MM+M’s Post

My hearty appreciation to Pharmarack for this insightful presentation with case studies. At the same time, one MUST remind the Marketing Teams & CEOs in IPM about exercising caution on emulating this insight. Unless a Brand is built stronger in perception for Brand Character, lining up the Brand extensions will not help to build those type of Brands in case studies. The IPM is scattered with examples of brands with a tail of extensions and weak market presence. Unless the “Mother” is strong in Brand Strengths, making her to produce like pet breeding farms will make the “mother” weak. We shall remember that the mother brands in these case studies are built stronger with its own brand characteristics. Timing the line extensions with appropriate strategic fit for customer segments is the key to emerge as the next best “Mother Brand” case study. Pharmarack SMSRC

Looking for the latest insights to improve brand performance? We're thrilled to share our new playbook, Key Success Factors to Drive Brand Excellence, based on our work with leading #BioPharma retail and specialty-lite brands. In the playbook, you'll learn about:  ☑ Current access and affordability challenges affecting patients & providers ☑ How digital hubs can be leveraged to optimize brand performance ☑ Key success factors for driving brand outcomes through a #DigitalHub Grab your copy: https://lnkd.in/gpR8cumv

The journey to create a strong mother brand encompasses tremendous and consistent efforts of brand building to ensure trust and reliability. However, once a strong mother brand is created, it lays a strong foundation for various aspects of Brand building.          We bring out the Power of Mother Brand in Pharma Marketing in our first volume of IPM Diaries through interesting case studies. Check out the mind-boggling statistics and insights thrown out in this paper. #BrandStrategy #MarketInsights #BusinessLeadership #IPM #MotherBrands #PharmaInsights #Pharmarack  

How prepared are you for brand planning beyond 2024? In our latest thought leadership series, our brand planning, customer engagement, and transformation experts draw from their vast experience of crafting over 200 impactful brand plans for our global pharmaceutical clients. Addressing the rapidly evolving landscape, and the challenges and opportunities it presents, our authors offer valuable insights for those investing in brand planning beyond 2024. We kick-start the series with our first article, ‘Innovative transformation techniques for brand planning impact: Where are your blind spots?’, co-authored by Uptake’s Founder and CEO, Stephanie Hall, Head of People and Operations Partner, Chelsea Foxwell and Junior Consultant, Rachel Moran. Discover how your team can adopt an innovative mindset to drive impactful results and sustainable change: https://lnkd.in/eufsmJJX #BrandPlanning #Transformation #Impact #Innovation #Strategies #Healthcare #Pharmaceuticals 

With many launches failing to meet expectation, the #pharma industry is weathering a storm—but there’s hope on the horizon. ZS’s Emily Mandell and Kevin Young explore how “digitally forward” solutions can create more sophisticated launch experiences and drive success based on specific brand archetypes. https://bit.ly/4bN36Qe #pharmalaunch #pharmamarketing #futurecommercialmodel

What’s key for biopharma companies to engage with HCPs in the digital era? 💡 Our experts may have the answers you’re looking for. Listen as 2 biopharma marketing experts, Britt Reints | Crescendo Collective and Eryn Veronesi, MBA | Atypical Digital, offer their insights. And this is just a sneak-peak. 😉 In our upcoming webinar on HCP engagement, Britt and Eryn get into detail on how biopharma companies can navigate the evolving omnichannel landscape. 🗓️ Tuesday, April 23rd ⏰ 3 PM CEST Don’t want to miss out? Save yourself a seat here 👉 https://brnw.ch/21wIR7g #magnoliadxp #pharma #biotech #HCPengagment #biopharma

The future of brand planning is here. Gain the confidence to navigate the intricacies of brand planning in 2024 and beyond, with our new ‘Visionary Brand Planning’ pack. You’ll find three insightful articles from Uptake’s experts, delving into transformative techniques and digital opportunities for making your brand planning truly exceptional. In part three, Uptake’s Founder and CEO, Stephanie Hall, and Practice Principal, Roz Lawson, share Uptake’s new proprietary impact evaluation framework, alongside our personified brand planning pitfalls. Get the pack today and discover how to forecast success, focus your efforts on the essential improvements for maximum impact, and play the new ‘Pitfall Persona Game’ to identify your team’s opportunities to develop, for ultimate impact. https://lnkd.in/eWR3-JgF #BrandPlanning #Pifalls #Impact #Innovation #Healthcare #Pharmaceuticals #PharmaMarketing

Brand optimisation focuses on delivering a flexible approach to quality engagement. To find out how we can develop your engagement strategy, request a callback: brandsuccess@uniphar.info. #brandoptimisation #pharma