Melissa Daniels’ Post

The evolution of #InfluencerMarketing is inevitable. The days of mere product endorsements are fading away. 🌟 More and more celebrities (and influencers) take equity in startups or create their own ventures. It's not just about "being the face," it's about "being the ethos" of the brand. It makes the endorsement more real and relatable. 🌱 (PS: I was one of those celebrities-turned-entrepreneur 🤩) So... I predict influencers (the smart ones) will transition from being mere "spokespeople" to "stakeholders," which is a win-win for everyone. 🚀

In 2024, The Ordinary is one of an abundance of beauty brands that can share a similar story of achievements. Thanks to TikTok virality, Gen Z skincare brand Bubble's Slam Dunk Hydrating Moisturizer increased sales by 700% via DTC and 1,000% via retail in just one week. CTZN Cosmetics website traffic increased by 12,348%, causing the site to crash after influencer Mikayla Nogueira reviewed a line of its lipsticks. Bobbi Brown's Jones Road Beauty racked up a 10,000 people waitlist after the founder posted a video announcing product restocks. The list of examples is interminable. Arguably, we have entered the golden age of #BeautyTok, with a clear blueprint for becoming a viral sensation that has been tried, tested, and shared many times. However, as more brands are added to TikTok's roster of accomplishments, the question is asked: Where do we go from here? Story by Sophie Louise Pitt. #beautyindustry #beautybusiness #beautybrands #tiktok #socialmedia #marketing

Expert marketing and a revered brand can’t be enough to explain the cult-like love for #Stanley cups. After all, competitors like YETI or S’well also develop value items and employ similar tactics. The other factors fall into understanding the lagoon of consumer psychology. Click below for a look into the marketing behind Stanley tumblers and how the brand can reach more #diverse audiences. https://lnkd.in/gaTXa5-u

Generation Z (Gen Z) is reshaping the beauty industry with their unique characteristics and values. This tech-savvy generation, born between the mid-1990s and early 2010s, has grown up in a digital age, making technology an integral part of their beauty choices. They rely on social media platforms like Instagram, Snapchat, TikTok, and Reels to discover and share beauty trends, and influencers play a pivotal role in their choices. Gen Z is also breaking free from traditional beauty norms, championing gender-neutral and gender-inclusive beauty products. They prioritize wellness-centric choices, seeking products that contribute to both their cosmetic and therapeutic needs. So how do brands like DMark Beauty react to this change in demand and perception? This article from Beautypreneur @nikki tang breaks down a comprehensive analysis of various aspects of the Gen Z  influence including an overview of how they drive changes in the beauty industry and how brands can adapt to meet their evolving expectations and values. It explores how Gen Z uses beauty as a form of self-expression and how this has led to the development of diverse beauty product ranges. It also discussed their preference for affordable and accessible beauty options and their enthusiasm for DIY beauty practices. The article also explores  the impact of the COVID-19 pandemic on Gen Z's beauty habits, including the shift to online shopping and the increased focus on skincare and self-care. Read more through the link below: #DMarkBeauty #DMarkBeautyPH #DMarkBeautyForAll #Skincare #Beauty #GenZ

Social media is a powerful marketing tool which allows us to engage with our customers more intimately.

What I love most about working at the company is the challenge of learning on the fly. When the product team introduced TikTok Shop, I was very excited because I was aware of many companies' challenges in creating an effective customer journey. Here we are with these amazing results! In the world of beauty, make-up reigns supreme, with skin care and hair care following closely behind at 25% and 11%, respectively. 🎨💄 Gen Z consumers are the biggest spenders on beauty products through the app, and it's no surprise why! The visually appealing nature of beauty products and the power of influencers have driven this surge in sales. 💁♀️💅 But it's not just make-up that's shining on TikTok Shop. Fragrance has also made its mark, representing 9% of all sales over the past year in the UK. 🌸 In fact, when it comes to overall sales, personal care products are the clear winner, making up a whopping 61.3% of all TikTok Shop sales in the UK. That's ahead of other categories like kitchen appliances, stationary, and cleaning products. 🛒 The immense popularity of beauty content on TikTok, with the #makeup hashtag boasting over 530 billion views, has undoubtedly fueled this growth. 💄💃 #TikTokShop #BeautyTrends #MakeupDominates

To win in today’s marketplace, you must move at the speed of culture. 💡 In 2023, Maybelline New York and NYX Professional Makeup owned #tiktok with creative content, dynamic campaigns, and impressive collaborations that continuously delighted consumers. With constant algorithm changes and audience behavior shifts, success on social media is a moving target. So, I’m beyond proud of the teams behind our brands for keeping their finger on the pulse of what’s relevant and exciting while our leadership cultivates a test-and-learn culture that fosters innovation. Cheers to more big wins in 2024! 🚀🥂💄 #lorealproud #socialmedia #marketing #beauty https://lnkd.in/eGtZG5Kp

“Gen Z doesn’t like TikTok Shop” Add this to the list of headlines that will age poorly. For context here, the source is The Z Suite. An incredible group of influential Gen Z sharing their individual perspectives for this generation. The setting being a panel with the CMO of a $200M beauty brand guiding it. (Milani Cosmetics) There is nothing wrong with a group of Gen Z sharing their perspective on a platform or channel. What is wrong is to use their individual perspectives as a headline to define a demographic and ignore literally every data metric suggesting otherwise. The next wave of Gen Z’s favorite consumer brands will all be built on TikTok shop. Not the majority, not just some, ALL of them. Where Milani is going wrong here is in their thinking on TikTok shop, to quote direct from the source: “What’s also interesting is that what made TikTok relevant was entertainment. TikTok Shop isn’t entertainment. It’s about selling.” This is the misconception I see most often with brands in TikTok shop: When a channel CAN generate direct ROI, marketing principles go out the window to chase ROI metrics. The brands crushing TikTok Shop most are selling b/c they crush TikTok. Period, full stop. They just so happen to sell a lotta product b/c consumers can now purchase directly in platform. To think differently is a fundamental misunderstanding of what TikTok shop really is. (Z Suite is awesome btw. Not their fault that their opinions will get turned into headlines that will prove to be flatly wrong)

Teen-Favorite Trends: How to Stay Cool and Connected Making it to the most liked brands list among teenagers can be a valuable achievement for a brand. To accomplish this, conduct thorough market research to gain insights into the preferences, values, and behaviors of teenagers. Understand their interests, aspirations, and pain points. Craft a brand identity that resonates with teens. Be genuine, relatable, and true to your values. Avoid appearing inauthentic or opportunistic. Maintain an active and authentic presence on popular social media platforms that teens frequent, such as Instagram, TikTok, Snapchat, and Twitter. Create engaging and visually appealing content that aligns with their interests. Finally, be cautious about taking positions on controversial topics that may alienate some teens. Focus on building a positive and inclusive brand image. READ ARTICLE: https://lnkd.in/eWAnwt5J #teenmarketing #marketing #TeenTrends #genz

What sets successful beauty brands apart on TikTok? They've cracked the code to turn viewers into loyal customers 🌟 A recent report by Dash Hudson highlights how beauty brands like Treehut, florence by mills, Kylie Cosmetics, LLC, LANEIGE, and TATCHA achieved over 100% YoY sales growth by leveraging TikTok and Instagram Reels. How did they do it? • Relatable Content: Brands are becoming more relatable by featuring their team members, creating a genuine connection with Gen-Z audiences, which includes behind-the-scenes peaks into the lives of those who build the brand. This humanizes them and builds trust and authenticity. • Riding Viral Trends: Brands put their unique spin on viral trends, engaging with audiences in real-time. • Clear Call to Action: Make purchasing easy by including direct links to product pages, encouraging viewers to take action. • Continuous Testing: TEST TEST TEST!!! Flexibility is key. Brands adapt rapidly to stay on top of trends and evolve their content strategies. Beauty brands are mastering the art of connecting with their audience, and there's much to learn from their success. Stay nimble, experiment, and keep the focus on authenticity. Your audience will thank you with their loyalty 💄💫 https://lnkd.in/g8jfVVgB #BeautyBrands #TikTokMarketing #SocialMediaStrategy #DigitalMarketing #BrandEngagement #AuthenticityMatter