Melissa K Bashur’s Post

Join us on a journey to unlock the hidden treasure of user satisfaction and explosive business growth! Our latest blog reveals the strategic secrets behind crafting a user-centric product roadmap. 🚀 Dive into the world of intuitive UI, efficient navigation, and enhanced user experiences. Click the link below to read the full blog! https://lnkd.in/dg7qfTWc #UXDesign #UIDesign #DesignAgency #DesignBlogs #ProductRoadmap #UserCentric

Test your product feature idea💡 in only five days! Wondering How🤔? Here is the solution. Most of the time we came up with certain ideas for a product or may be for any feature in an existing product. This becomes very risky if you have given so much time, money and effort in a product but the product isn't liked by the users and performed well. Your efforts of months will get wasted! To overcome this situation, Google has designed a 5-day process of problem solving and testing the idea. This is called “Design Sprint”. Design sprint is a time bounded process with five phases that typically takes a full five 8-hour day. Let’s discuss all the phases in brief. Phases of Design sprint: 1️⃣Understand: In this phase team members engage in a creative discussion with other people in the department and experts to understand the design challenge. This is the day 1 of the design sprint. 2️⃣Ideate: In this phase, Team members come up with ideas to solve a problem. The idea is bad or good doesn’t matter in this phase, the only purpose is to collect as many ideas as possible. 3️⃣Decide: Now the team has an abundance of ideas, they only need to decide which idea works best for the product. 4️⃣Prototype: Now it’s time to create a working prototype of a new feature that can be tested. In this phase the team works together to create a ready to test prototype of a feature. 5️⃣Test: Team puts the working prototype of a new feature in front of the users and monitors their reviews. They basically interview the users to gather feedback. Design sprint is a collaborative work that requires a cross-functional team to work together. Using this we come up with the decision about whether this feature will work or not before making any expensive decisions. #designsprint #uiux #productdesign

Cost strategy can be a game-changer for businesses looking to provide a good yet inexpensive product. By focusing on building products as cost-effectively as possible, companies can go to market at a lower pricing point than competitors. This strategy works best when your new product isn't differentiated from existing offerings through new features, UI/UX improvements, or other value-centric aspects. For example, a company making plastic forks would prioritize making the highest volume of functional forks for as little as possible. However, a pricing race to be the bottom often elicits bias from skeptical customers who believe an inexpensive product can’t be one of high quality. Therefore, it's important to balance cost and quality to remain profitable.

Will your next product be a huge FLOP? Here’s the brutal truth: If you’re not focusing on outcomes, you’re setting yourself up for failure. Here’s why: Most companies use a product-driven approach. They emphasise the features and capabilities of their product without truly understanding their users' needs. This often leads to technically impressive products that fail to resonate with users. On the other hand, UX agencies often adopt a Customer Driven Design approach. They focus on the end user's needs, creating an emotional bond with the product (because users buy on emotion). Traditional design sprints are quick and efficient, but they can sometimes miss the mark when deeply understanding the user. So, what’s the best approach? Enter Outcome-Driven Design (ODD). At our UX agency, we prioritize ODD, which means focusing on the desired outcomes first. Features come last, with customer needs as the vital bridge. Here’s the thing: Users hire your product to achieve a specific outcome. They don’t care about your AI software or analytics tool for the sake of it—they care about solving their problems. For example, if I need to commute to work, I might choose a bike over a car to avoid traffic and get some exercise. The bike shop is hired to solve my problem of commuting efficiently. The outcomes are efficient commute and added exercise. You might miss a significant opportunity if you only focus on customer needs. Consider this: A product-driven bike shop only cares about the bikes they stock and their features. A customer-driven bike shop also cares about the customer’s experience in the shop. But if the bike shop doesn't understand why customers prefer bikes over cars (like avoiding traffic and staying fit), they miss key insights and opportunities. When you focus on outcomes, you look at: 🟠 Functional jobs 🟠 Emotional jobs 🟠 Social jobs 🟠 Consumption jobs With this comprehensive understanding, you can design products that meet user needs. Our outcome-driven design approach can be applied to any problem and business as long as you have customers. Don’t let your next product be a flop. DM "ODD" for the free playbook!

How to validate your product ideas quickly with minimal investment in design and code. Read my latest post here 👇 https://lnkd.in/eXcuNNKa #uxdesign #uxresearch #productdesign #productvalidation #validation #userfeedback #mvp #mvpdevelopment

Good read. If you aren't doing these as a UX Designer then you should start. "1. Understand how and why the business makes money with its current product lineup. What is the selling point and differentiator? How can you build on these elements further? 2. Learn how the broader market is operating, and how the business is interacting with it. What are competitors doing better or worse? What overarching trends are driving existing product roadmaps? 3.Align on what the business stands for, and what makes up its brand capital. Design is an expression and translation of a brand onto a product, after all, and customers’ feelings for a brand can be swayed by said product." https://lnkd.in/erpwUk9b #ux #uxdesign #uxresearch #productdesign

Will your next product be a huge FLOP? Here’s the brutal truth: If you’re not focusing on outcomes, you’re setting yourself up for failure. Here’s why: Most companies use a product-driven approach. They emphasise the features and capabilities of their product without truly understanding their users' needs. This often leads to technically impressive products that fail to resonate with users. On the other hand, UX agencies often adopt a Customer Driven Design approach. They focus on the end user's needs, creating an emotional bond with the product (because users buy on emotion). Traditional design sprints are quick and efficient, but they can sometimes miss the mark when deeply understanding the user. So, what’s the best approach? Enter Outcome-Driven Design (ODD). At our UX agency, we prioritize ODD, which means focusing on the desired outcomes first. Features come last, with customer needs as the vital bridge. Here’s the thing: Users hire your product to achieve a specific outcome. They don’t care about your AI software or analytics tool for the sake of it—they care about solving their problems. For example, if I need to commute to work, I might choose a bike over a car to avoid traffic and get some exercise. The bike shop is hired to solve my problem of commuting efficiently. The outcomes are efficient commute and added exercise. You might miss a significant opportunity if you only focus on customer needs. Consider this: A product-driven bike shop only cares about the bikes they stock and their features. A customer-driven bike shop also cares about the customer’s experience in the shop. But if the bike shop doesn't understand why customers prefer bikes over cars (like avoiding traffic and staying fit), they miss key insights and opportunities. When you focus on outcomes, you look at: 🟠 Functional jobs 🟠 Emotional jobs 🟠 Social jobs 🟠 Consumption jobs With this comprehensive understanding, you can design products that meet user needs. Our outcome-driven design approach can be applied to any problem and business as long as you have customers. Don’t let your next product be a flop. DM "ODD" for the free playbook!

For the past two weeks, I have been talking about Minimum Viable Product(MVP), and will still talk about it today and round up with it next week Tuesday. If you have been following my earlier posts, you should know what MVP means by now as well as the features of a good MVP. So, today, I will be addressing how you can turn your MVP to Minimum Lovable Product(MLP) Turning a MVP into a MLP involves enhancing and refining the product to make it more appealing and user-friendly. Here are steps to help you achieve that 👇 📌 Gather User Feedback: Continuously collect feedback from your early users and pay attention to their pain points, suggestions, and desires. 📌 Define Your Vision: Clearly define what "lovable" means for your product. What features, design elements, and user experiences will make your users truly love it? 📌 Prioritize Features: Identify the features and improvements that align with your vision and will have the most significant impact on user satisfaction. 📌 Improve User Experience: Focus on enhancing the overall user experience, from onboarding to daily usage. Simplify processes and make the product intuitive. 📌 Design and UI/UX: Invest in a user-friendly and visually appealing interface. Ensure consistency in design elements and create an emotionally engaging user interface. 📌 Performance Optimization: Address any performance issues, such as slow load times or crashes, to ensure a smooth user experience. 📌 Personalization: Implement features that allow users to personalize their experience, tailoring the product to their preferences. 📌 Bug Fixes: Continuously address bugs and technical issues to maintain product reliability and trust. ...... To be continued next week Tuesday. 🤗 I still have 7 more points on how to turn your MVP to MLP This is not only applicable to Product Managers/Owners but also to every business owners who have one or two MVPs they are passionate to turn to MLPs. #productmanagers #productmanagement #businessowners #productowners #minimumviableproduct #minimumlovableproduct

Tackle complex problems, by finding root causes. Service design looks at user interactions as a sequence, services should be approached as a sequence of related actions, interactions or events. This helps identify challenges a user may have occurred outside of the product and therefore caused them to have a bad experience with your product or service. Consider the steps and actions taken in the product, and the context the user is in. Everything is connected. Service design understands that a users’ problem might not be right where it appears but could be a consequence of something that went wrong earlier. By Yoav Farbey https://lnkd.in/daM42wC #productdevelopment #productmanagement #ux #servicedesign #experiencedesign #userresearch

Signs you're becoming a "real" PM... You’ll feel like you are annoying the crap out of your team You’ll find yourself sheepishly asking for an estimate You’ll realize that estimates are worthless, but still be pressured for a “rough sense of timeframe” You’ll struggle to explain why your intuition is valid (and be right) You’ll struggle to explain why your intuition is valid (and be wrong) You’ll be pressured to ship something before it’s ready You’ll try to make something perfect when you should have shipped it months ago You’ll put together the best roadmap in the world, and get everyone to buy-in, and then everything will change in an instant You’ll forget a seemingly trivial detail that will cause a massive delay You’ll rabbit hole on a seemingly important detail that will cause a massive delay for no apparent customer value You’ll be blamed for being too solution focused You’ll be blamed for being too high level You’ll have to break crappy news to your team (often admitting that you’re to blame) You’ll fancy yourself as technical but be humbled daily You’ll fancy yourself as UX-savvy but be humbled daily You’ll fancy yourself as business-savvy but be humbled daily You’ll be worried about “distracting” your team, and find yourself not being transparent. And this will come back to haunt you You’ll find yourself parroting something engineers told you, and realize just how little you understand You’ll be asked to make your backlog / roadmap more visible, but then be derided when you shift things around You’ll have a day filled with meetings, and realize you added absolutely no value You’ll run a great meeting, and no one will notice You’ll work up a full-fledged wireframe, and then try to tell your UX team member that you don’t have a design in mind You’ll ship a dud feature that no one uses You’ll ship an awesome feature that no one even notices You’ll have to implement an exec’s idea, and know it sucks. And then have to live through the success theater that accompanies the release of said idea You’ll try to follow up on the impact of shipped features, but get overwhelmed by the next batch You’ll want to pull your hair out listening to your team debate the technical merits of two, almost identical approaches You’ll advocate for your pet solution against an almost identical team proposed approach You’ll say “No” to something just to prove to yourself that you have some influence and a point of view, and then realize that doing that is stupid You’ll say “Yes” to a customer in a moment of pure delusion, and then find yourself stubbornly trying to defend a feature that only they will use You’ll hear that you are not technical enough for the role You’ll be “empowered” on paper, but find yourself taking orders You’ll catch yourself giving orders, and learn to empower your team instead You’ll think you’ve learned from your mistakes, and you’ll magically make them again (just to make sure the learning is ingrained)