In mid-2023, Precision AQ became the industry’s first network-scale agency designed to ensure that access sits at the intersection of payer, provider and patient communications. Read more about the agency's rebranding in MM+M's Agency 100 today. https://brnw.ch/21wL6JG #MMMAgency100 #providermarketing #healthcarecommunications #brandagency #advertisingagency #marcomms
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Clinical lab industry faces a new test. Mayo Clinic Laboratories's Bill Maurice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare. https://brnw.ch/21wLe4E #podcast #marketing #healthcare #lab
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PBMs under fire as FTC prepares legal action over insulin practices https://lnkd.in/ek9JsJ3h #FTC #Insulin
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The market clearly embraced the newly updated and upgraded Boundless Life Sciences Group when it debuted in early 2023, resulting in a tripling of staff and a whopping 240% jump in revenue. Read more about this agency in MM+M's Agency 100 today. https://brnw.ch/21wLe1S #MMMAgency100 #pharmamarketing #healthcareagencies #brandagency #advertisingagency #marcomms
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We want to hear from industry professionals to better understand key challenges in maintaining privacy compliance and discover best practices for ensuring privacy across marketing initiatives. Share your thoughts in our short survey today! https://brnw.ch/21wLdVi
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The impact of human connections in driving successful agency-client relationships. SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. https://brnw.ch/21wLdPq #sponsoredpodcast #healthcare #agencyclientrelationships
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CEO Mary Beth Weil credits BARKER operating like a startup despite being over two decades old for its continued success in 2023, earning a 9% revenue increase to $13.4 million from $12.3 million the previous year. Read more about Barker’s success in this year’s Agency 100 today. https://brnw.ch/21wLdMP #MMMAgency100 #pharmamarketing #healthcareagencies #brandagency #advertisingagency #marcomms
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AbbVie promotes Roopal Thakkar to R&D chief: https://lnkd.in/g7CHuSPU
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Biopharma leaders are already revolutionizing with digital tools — are you? Share your thoughts on the marketing industry's embrace of rapid tech advances in our Pharma Marketing Transformation Survey today. https://brnw.ch/21wLdGj
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BREAKING: AstraZeneca appoints WPP as one of its primary oncology network partners https://lnkd.in/eT5_f7xb
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Five things for pharma marketers to know for Wednesday morning https://lnkd.in/ecxkYXve #MedicalMarketing #Pharma
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