Media Marketing Compliance’s Post

Our webinar comes to APAC - where I first started out providing these services 20 years ago! Check it out.

There are two key themes in media that concern the Marketing Procurement community. Both relate to the ability of advertisers to analyse data and money inputs into the supply-chain. Lack of media transparency makes analytics difficult, costs more in loss of effectiveness, efficiency and hidden margins and leads to trust and issues. One is the lack of transparency in the programmatic market, exposed in the recent report from the Association of National Advertisers. The second is the insidious use of principal or inventory media, preventing advertisers from seeing where their advertising lands in relation to what it costs, precisely when they need exactly that information. In our forthcoming webinar (details below) we advise on how Marketing Procurement can address and solve both. #media #transparency

Winnipeg, it's time we rethink our approach to effective B2B marketing! Marketing should be a nonlinear multiplier of your sales, impacting future cashflow months in advance. But for lots of businesses, it isn't. For marketing to be a multiplier, we must focus our efforts on creating effective marketing. Join us February 29th IN PERSON for a fun after work event where you'll rub shoulders with other B2B leaders and hear current marketing best practices. Let's talk: 👉 Why chasing in-market buyers won't scale your business long-term. 👉 How to build effective advertising, based on empirical research, that drives long-term growth And 👉 Why growing a digital community could become your most valuable marketing asset 👉 How to grow an active community from scratch. It's going to be fun. See you there!

The Digital Summit Series in Kansas City is this week! I'll be headlining the show! (That just means going on in the last time slot) The two-day conference on Wednesday the 15th and Thursday the 16th. I'm really excited about this talk. If you're in Kansas City and in marketing, I would love to meet you there! If you haven't registered already, save some money with my discount code SPEAKER300. #DigitalSummit #DigitalMarketing #KCMarketing #MarketingConference

Are you struggling to plan marketing activities in a complex Partner Marketing environment? Need to grow and drive more revenue, but not sure where to focus your efforts? You’re not alone, and we’re here to help. We’ve built a Partner Maturity Score survey, a quick self-assessment designed for busy Partner Marketing leads to see where you could improve. In just a few minutes, you’ll get insights and recommendations for focus areas and resources. You can take part in the survey here: https://hubs.la/Q02GZ1vC0

Join us June 6, 2024 from 1:00PM ET to discuss The New Search Optimization Strategy sponsored by SOCi, Inc. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐇𝐞𝐫𝐞: https://lnkd.in/e4Cw-P2i What You'll Learn: 🔵 Craft Rich Profiles: Understand how to create online profiles that are not just visible but that resonate with your target audience. 🔵 Build Trust and Credibility: Learn the importance of accurate and comprehensive profiles equipped with reviews and interactive Q&A sections. 🔵 Manage Online Reputations: Gain insights on proactive engagement strategies with customer feedback to enhance your business credibility. At the end, you’ll walk away with practical strategies that will help you enrich your digital presence and stand out in a competitive market. Speakers: Keith Canseco - Director of National Marketing at Captain D's Damian Rollison - Director of Market Insights at SOCi, Inc. Slaton Smith - Account Executive at SOCi, Inc.

If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel Marketing... Check out our Partner Marketing Insights channel edition, where four industry-leading Channel Marketers share their top trends and predictions. Click here to learn from your peers: https://lnkd.in/eujHmFTE #b2binsights #channeltrends #channelpredictions

Go-to-market teams should not have to fly blind when it comes to sharing relevant content with prospects and customers. 🫣 In Adweek, our Chief Marketing Officer Paige O'Neill shares insights on how thoughtfully maintained Digital Sales Rooms supercharge personalization efforts and buyer engagement. 👇

"We all know dealership events are a great way to engage with new and loyal customers alike, but do you know how to make the most of them? 🎟️🤔 Check out our 7 digital marketing best practices to get the greatest ROI out of every event you host! ➡️ https://bit.ly/48RVDO1 #DealershipEvent #DealershipLife #AutomotiveEvents #EventPlanning #DealerAuthority"

1 week until the first South Coast Digital Marketing meetup of 2024! I'll be talking about the journey of exploration and discovery in today's SERP, and the SERP of tomorrow 📈 There's still time to sign up for your free spot 🎉 #hampshire #southcoast #digitalmarketing #SEE #searchengineoptimization