Mediashotz’s Post

Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership

🚀 Unlock the Future of OTA (over-the-air) Advertising with Mirakulo's Technology! 📺✨ In the ever-evolving landscape of advertising, staying ahead of the curve is paramount. 🌐 We are excited to share some game-changing insights into the world of linear TV targeted advertising, powered by Mirakulo's cutting-edge technology. 🎯 Targeted Precision: With Mirakulo, we have redefined how you connect with your audience on linear TV. Say goodbye to the old spray-and-pray approach. Now, you can deliver personalized messages to the right viewers, at the right time, ensuring every ad impression counts. 💡 Data-Driven Strategy: Mirakulo's technology can help you to harnesses the power of data analytics like never before. It's not just about reaching your audience; it's about understanding them. Get ready to tap into deep insights that drive strategic decisions and maximize your ROI. 🌐 Seamless Integration: Our solution seamlessly integrates with existing CTV, making adoption a breeze. We are here to enhance your current advertising efforts. 📊 Measurable Results: The era of guessing the effectiveness of your TV ads is over. Mirakulo can help you to grab real-time analytics, giving you a clear picture of what's working and what needs improvement. Fine-tune your campaigns on the fly for optimum results. 🔗 Connect with Us: Are you ready to revolutionize your advertising game? Connect with us today to explore how Mirakulo's technology can elevate your linear TV advertising strategy. 📞 Contact us at comercial@mirakulo.com Join us on this exciting journey as we reshape the future of advertising together. 🚀 #Advertising #TVAds #MirakuloTech #TargetedAdvertising #DataAnalytics #addressabletv

🔥 Are you keeping up with the game in digital advertising? If you're not leveraging Programmatic advertising, you might be missing out big time. And no, I'm not just referring to Google Display Network; it's just one ad exchange in a vast sea of possibilities. It's time to dive into the world of DSPs (Demand Side Platforms) like DV360, which connects you to over 80 exchanges, allowing you to reach any audience, whether it's B2B or B2C, at scale. 🌐 Understanding the ad tech available is crucial before running a programmatic campaign. One of my favourite features with programmatic is using audience signals from data and media partners in order to build highly responsive and dynamic creatives known also as DCO (dynamic creative optimisation) strategies. But wait, there's more! Programmatic isn't limited to standard display and video anymore. Nowadays, you can tap into multiple channels within the same DSP, including YouTube, Audio, Connected TV, and Digital Out of Home Curious to dive deeper into the world of programmatic advertising? 🤓 Let me know in the comments if you'd like me to craft a full article on this topic. Your feedback matters! #ProgrammaticAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #MarketingStrategies

DV360 Adopts IAB Tech Lab’s New Video Guidelines: Implications for Video Ad Buyer Demand, Alongside NBCUniversal's Strategy to Transform TV into a Performance Marketing Channel 📺🔄📈 DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?📈 Google's DV360 platform adopts IAB Tech Lab's new video classification guidelines, offering buyers greater transparency into video #ad inventory. Sellers must include the video.plcmt field in bid requests. While this may affect pricing dynamics and demand, DSPs are yet to fully implement the new standards. What does this mean for you? 🤔 This shift empowers #advertisers with clearer #insight into video ad placements, potentially affecting bidding strategies. Publishers face adjustments in pricing and demand dynamics. Overall, enhanced transparency aims to optimize ad performance and revenue for both parties. AdExchanger https://lnkd.in/gd9meMxQ Inside NBCUniversal’s plans to turn TV into a performance marketing channel 🔄 NBCUniversal showcased advancements in TV advertising aligning with digital channels at One24 conference. Emphasis on targeting, measurement, commerce, and #streaming ahead of upfront presentation and Summer Olympics. Shift towards TV behaving like digital media. OPTA facilitates cross-channel media planning. OPTM provides insights across the funnel. Expansion in programmatic advertising. Peacock enhancements for Olympics. Streaming growth amidst challenges like third-party cookies. #CTV could become primary performance #advertising space. What does this mean for you? 🤔 These advancements empower #publishers and advertisers by offering more precise targeting and measurement capabilities, bridging the gap between TV and digital advertising. It enhances ad effectiveness and efficiency, enabling publishers to monetize content more effectively while advertisers can reach their target audiences with greater accuracy, ultimately improving ROI for both parties. Marketing Dive https://lnkd.in/dxgFbmfU Stay informed, stay ahead with Game On: Siprocal's Market Updates and More!

Instreamatic launches Contextual CTV Ads Click to know more:- https://lnkd.in/dtvK7k6n #instreamatic #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

I’m excited to share our latest article on how BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.     The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers. Read more, here: https://lnkd.in/evaR5VM4

With fully data-driven led ad buys, marketers can target the most relevant potential consumer wherever they’re consuming their media to help get a sale done. And therein lies the power of buying ads through real-time bidding (also known as decisioned buying) over programmatic guaranteed deals. #connectedtv #advertising #marketing

Before officially releasing our AI-driven Planning Engine, BREEO, who was seeking a more efficient approach to TV advertising, tested it, and the results are in. With a 47% decrease in customer acquisition costs and a 68% increase in return on ad spend, BREEO benefited from a streamlined and AI-driven approach. Check out AdExchanger's latest article below to learn more about generating a TV media campaign in seconds with our new Planning Engine based on the desired budget, reach and frequency, spot length, target audience, and outcomes. #TVAdvertising #PerformanceOutcomes #PerformanceMarketing #MediaPlanning #TatariInnovates https://lnkd.in/gGhiCmRZ

Digital Advertisers Please Read this: This is a video of me trying to read an article in a website, but I cannot read it, simply because of the "Picture in Picture" technology being used in an invasive way. I felt irritated, annoyed and at the end, I still could not read my article. Now, check this out: Viewability: 100% BrandSafety: 100% Human Traffic: 100% Ad Engagement: 100% Budget Spent: 100% Ad Creativity Art: 100% Do I want to watch this ad? No Is this ad interesting to me? No Ad showing a product to my needs? No Relevancy? No Do I like the brand more now? No Will I buy the product? Heck, no! And yet, advertisers will judge this as a "good campaign", most important metrics are checked, right? I dont even remember the brand, I just remember I was annoyed in the internet. Which will make me avoid this website in the future... While advertisers do not change the way they do ads, stop worrying about media metrics and worry about strategy, audience and users, the industry will always have to go around in circles and get no where with millions of dollars and talent wasted. #ads #adscampaign #advertising #digitaladvertising #gamingbible #adnetwork #adsense #dv360 #brandsafety

90 days. 86M impressions. 1,765 visits to content about our advertiser's brand. These are the results we helped one of our clients deliver for a major US manufacturer. In an age of shrinking budgets with a demand for better ROAS, brand awareness campaigns are often the first to get cut... But we know that upper-funnel campaigns like display, CTV and video ads do provide critical value to advertisers' bottom line. By partnering up with The Trade Desk, Team PowerHaus and our client provided valuable insights on how today's consumer journey isn't as straightforward as it seems. Read more about it from Goodway Group here: https://lnkd.in/gbKDJGt5 #digitalmarketing #marketinganalytics #advertising #roas #programmatic