Helping Startups Achieve Product Excellence | Proven Product Management Leader | Specializing in Product Market Fit, User Retention, + GTM Strategies
There are many reasons why a product fails. Not having a clear message on value shouldn't be one of them. Luckily, if you're struggling with messaging, it is one of the easier issues to validate with little to no code changes. Getting clarity in your messaging is crucial, and it starts with your value proposition on the website. Here’s a simple and quick approach: 1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮: Who are you trying to reach? 2. 𝗠𝗮𝗶𝗻 𝗣𝗿𝗼𝗺𝗶𝘀𝗲: What is the one main promise your product will deliver for them? 3. 𝗕𝗿𝗲𝗮𝗸 𝗜𝘁 𝗗𝗼𝘄𝗻: Outline three key benefits that show how your product delivers on this promise. That’s your message. Clear, concise, and compelling. Remember, telling me your product can do X, Y, and Z doesn’t tell me why I should use it. Focus on the benefits, not just the features. This is just one tactic. There are many strategies out there, and there's no one-size-fits-all approach. Stay tuned for more on how to deliver on your value proposition within the product itself. ---------- Have you struggled with clarifying your product’s value proposition on your website? What steps did you take to improve it? #ProductManagement #StartupGrowth #TechIndustry #ProductMarketFit
Freelance Product Designer @ Albert Heijn
1mo“Focus on the benefits, not just the features.” Yes! Yes to all of this! 👏