Meredith Post’s Post

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Senior Creative Director at LPK | Brand + CPG Consultant | Founding Member at The Post

🍄🧠 84% of consumers now think mental health and focus are 'just as important as physical well-being.' People are getting more educated on functional ingredients, with a growing mindset that they can treat, heal and fuel themselves through what they eat. Mind + Mood-Boosting ingredients are supercharging the rise in food + bev functionality. Leading brands in this space include Wise Bar, Mindright, Kin Euphorics and Recess, with ingredient stories of MCT oil, adaptogens, or ashwagandha. We've only just scratched the surface of this emergent movement, but the impact is massive. If this is what we're seeing today, what's next? Read more here --> https://okt.to/EYoNR0 #functionalbeverage #bevtrends #cpg #brandgrowth LPK

Health-conscious consumers are all-in on super mushrooms

Health-conscious consumers are all-in on super mushrooms

https://lpk.com

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