Nobody Knows | VIA Rail Canada & Cossette Agency Innovative Train Ad Campaign: No Train Images Needed This professional campaign titled 'Nobody Knows' was published in Canada in June 2024. It was created for the brand: VIA Rail, by the ad agency: Cossette. This year, VIA Rail Canada began introducing new trains. By the end of 2025, all 32 new train sets will be operating between Québec City and Windsor. To raise awareness, VIA Rail collaborated with Cossette to launch a signage campaign called "Nobody Knows." This initiative aims to surprise the public by not showing any pictures of the new trains. The VIA Rail Canada ad campaign effectively uses a minimalist design with bright yellow backgrounds and witty, engaging text to announce their new trains. The split focus between AI commentary, location-specific announcements, and hypothetical online interaction captures attention while emphasizing novelty and accessibility. The consistent messaging across different formats and locations enhances brand recognition and creates a cohesive narrative, effectively drawing attention to the new train services. The "Nobody Knows" campaign by VIA Rail and Cossette demonstrates a clever use of minimalist design and strategic messaging to generate buzz and curiosity. By avoiding direct imagery of the new trains, the campaign leverages intrigue and encourages public engagement through its unique approach. This strategy not only highlights the novelty of the new trains but also emphasizes accessibility and convenience, key selling points for VIA Rail's new service. The use of consistent messaging across various formats ensures strong brand recognition and a unified narrative, making the campaign memorable and effective in raising awareness. VIA Rail Canada Cossette Creative: ANNE-CLAUDE CHÉNIER, Patrick Michaud, Gilles Legault, Jessica Fecteau, Steven Morie, Philippe Brassard, Alena Schwing Strategy: Hugo Martin-Bonneville, Jean-Claude M. Kikongi Account services: Nadja Décarie, Nicolas Girault, Noémie Niang Production: septième - Colette Dumay, Eric Lefebvre Media agency: Touché! #advertising #marketingtips #brandawareness #creativecampaign #minimalistdesign #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect #strategicmessaging #publicengagement #newtrains #viarail #cossette #campaignanalysis #marketingstrategy
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Digital & Marketing Advisor I Brand doctor | Founder/Chief Thinker: AI 3.60 Impact Solutions I 30+ years cross-sector experience l FMCG, Retail, Ecommerce, Hospitality, Healthcare, IT, B2B & more I I help brands grow
I'm noticing a trend for clients to ask for online submissions of agency proposals and their pitch presentations too. Since a lot of agencies are loath to share their pitch decks, this requirement to submit presentations online seems like a smart way for clients to get all the pitch decks and ideas in them. Not saying all clients use ideas for free, but it happens, doesn't it? Agency folks here, what's your view on this requirement to submit presentations online? And clients here, is this something you require agencies to do? How is it beneficial to you or to your process of selecting an agency? https://lnkd.in/gZ8tnHCq
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Great short read. If you’re someone who gives or wants to give more presentations then these are some useful insights
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Nice slides. So what?
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If you work in a technical and complex industry, and there’s no reason your neighbor, mate, or even potential client should care about it. Here's how to get an audience to remember or be engaged with a project, webinar, proposal, etc. https://lnkd.in/eevpR75X #urbanplanning #transportation #publicengagement
Nice slides. So what?
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