METAVERSE FASHION COUNCIL’s Post

🌟 In a world saturated with digital noise, the allure of in-person experiences is shining brighter than ever. 🌟 Today during Paris Fashion Week, The Row unveiled their Resort 2025 collection, yet you might not have stumbled upon the usual flurry of shaky, front-row Instagram videos. Unlike many Fashion Month shows, The Row took a different approach, embracing the essence of "quiet luxury" by kindly asking guests to refrain from capturing photos or videos during the show. This decision raises an intriguing question: If you attended The Row show without documenting it, did the experience truly happen? Vanessa Friedman, fashion director and chief fashion critic of The New York Times, highlighted The Row's request of attendees to refrain from capturing or sharing content during the experience. The reaction was palpable, showcasing a blend of disappointment and curiosity. But amidst this, a deeper conversation emerges about the evolving balance between digital documentation and the essence of being present in the moment. While capturing content directly from the runway holds practical value for buyers and editors, aiding in decision-making processes and capturing garment movements, there's also a social aspect—the desire for acknowledgment and validation, the "clout" factor. However, The Row's stance challenges this narrative, reminding us that true luxury often whispers rather than screams, emphasizing the intrinsic value of the experience over external validation. The Row's decision not only reflects their commitment to exclusivity but also underscores a shift towards cherishing in-person moments without the constant urge to showcase them online. In a world where digital presence often overshadows personal experiences, The Row's show serves as a reminder to savor moments without the need for external validation or social media validation. As we navigate the ever-changing landscape of fashion and digital interaction, let's pause to appreciate the beauty of in-person experiences, where the value lies not in sharing but in experiencing and cherishing the moment itself. The Row's approach encourages us to embrace the allure of subtle luxury and the richness of personal experiences beyond the digital realm. https://lnkd.in/dQTJf6Yg

The article explores the emerging trend of body diversity in the fashion industry for the spring of 2024. It highlights how some fashion brands are increasingly embracing models of different body sizes and shapes, celebrating inclusivity, and challenging traditional beauty norms in their collections. Conversely, it touches on the fatphobia that is still rampant in the fashion industry. While there is still work to be done, we must continue to celebrate and support the brands that do make it their mission to embrace body diversity. #bodydiversity #sizediversity #fashionindustry

The Olsen Twin's luxury fashion label, The Row, made a bold move at the Paris Fashion Week show. Instead of allowing guests to take photos and videos, the brand provided notepads and pens to take notes. This no-phone policy created an intimate and #immersive experience for those in attendance, putting the focus on the collection's craftsmanship without the distraction of #socialmedia While this move garnered more publicity for the event, it also ties into a larger narrative where #luxury brands are exploring new ways to foster #exclusivity and insider status amid a #culture overwhelmed by digital noise. By limiting immediate social media exposure, The Row not only elevated the luxury of the moment but also sparked deeper, more personal conversations about the brand. This approach hints at a future where luxury seeks to differentiate through privacy, exclusivity, and a return to personal, tactile experiences, setting a new standard for engaging the luxury consumer in the social media era. Signal credit Stefan Kelly https://lnkd.in/gKWNJHyr

Did you know that the viral #quietluxury fashion aesthetic is believed to have been influenced by the 2008 recession? Now, the concept of buying expensive yet understated clothing is heavily infused into popular TV shows like HBO's "Succession" and is being embraced by the biggest celebrities. In my latest article for VITA Daily, I not only delve into the nuances of this fashion phenomenon, but I also take readers through the different ways they can style the trend and create their own quiet luxury capsule wardrobe. #freelancewriter

Conventional strategic wisdom has always been that if you can’t ‘outspend’ your competition, you can still ‘outthink’ them; and yet most players in the consumer business would rather choose not to do it, with the striking exception of luxury brands. It is therefore captivating to see how Zara keeps outspending, but first of all, outthinking their competition on this prime ‘desirability-driving’ vector that is a brand’s aesthetics, i.e. the creation of 'artistic emotions' that in return create consumers. Precisely, it is fascinating that of the 6x essential brand attractiveness-supercharging levers that are ‘heritage' & ‘modernity', ideally blended, ‘aesthetics' incl. ownable house codes, 'cultural narrative', i.e. its "soul-script”, ‘spectacle' incl. ultra-curated exhibition and creativity unleashing ‘collaboration', the formidable low cost-fashion label turned accessible cool-lifestyle megabrand decided to hugely invest in visual style hence rapidly building a powerful edge in the battle for desirability; however not surprising, as this also means legitimacy in the "artistic capitalism" central playground that is fashion. As his own aesthetics will certainly make Anthony Vaccarello leave his mark on the deeply ‘storied brand’ Saint Laurent, defined by the man who knew that fashion “isn’t quite an art, but it does need an artist to exist”, as remarkably analysed/described by Nick Haramis in his recent paper in “T”, The New York Times style magazine, I’ve no doubt that Martha Ortega Pérez knows that investing in Zara's aesthetics will set it apart, elevating to a storied brand itself, thus ultra-desirable. #outspend #outthink #desirability #engineering #fashion #luxury #Zara #Inditex #heritage #modernity #aesthetics #culture #spectacle #collaboration #Kering #SaintLaurent

A reminder to dress, not just shop. So much of fashion discourse is obsessed with consumption, but the shows are far more than just a catalogue-in-motion. We should delight in the details of styling and experiment with what works for each of us. From untried colour combinations to unexpected layers, buttoning up to trailing ties, reimagined wardrobe staples to rediscovered ghosts of trends past, remember to look, interpret and play. "The point isn’t so much what exactly you wear, but how you wear it: with commitment and a touch of formality. That’s what you need for next season. Not one specific item, not a mood or a vibe, but an attitude. This is, after all, no longer a time for half measures; that way lies disaster. It is a time to stand for something. Pay attention to details. Dress to meet the moment, even when the moment is a mess. Maybe especially when it is a mess. It’s a gesture of respect for yourself and those around you. The momentum has been building since the world emerged from pandemic isolation, cycling out of comfort clothing into confusion, tugged toward the allure of the recent FX series about Capote’s “Swans,” and the erstwhile rituals of dress. Remembering what it means to construct the public self.” – Vanessa Friedman

The fashion scene in Milan is witnessing a shift towards timeless wardrobe classics, embracing a return to roots or what some term as retrogressive metamorphosis. This movement towards subtlety, labeled as "quiet luxury" or "stealth wealth," signifies a departure from flashy showpieces. #FashionEvolution #TimelessStyle #LuxuryReimagined #ChicClassics #TrendSubtlety

What would you wear to the Met Gala? ✨ The theme for next year’s gala is “Sleeping Beauties: Reawakening Fashion” I'm really excited by this theme. I’m optimistic that it will encourage more sustainable creations to grace the famous steps. In fact, recently we’ve seen more and more sustainable outfits at the Met. From Billie Eilish’s completely upcycled Gucci gown to celebrities rewearing classic looks (think Dua Lipa in CHANEL bridal 1992). There’s also been an increase in supporting more sustainably focused designers such as Stella McCartney, Prabal Gurung and Coachtopia. ‘Reawakening fashion’ is exactly what our designers at Loom are doing. We take those ‘sleeping beauties’ in your wardrobe that you no longer wear, and transform them into something new. You don’t even have to have an idea! Simply tell us about the item you want to upcycle, and we’ll give you ideas of what we could create. Or if you do have an idea… we’ll turn your vision into reality 🧚♀️ Do you have a sleeping beauty hiding in your wardrobe? 👗 #upcycling #sustainablefashion #circularfashion

FASHION NEWS BUZZ Last February under the rich wooden columns of New York's historic Park Avenue Armory, entertainers Lil Nas X and Ice Spice, sat front row. Both in their Twenties, the mediagenic entertainers drew cameras, social media activity and overall digital attention to the Coach brand which was presenting its fall 2023 collection. It's this kind of marketing that Coach's parent company Tapestry Inc., plans to bring to Michael Kors, Versace and Jimmy Choo, owned by Capri Holdings, when it completes its $8.5 billion takeover of Capri. The news set the fashion world buzzing. For one thing, the deal which is expected to be completed next year, creates one of the biggest American luxury fashion houses in the world. Its nearest rival will be PVH Corp., which owns Calvin Klein and Tommy Hilfiger. Close fashion watchers have long pined for an American luxury conglomerate like the Europeans' LVMH or Richemont. Some longtime observers believed that Ralph Lauren would pull it off; particularly when the master marketer went public in 1995 and then bought Club Monaco two years later. More recently, it looked like Capri CEO John Idol, would build the house. As Michael Kors soared, Capri sank its shark teeth into Jimmy Choo (shoes) and then Versace. Now the whale has eaten the shark. The deal combines six luxury fashion brands under one company. "There's a compelling financial opportunity but it's also an excellent strategy fit for our business," Tapestry CEO Joanne Crevoiserat told CNBC. Tapestry's put a huge focus on capturing the millennial and Gen Z luxury buyers. Lil Nas X has modeled on the runway for Coach and Ice Spice is one of the hottest new rappers around. Crevoiserant noted the strong digital platforms the company has created to drive consumer interest. Celebrities like Lil Nas X and Ice Spice not only sprinkle stardust on brands like Coach, but with them come massive digital followings or cultural relevance, even when - in the case of say an Ice Spice - their legacy media visibility may be tepid. Two of Tapestry's three major brands are led by exceptionally talented, for hire designers, the Brit Stuart Vevers at Coach and Puerto Rican Edmundo Castillo at Stuart Weitzman. Kate Spade has continued to bounce back and regain its footing with a few different creatives, after the untimely death, in 2018, of Spade at the age of 55. In contrast at Capri, Michael Kors and Donatella Versace are the faces of their brands and play an important role in the business. Jimmy Choo too, is still around shoes, though hardly involved in the brand he co-founded. As with any merger, there will be adjustments. Tapestry obviously believes it has something to share that will help ignite growth at these once flourishing brands. #luxurybrands #luxuryfashion #marketing #Coach #michaelkors

Ever wondered about the fusion of traditional cultural aesthetics with modern fashion couture? Well, the time has come to witness this revolutionary blend in the fashion industry. Let's dive in with Threadmor, a groundbreaking platform ushering in a new era of multicultural couture. Founded by Amir Nissenbaum, Threadmor connects fashion connoisseurs across the globe with international tailors specializing in cultural and traditional attire. From beautiful handcrafted outfits from South Asia to vibrant attire from West Africa, the platform opens a new world of fashion to explore. As much as it's about exploring unique fashion styles, it’s also about providing a growth platform for international tailors who love their craft. Read more about how Threadmor, an Oakland-based fashion eCommerce startup, is making waves in the retail industry and encouraging the growth of multicultural fashion. Read the full article here: https://lnkd.in/eWm4v6PZ Let's celebrate this incredible blend of fashion, tradition, and innovation! #Threadmor #Fashion #eCommerce #CulturalCouture #Innovation #StartUpScene #USVentureNews