Demystifying dynamic creative optimisation in prDOOH https://lnkd.in/eQv3Qcm2 'Ensure audiences are engaged with relevant content at the right moment', writes Layla Soufi #data #programmatic #advertising #DOOH
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President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
Some great insight here! To really succeed online, you need to blend in some offline magic. That's where programmatic digital out-of-home (pDOOH) advertising comes in, offering flexibility, control, and instant tweaks that keep campaigns on point. These stories show a shift towards smarter advertising that puts people first. It's not just about how many clicks or views you get anymore. It's about connecting with real audiences in real places, blending digital smarts with offline impact to make campaigns truly effective. #Programmatic #DOOH #Marketing
Bridging the gap between online and offline with programmatic DOOH
thedrum.com
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💫 In this article, explore how Dynamic Creative Optimization (DCO) is revolutionising prDOOH by enabling real-time, contextually relevant ad content that engages audiences more effectively. You’ll also learn about how advertisers can seamlessly integrate various data sources to craft highly relevant and targeted OOH campaigns. Authored by our very own Layla Soufi , Regional Partnerships Director at VIOOH. Enjoy reading! https://hubs.li/Q02tXBS50
Demystifying dynamic creative optimisation in prDOOH - MediaCat
https://mediacatmagazine.co.uk
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New from The Prompt newsletter on advertising & branding : Idea: i-media has launched a campaign for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. Ads are targeted to specific drivers of a competitive set of car brands based on real-time data such as the age of the vehicle. This innovative approach minimizes wastage and ensures that the agency reaches a relevant audience. #Imedia #AutomatedNumberPlateRecognition #ANPR #DynamicDigitalAds #RealTimeData #RelevantAudience #Branding #Advertising #Marketing #Innovation #MinimizeWastage * Subscribe to The Prompt newsletters: www.theprompt.email *
VW motorway ads activate by scanning cars’ number plates
https://the-media-leader.com
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Introducing Dynamic Creative! 🚀 Each consumer and store location is unique, so why treat them all the same? Our ad format, the Dynamic Creative, allows advertisers to adapt their creative based on #hyperlocal audiences and their proximity to a brand’s store location. Read the article below to find out more 👇 https://hubs.ly/Q02bbKwd0
Dynamic Creative for Hyperlocal Advertising | Locala
https://asklocala.com
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With the need to get more bang for your marketing now more than ever and capture consumer attention, in this piece for The Drum Open Mic, Dom Kozak explores how marketers can maximise the creative potential of programmatic DOOH and avoid falling into the trap of relying too heavily on commercial levers to optimise performance! #pDOOH #programmatic #creativeoptimisation
Programmatic DOOH: How brands can maximize the channel's creative potential
thedrum.com
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How Fyllo Activates Contextual Advertising The way advertisers reach, connect with, and engage customers is changing dramatically. Learn how Fyllo solves that problem. https://bit.ly/3LGRFPC #CustomerEngagement #Cookies #Advertising #Contextual Fyllo , Jeff Ragovin , Chad Bronstein
How Fyllo Activates Contextual Advertising | Street Fight
https://streetfightmag.com
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How CTV Marketers Are Using Gen AI to Improve Contextual Advertising #Adweek #Advertising #Marketing
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
adweek.com
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Discover the Power of Digital Out-Of-Home Advertising. Are you ready to revolutionize your brand's advertising strategy? Say goodbye to static limitations and dive into the world of digital brilliance. We bring you the unparalleled advantages of Digital Out-of-Home (DOOH) advertising, ensuring your brand stands out in the crowd. Why should you embrace DOOH advertising? 1. Dynamic Content: Break free from the ordinary and captivate your audience with dynamic, eye-catching visuals that demand attention. 2. Real-Time Updates: Keep your messaging fresh and relevant with instant updates, ensuring your audience always sees the latest information. 3. Flexibility: Tailor your message to specific audiences or events, allowing for precise targeting and maximum impact. 4. Engagement: Encourage a deeper connection with your audience through interactive features that spark meaningful interaction. 5. Lead the Pack: Use the DooH to set your brand apart and stay light-years ahead of the curve. Ready to embark on a journey towards advertising excellence? Contact us today at 0758 880088 or via email at sales@ashtonmedia.net to explore our creative DOOH advertising solutions. Don't miss out on the future of advertising – embrace the power of digital screens with Ashton Media! #oohadvertising #digitaladvertising #doohadvertising #marketing
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We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros ,Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth. ✍️ Simran Sabherwal YouTube l Meta #E4M #CannesLions2024 #Cannes #ContextualAdvertising #BusinessGrowth #ChannelFactory
We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros - Exchange4media
exchange4media.com
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The buying and selling of video ads has always been based on a combination of estimation and conjecture, with advertisers leaning on GRPs and media mix modeling to gauge the impact of their commercials. But such metrics barely scratch the surface when it comes to understanding consumer behavior. That could be poised to change thanks to shoppable video ads and the emergence of a new audience measurement standard: "active attention." https://lnkd.in/exRNMJZV Total Retail KERV Interactive Jay Wolff #advertising #marketing #brands #video #commercials #media #measurement
The Future of Shoppable Video Ads is Here: Embracing Active Attention
https://www.mytotalretail.com
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