Melanie Borden’s Post

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I lead a team of creative, high-performing experts who transform businesses, executives, and leaders by increasing their reach, impact, and brand marketing effectiveness | CEO @ The Borden Group

Memorable personal brands have this ONE component, does yours? → A unique story. This is the ‘it factor’ that will have you standing apart from your competition and resonating with your ideal audience. The tale as old as time and the oldest profession in the world. Storytelling. Just check out these numbers: → Storytelling can boost conversion rates by 30% → Storytelling increases the value of products by up to 2,706% → Adding a story to a blog post resulted in nearly 300% more people scrolling all the way through (except the ones with recipes, we just want the recipe! 😂) → One of our client's saw an increase of 272% in his comments when he started including storytelling into his content. These numbers don’t lie 🔥 Here’s how to get great at telling your story: → What experience sparked your “why” power? → What adversity / challenge did you overcome that you can help others with? → What success did you find on the other side? Now let’s leverage your story strengths on LinkedIn: → Turn the above into your ‘Top Skills’ section → Integrate storytelling into your posting strategy → Use your story to craft a compelling headline: what you do, who you help, the results → Tell a story about how you came to do what you do in your about section - feel free to use mine as your template Telling stories with actionable takeaways for your network is the way to differentiate yourself in a very crowded space. What’s your story? How do you stand out when everyone looks and sounds the same?👇🏻

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Jimmy Mills 💎😊

Founder of F5 Ignite Visionary Revolutionary Leader Founder of F5 Ignite Visionary Leader

2w

Hi Melanie, Thank you for sharing such valuable insights! I couldn’t agree more—storytelling truly is the key to a memorable personal brand. Your post is not only informative but also incredibly inspiring. The statistics you mentioned are impressive and really drive home the point about the power of a good story. It's amazing how something as simple as sharing our personal journeys can have such a profound impact. Your questions about finding our "why" and overcoming adversity are spot on. They remind us that our unique experiences are what set us apart and resonate with others. I especially appreciate your practical tips on incorporating storytelling into our LinkedIn profiles and content strategy. Thank you for your wisdom and generosity in sharing these tips. Your kindness and expertise shine through in every word. I would love to tell you my personal story if you are interested in hearing it. Keep smiling Melanie and let’s make the world a better place. Such a beautiful picture Melanie. Warm regards, Jimmy Mills aka F5

Nigel Porter

Administrative Assistant at The Wall Street Journal

2w

❤️ Are you going to accept my connect request please Mel ? 😅

Sameer Jadhav

Director of Business Development | Digital Marketing Expert | Project Management

2w

Melanie Borden this is excellent sharing as you are very experienced person but does this apply to all niche, as you know Digital Marketing is very competitive and cluttered niche tbh so how we can do pull marketing through LinkedIn where people immediately block if you try to pitch your services.

Bobby Romadka

The Sales Trainer Your Mom Warned You About | “Sell More”

2w

This is incredible

Nice pic 😍😀

Stanley Shaver

Production Chef- specializing in high volume food production. 24 yrs in the kitchen / Colorado troglodyte

2w

Incredible

richard bartley

Managing Director at Bartley Industrial Filtration

2w

As the Irish people are renowned as the best storytellers in the world, we are clearly the best sales people. From a humble Irish man 😀

KEVIN CONNOR

Putting Design to work for Business | Branding + Marketing Communications | Entrepreneur | Networking Connector | Speaker | Volunteer

2w

Memorable personal brands thrive on a unique story. It's not just about what you do but why and how you do it. Stories resonate deeply, boost engagement and set you apart.  Melanie Borden

VJ Bhatia

Investment Strategist - Senior Sales Consultant /Trainer- Director of Operations

2w

Storytelling is the secret sauce #Melanie It's what sets you apart and makes your personal brand unforgettable. Mine's a story of overcoming adversity and turning it into success 🙌 #VJ

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