Keep faith in the power of *Linear TV* and the growing *CTV* (especially BVOD - Broadcaster VoD) option. This 2nd study from ThinkBox (UK association of broadcasters - with data from Consultancies and a few agencies/ data analytics firms) maps the short, medium and long term ROI of advertising on different media. 1. $1 in advtg = $4.1 in sales is the overall ROI of Advtg across a wide range of media - again proves Advtg Pays Back Handsomely. 2. 58% of this payback happens >13 weeks - this mapping after considering all ROI across all media, across all parts of the funnel. Be patient. 3. Linear TV accounts for 47% of the full payback (35% of ad investment into Linear TV) - that’s 1.33X the ad input as outcome. TV pays back in short and long term. 4. When % ad money and % full payback is compared, only Audio and Print (beyond TV) deliver 1.1X and 1.45X ROI - other media have a lower than 1X full payback. 5. PPC pays back well in the short term 6. The saturation point of Linear TV is the highest among all media. #payback #ROI #TV #longvsshort #econometrics https://lnkd.in/erXVaSND
Mediant Communications Pvt Ltd’s Post
More Relevant Posts
-
Linear TV ads keep slowing down and internet-wireless marketers (a top TV ads category) decreased their collective spend by 11% to $348M. It was inevitable, given that connected TV (CTV) is slowly destroying the traditional market share. Breakdown/report: https://loom.ly/ZtHTk1k
Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
mediapost.com
-
Linear TV ads keep slowing down and internet-wireless marketers (a top TV ads category) decreased their collective spend by 11% to $348M. It was inevitable, given that connected TV (CTV) is slowly destroying the traditional market share. Breakdown/report: https://loom.ly/ZtHTk1k
Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
mediapost.com
-
Connected TV Advertising Emerges as the Most Effective Channel for Marketers According to New Study from tvScientific. Read the full story - https://lnkd.in/dHqGZAtd #marketstudy #connectedTV #advertising #digitalmedia #programmaticadvertising #martech #martechedge #adspend
Connected TV Advertising Emerges as the Most Effective Channel for Marketers According to New Study from tvScientific
martechedge.com
-
INSIGHT of the day : OTT + CTV getting close to broadcast/pay TV ad revenue in US Rember Ampère was announcing in ‘24 the cross of revenue curves between Pay TV and OTT. We now have information on the ads split. Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC. Via Digital News TV https://lnkd.in/gM8ztWMv
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
digitaltvnews.net
-
The IAB , has released a report stating that digital video advertising is projected to outpace linear TV advertising this year, with a 16% growth compared to the previous year, reaching $62.9 billion. Estimates from Advertising Perceptions and Guideline indicate that digital video ad expenditure, covering social media, connected TV, websites, and online video, will hold a 52% share, while linear TV will account for 48%. https://lnkd.in/eFbGiYYq
Digital video to surpass linear TV ad spend in 2024 | Marketing Edge Magazine
https://marketingedge.com.ng
-
Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. Connected TV (CTV) is also projected to grow well this year (+11.4%) and next year (+12.1%), reaching a total of $33.0bn – only 3.2% of all spend (plenty of headroom for growth) & 16.2% of premium video spend (CTV and linear TV combined). https://lnkd.in/dve9bTXY
Marketing & Advertising Curated News | WARC | The Feed
warc.com
-
Total TV advertising revenue is down 10% as BVOD goes up in 2023, ThinkTV Australia reports The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to 2022.
Total TV advertising revenue is down 10% as BVOD goes up in 2023, ThinkTV reports
https://www.mediaweek.com.au
-
According to IAB Australia's latest Video Advertising State of the Nation Report, digital video advertising across all screens (mobile, desktop, and connected TV) is now a significant or regular part of marketing activity for 92% of advertisers. The report revealed that the use of connected TV advertising has risen over the past year, with 55% of respondents now incorporating it as a major component of their advertising strategy, compared to 46% for mobile and 47% for computers. #CTV #connectedTV #fast #Streaming #CTVadvertising https://lnkd.in/gdZ_gfGu
Connected TV ad frequency up, screen strategies favour dOOH and digital video bundling, IAB report finds | Mi3
mi-3.com.au
-
Report: 2024 local advertising forecast projects the biggest gains for connected TV/ OTT, 39.5% higher over 2023 via BIA Advisory Services. #CTV #advertising https://lnkd.in/erK8sn4M
Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
mediapost.com
-
Yes, brands are embracing #CTV advertising because that's where consumers are. But they're also moving to CTV because of the strong performance of interactive and dynamic creative ads. Check out this infographic for the stats that prove the case.
CTV is taking over! But don’t take our word for it. See it for yourself. Check out the infographic below for 10 stats that show how CTV is transforming advertising. 👀 https://bit.ly/3XaaUrl
10 Eye-Opening Stats Illuminating the Rise of CTV (Infographic)
info.innovid.com
