Melinda Clark’s Post

Achieve the most precise understanding of your audiences and the best ways to reach them. #innovation # media planning #consumerinsights #telmarhelixa https://bit.ly/4cfnSYU

Transparency and efficiency have always been top-of-mind tenets at GroupM. We are dedicated to reducing waste and improving ROI at every step of the programmatic process. In order to do that, it’s essential to maintain visibility into where and how programmatic investments are being applied, and how well they are performing. When it comes to where and how an ad is delivered, we have a simple guiding principle: an ad should be seen by a real human, in our client’s target audience, in an appropriate contextual environment. To that end, we have consistently worked to minimize the negative impact of pervasive issues like MFAs (made-for-advertising websites) and expand the availability of programs that provide greater visibility into programmatic investments.

"Unlock Your Brand's Potential with JRP Media Management: Elevate Your Presence, Ignite Engagement, and Dominate Your Market! 🚀 #BrandBrilliance #MediaMastery #JRPManagement"

"Unlock Your Brand's Potential with JRP Media Management: Elevate Your Presence, Ignite Engagement, and Dominate Your Market! 🚀 #BrandBrilliance #MediaMastery #JRPManagement"

🌐 Are you ready to transform your digital interactions? 🚀 Ventin Media is here to pioneer the evolution of online community engagement with our groundbreaking communication strategies. In today's fast-paced digital landscape, it's not just about being present; it’s about making a powerful impact. With Ventin Media, discover innovative tactics that will elevate your brand and resonate with audiences like never before. Join us in leading the charge towards a more dynamic and connected digital future. Share your thoughts on how we can collectively enhance online communications for businesses and professionals alike! #DigitalRevolution #VentinMedia #EngageDifferently

📣 New on the blog! We're talking about proven media mixes that drive foot traffic. Based on what audiences you want to target, the products you sell, and the goals of your campaign, we've outlined three proven media mixes to get customers into your store and creating those real business results you need. Ready to upgrade your media plans? Click the link in our comments to learn more! 👇 #performancemarketing #mediaplans #mediamixes #adstrategy

There are several metrics publishers use to describe the reach of their print and digital properties to help advertisers better understand their audiences and make informed media buying decisions. Two metrics, #circulation and #readership, are often used interchangeably. In this short video, we explain the different meanings and the implications for media planning. #mediaplanning #newsmedia #newspapers

🗓️ Mark your calendars for 12, 14, and 16 February! If you want to lead outcome-driven campaigns that not only meet your objectives but also drive positive behavioural changes in your audience beyond the campaign cycle, this is the masterclass for you. Don't miss this opportunity to enhance your campaign planning skills and amplify your impact. Secure your spot now: https://lnkd.in/d9Pddjr4 #Westco #campaignplanning #masterclass

Ebiquity's media predictions for 2024: A year of transformation. Three opportunities for advertisers => Invest across the growing range of inventory => Exploit the potential of retail media opportunities => Experiment with new social ad formats Three watchouts for 2024 => Beware of deepfake and Made for Advertising sites => New frontiers for brand safety => Generative AI will reshape search

Want an inside look at HubSpot's new media strategy? In this episode of The Long Game with Kyle Denhoff, Director of New Media at HubSpot, we talk about the nuts and bolts of running media initiatives, including: -How media and brand are synergistic with demand and performance marketing -Which brands shouldn't prioritize media initiatives -How to pick creators for partnerships -How to monetize YouTube and measure ROI of media initiatives -How brands can "break into" media initiatives without breaking the bank Link to the full episode in the comments below.