Meesho’s Post

🇮🇳 #MakeInIndia Triumph: Ola's Bold Move to Ditch Google Maps! 🇮🇳 Ola is making headlines by taking the road less traveled in a world dominated by global giants. 🚗💨 By saying goodbye to Google Maps and embracing its in-house navigation system, Ola is saving a whopping INR 100 crore and paving the way for a self-reliant India! 🇮🇳💪 This bold step showcases the power of innovation and the potential of Indian technology. Ola's move is a testament to the strength and ingenuity of our homegrown talent. 🌟 In an era where dependency on international tech solutions is the norm, Ola's decision to develop and implement its mapping system is a game-changer. It's a reminder that with determination and creativity, Indian companies can compete with and outshine global competitors. 🌏✨ Let's celebrate this monumental achievement and look forward to more such milestones in our journey towards a truly Atmanirbhar Bharat. 🚀🇮🇳 #Ola #Innovation #AtmanirbharBharat #IndianTech #MakeInIndia #ProudlyIndian #TechRevolution #SelfReliance

Ride-hailing giant Uber has entered into a promising partnership with the government-backed Open Network For Digital Commerce (ONDC) to explore integration possibilities, aimed at expanding its range of mobility offerings. Announcing this development at an event on Thursday (February 22), Uber reaffirmed its commitment to enhancing accessibility to safe, affordable, and reliable rides for all Indians. This strategic integration with ONDC aligns seamlessly with Uber's mission and underscores its dedication to serving the diverse needs of customers across the nation. This move comes on the heels of similar initiatives by Uber's competitors, Ola and Namma Yatri, who have already onboarded the ONDC network, indicating a growing trend towards leveraging digital commerce platforms to revolutionize mobility solutions. Prabhjeet Singh, President of Uber India and South Asia, expressed, "Our aim for Uber in India is to cater to the mobility requirements of every Indian. This aligns with ONDC's goal of democratizing digital commerce. We are thrilled to initiate this collaboration with ONDC through a Memorandum of Understanding (MoU) to explore avenues for advancing our goal of making Uber a platform for fulfilling the daily mobility needs of all Indians. We are dedicated to contributing to India's digital transformation by expediting and fortifying the process." As Uber continues to drive innovation in the ride-hailing industry, stay tuned for updates on how this collaboration will further enhance the convenience and accessibility of transportation for millions of Indians. T Koshy #Uber #ONDC #RideHailing #DigitalCommerce #MobilitySolutions #Innovation

"Ready to turn your passion into profit? Become a MeTuber and proudly earn through India's platform. Create content, collaborate with brands, and thrive in a win-win-win ecosystem where everyone benefits. Join MeTime today! 🎬💰 #MeTuber #MakeInIndia #MonetizationMadeEasy #JoinTheRevolution"

Unraveling Uber's Indian Triumph: Join me on a journey through Uber's success saga in India—a narrative packed with innovation, adaptation, and undeniable triumph. 🚀🇮🇳 Navigating India's Dynamic Terrain: In a country teeming with taxis, Uber faced a daunting challenge upon its arrival. Yet, it deftly maneuvered through India's bustling streets, employing strategic finesse at every turn. Crafting Tailored Solutions: Uber's approach wasn't one-size-fits-all; it was tailor-made for India's diverse landscape. From budget-friendly rides to dynamic pricing, Uber tapped into the pulse of Indian consumers. 💼💡 Targeting the Heart of India: Professionals, students, families—Uber didn't just offer rides; it offered solutions tailored to the needs of various segments, winning hearts across the nation. 🎓👨👩👧👦 Marketing Magic: Uber's Winning Formula Uber's marketing playbook was as diverse as its ride offerings, from word-of-mouth wonders to influencer impact, every move designed to resonate with the Indian audience. 📣✨ The Road Ahead: Lessons Learned As we reflect on Uber's journey, one thing is clear: understanding local nuances, leveraging data-driven insights, and embracing cultural relevance are the keys to conquering new markets. 🗺️🔑 Ready to embark on your brand's Indian odyssey? Let's navigate the terrain together, one strategic move at a time. Share your insights below! #UberSuccess #IndiaJourney #MarketingTriumph #Marketing #uberlandia 🚗🇮🇳✨

6 million. 🤯 Higher than the population of Denmark or Finland. Almost equivalent to a national newspaper's circulation. Less than the number of guests at SOCIAL, every year. 46 outposts across India and we’re expanding rapidly. 🚀 From the Pin code to the people each one is unique but always feels like home. 
 SOCIAL is where memories are made, brands, businesses & communities have been built, artists have launched and connections continue to thrive. It's a place for first dates & anniversary dinners, college reunions or after- work drinks, it’s a work space, a gig venue or just somewhere to “catch the game” it’s everything you need it to be, all wrapped up in one mind-blowing, multi-sensory experience. It's no wonder then, that the average time guests spend with us, is 540x the average human attention span. (1.5 hours a visit) 
 Over 6 million people who also go festivals, watch movies, consume content and shop. 73% of them urban millenials and GenZ- We’re not just a part of today’s culture, we’re creating it. So if you’re a brand looking to build genuine consumer connections or a storyteller in search of an authentic backdrop- we’re down to collaborate. Everyone's got a SOCIAL story- let's bring yours to life! 

Hit me up on michelle.silveira@impresario.in #socialoffline #india #consumermarketing #experientialmarketing #communicationstrategy #culture #community #brandmarketing #popculture Impresario Handmade Restaurants Riyaaz Amlani Mayank Bhatt Chirag Punjabi Divya Aggarwal Vasundhra Sharma Hurlene Kharbanda Nilesh Patel

Embracing India's diversity through localized marketing builds brand loyalty. Tailor campaigns to regional festivals, create culturally relevant content, engage in community events, customize products, and utilize local media. Adapting to local preferences fosters deeper connections and long-term success in India's dynamic market. Let’s localize, connect, and thrive together! #MarketingEffectiveness" #yogeshrv #opportunity #connectionsthatmatter #people #networkingjourney #CustomerRelationships

Last week, Resideo India, had the privilege of hosting Dipti Gadhia (Director of Product Management, Software Platforms, at Resideo). It was an enlightening experience for the team here in Resideo India, as she delved into strategic discussions, sharing insights on our tech strategy, roadmap, and initiatives. We're thrilled to share that Resideo global leadership team holds Resideo India, in high regard and recognizes the invaluable contributions we make in delivering value to our customers and business functions. Our discussions underscored the importance of our work in India and the pivotal role we play in driving innovation and success across our products. The collaboration between our teams transcends geographical boundaries, reflecting our commitment to harnessing global talent and expertise. Our global leadership have expressed a deep appreciation for the dedication and skill exhibited by Resideo India. They understand the significance of our contributions and are eager to see us continue to thrive and excel. They believe that India can emerge as their biggest tech innovation center outside the US, which talks volumes of their confidence. As we look to the future, the message is clear: Resideo global leadership is invested in our success and expects us to contribute even more. This is a testament to the trust and confidence they have in our capabilities. Together, we will continue to push boundaries, innovate relentlessly, and deliver unparalleled value to our customers worldwide. #Resideo #ResideoIndia #DiversityAndInclusion #ResideoInnovation #GlobalCollaboration

🎇 "From Streets to Stories: A Transformational Journey" 🎆 In the heart warming saga of Pushparaj, a young boy who triumphed against adversity, we witness the profound impact of India's digital landscape. Pushparaj's journey, supported by people like Deepak Mahipal, shines a light on the transformative power of digital platforms, especially for the underprivileged. With an awe-inspiring 2.4 million followers on Instagram and an impressive 4.83 million on YouTube, Pushparaj's story encapsulates the potential of social platforms to reshape lives. Pushparaj's ascent from selling pens on the streets of Noida to his current achievements is a testament to the boundless opportunities digital penetration can create for those determined to rise above their circumstances. His success underscores the accessibility these platforms provide, leveling the playing field for talent to flourish, irrespective of socio-economic constraints. As we applaud Pushparaj's achievement and the support he received from individuals like Deepak Mahipal, let's recognize the collective responsibility we share in ensuring that the digital revolution becomes an avenue for inclusive growth. Each engagement, from a like to a share, contributes to creating opportunities. Let's rally behind stories like Pushparaj's, embracing empathy and empowering dreams to reshape lives in the digital age. #digitalimpact #inclusivity #empowerment #resilience #digitalamarketing #digitalagency #google #meta

I led the team that built India's Best App of 2023. From not knowing the “ABC” of the product To building India's Best app, as recognized by Google Our journey of supercharging the minds has been nothing but incredible. However, the journey was not easy. Most of our team members had never built a product. We were a tiny team. We didn't know 95% of the things we know now about: 1. Consumer-Centric Product Teams 2. Scalable Tech 3. Marketing & Sales 4. Culture and many more Today, we are seasoned builders, having built a product end to end. We are still a very lean team. Having a clear head, a frugal approach, and a structured thought process helped us thrive in the uncertainty. Having said that, 🎈 Every team member was crucial in making Level SuperMind what it is today. They are very hardworking and sharky. 🎈The USP of our culture (our secret sauce) is that we push everyone up to be in the top 1%. 🎈Spending 10+ hours on the ground with the team has been an absolute joy. Their consistent presence, eagerness to learn, and rapid execution have made me grow exceptionally. The milestones in the carousel below are significant, but our best validation comes from the stories shared during our weekly user calls. Next what? Here’s what I am aiming 1) Becoming a brand and acquisition specialist And taking Level SuperMind Distribution/Acquisition capabilities to a different orbit. I’ll be sharing what I've learned on LinkedIn. 2) Interviewing Global Investors and Acquisition experts and co-authoring book on a) Everything related to raising funds from Global VCs and Super angels for Indian founders only b) Enabling Indian companies to effortlessly distribute their products globally: simplifying the path to international markets for India. Stay tuned for more valuable insight. P.S 📌Thanks to the GM of Google Play, Samuel Bright, for bringing this news to us. We are excited to be part of the Google Play 2023 Awards. 📌 Thanks to Rishitu Amarnani and Shin Hyung Choi for supporting us 📌Grateful to Level SuperMind's co-founders (read Brothers), Harshil Karia and Ranveer Allahbadia, for their steadfast commitment to the team and our shared vision. . We have just started🚀🚀🚀 #Bestof2023 #LevelSuperMind #INDIA #google

How is Priti Shetty leading HR innovation with GenAI at WeWork India We recently met Preeti Shetty, CPO at WeWork India at HQ and asked her this question - Why GenAI and why now? Priti’s response was refreshingly straightforward: "It's not about solving a challenge. It's about gearing us up for what's coming our way." Her point was clear: While employees might be engaged now they don't want to just coast along. GenAI is preparing them for the future of employee experience. Today, Priti’s team relies on Gen AI to 👂🏻 Listen to employees continuously 💬 Auto-respond to employee queries 📊 Get actionable insights in real-time Dive into their inspiring journey from EX 2.0 to EX 4.0 below! Nikita, Neeraj, Kreetika, Sweta