Minimising #carbonemissions further - GroupM reveals results of study with PubMatic and SeenThis ... #adtech #CO2 #climateaction #marketing
Mediashotz’s Post
More Relevant Posts
-
Hey advertisers, today is Global Recycling Day, so let’s talk sustainability. Did you know that, according to Scope3, the emissions of digital display and streaming ads are comparable to the entire aviation and shipping industry of Portugal? Here are some tips to make yours ads more effective and avoid digital waste: 🎨 Ads with consistent visual branding are about 44% more memorable (unaided recall) than ads with organic branding. 📈 Ads with a call-to-action button can boost your click-rate by an average of 50% more clicks. 🚀 The creative solution is the most crucial advertising element when it comes to sales. Enhance your ad campaigns by exploring our media solutions and elevate your engagement and conversions starting now! Check it out and contact us! 👇💼 https://lnkd.in/eY8nKytf #ShowHeroesStudios #Advertisers #DigitalAdvertising
Happy Global Recycling Day!
To view or add a comment, sign in
-
Business Development Leader - HealthTech, PubTech, Adtech, EdTech, Digital Media, Environmental issues
Advertisers, Ad Agencies, Publishers: If you’re not part of the solution you’re part of the problem. Reduce your carbon footprint now with Sequency™️ #advertising #advertisingagencies #carbonfootprint #adagencies #programmaticadvertising #mediapost #onlineadvertising
Well, this MediaPost article about Duration Media LLC. Sequency™️ sustainability ad tech solution is a nice way to go into Cannes with some amazing momentum! Lower Carbon Emissions By Reducing Bid Requests Per Impression Becomes Hot KPI https://lnkd.in/gFfUevrH …Sequency lets the ad buyer know they are bidding on a viewable impression that only has one bid request. This cuts the carbon from an ad placement by reducing 135 bid requests to one. Publishers jump onboard. Finally a solution that’s pub friendly!! Attend our Pub only breakfast in Cannes on Wednesday at 10 am and learn How publishers can win in the new Green Media Economy! DM me for an invite. Thanks to Laurie Sullivan at Mediapost and to our marketing consultant Lisa Langsdorf #IAB #IABTECHLAB #CannesLions #adtech #sustainability #AdNetZero #IABEUROPE
Lower Carbon Emission By Reducing Bid Requests Per Impression Becomes Hot KPI
mediapost.com
To view or add a comment, sign in
-
Rather than just talking the talk, advertisers can change the game and make a real difference when creating a more sustainable supply chain with Adform's Carbon Reduction feature, powered by Scope3. Read this article from Philip Acton, on how ad land can lead from the front. https://lnkd.in/euvxrPP9 #adform #adtech #SustainableAdvertising
‘Greenwashing’? Digital advertisers should tout sustainability -
https://mediashotz.co.uk
To view or add a comment, sign in
-
The digital ad supply chain is currently facing a real shift in the way it operates, primarily driven by the imperative to reduce the carbon footprint of the advertising industry. Companies are reevaluating their investments to enhance efficiency. AlikeAudience has provided an analysis on what this could mean for the future and mentions how SeenThis technology contributes to addressing these changes. Be sure to check it out: https://lnkd.in/eyyFg-ST
Carbon Crunch: Do ESG Mandates Herald Advertising Supply Chain Consolidation?
alikeaudience.com
To view or add a comment, sign in
-
Co-Founder & CEO, Symitri | Safeguarding privacy | Driving transparency | Building the sustainable future for trusted advertising
I think we can all agree, from the absurdly hot weather this July, that climate change is for real, and that we have a collective responsibility to reduce planet-warming emissions. I think we can also all agree that programmatic advertising bleeds off a lot more carbon exhaust than other forms of advertising. I'm thus urging my fellow programmatic advertising technologies business leaders to take a stand, ten yards at a time. And our playbook for the first ten yards includes two very practical, easy to implement planet-saving initiatives: 1 - Eliminate auction duplication, and 2 - Cease servicing MFA publishers. These two actions alone -- if adopted across programmatic platforms -- will make a material dent in our collective carbon footprint. At TRUSTX, we've been doing this since we launched our marketplace seven years ago. 100% direct to publisher, 0% MFA. If we can do it, everyone else can. For the next ten yards, I'd encourage you to read Tim Cross's primer in VideoWeek. Let's pick off one or two more as we make our way down the field towards our goal ... ten yards at a time. #Advertising #ESG #Sustainability
ESG Data in Media and Advertising: Explained
https://videoweek.com
To view or add a comment, sign in
-
Did you know that a poorly run display ad campaign can emit as much carbon as a Paris-New York flight? Given the summer we're having in Australia it's clear it's past time for adland to rethink sustainability. This piece reveals some easy tips to streamline your ad buys and cut out those carbon emissions. It doesn't need to be hard. Let's join forces to make 2024 the year of sustainable advertising! #SustainabilityInAdvertising #DigitalMarketing #GreenTech #AdNewsAustralia https://lnkd.in/gj46YHqf John McNerney Julia Edwards Dan Richardson Keren Homan Eliot Thompson Kristine Celona Jerry R. Kenneth Koh June Cheung Niki Banerjee Joanna Georges
Going green: It’s time the programmatic supply chain cleaned up its act - AdNews
adnews.com.au
To view or add a comment, sign in
-
Good to see some real cases that show actual positive impact on business performance as a result of optimising against carbon emissions in advertising - two birds with one stone. Although you could argue, why weren't these being made and focused on before the focus on reducing carbon was a thing. Seems to me the optimisation levers being pulled here are basic ones to improve performance of a campaign. Albeit now with reporting on carbon reduction. https://lnkd.in/g45U3UnV
Mediahub’s ‘carbon-killing algo’ resulted in brand uplifts
https://the-media-leader.com
To view or add a comment, sign in
-
Insightful read on the evolving model of Agencies by Nicolas van Zyl.
In The Media’s agency issue, we asked media agencies if their business models were fit for purpose. Here's Naritive's Nicolas van Zyl with his opinion. #media #mediaagency #businessmodel
The agency model: Dead or just evolving? - The Media Online
https://themediaonline.co.za
To view or add a comment, sign in
-
Is the advertising industry becoming more conscious of its impacts? It should be! Interesting read in Campaign magazine about agencies and the ad ecosystems: "Overconsumption is inevitable when adverts are so ubiquitous and sophisticated. But will the industry change? We can and must redefine what it means to be an effective advertising agency, one which uses its creativity to drive sustainable lifestyles and behaviours and support regenerative businesses" Read more here..
Can marketing reconcile its growth and sustainability goals? | Analysis | Campaign Asia
campaignasia.com
To view or add a comment, sign in
-
In The Media’s agency issue, we asked media agencies if their business models were fit for purpose. Here's Naritive's Nicolas van Zyl with his opinion. #media #mediaagency #businessmodel
The agency model: Dead or just evolving? - The Media Online
https://themediaonline.co.za
To view or add a comment, sign in