vision is to revolutionise and expand the brand - 2004 Marc meets Pharrell and collabs on sunglasses - 2008 Pharrell x LV collab is extended to jewellery - 2013 Pharrell collabs on eyewear with Moncler - 2014 Pharrell collabs with Adidas - 2014 Pharrell collabs with Uniqlo - 2017 Pharrell does collabs and capsules for Chanel and Adidas - 2023 Pharrell joins LV as Creative Director (menswear) When Pharrell was appointed at Louis Vuitton some were surprised Not to detract from Pharrell's creative and commercial genius ...but when I watched the whole video I pondered the importance of Marc Jacobs' sponsorship Advocacy behind closed doors that Pharrell may not even be aware of As Pharrell put it, "You knocked down the first domino that got me to this place" Mentors are great, but getting into 'closed' or gatekept spaces without sponsorship is nigh on impossible The power of sponsorship And a fascinating lesson in collaboration and creativity #Mentors #Sponsors #ERGs #Inclusion #ERGLeaders #ERGLeaderTraining #ERGLeaderSummit #EmployeeResourceGroups