Media Marketing Compliance’s Post

Looking forward to this webinar next week! The link is below for all my #MarketingProcurement contacts.

Couldn't have said it better, the real issues seldom get discussed in our forums. Lack of financial transparency not only effects the huge investments in marketing, but also its operations, planning etc. is compromised. Join us if you would like to know more about the increasing share of inventory media and its impact on your marketing plans. #CMO #CFO #CXOs #mediaprocurement #mediabuying #events #webinars #mediaevents #india #mumbai

🌟 Maximize Your Cannes Lions Investment! 🚀 Hurray, the dust has settled after the intense Cannes Lions submission process. You've invested heavily in creating standout case films and presentation boards. But what happens to these assets now? Their usefulness shouldn't stop there! 📝 I've just shared a new blog post detailing how you can repurpose your Cannes Lions campaign assets to continue gaining value from them throughout the year. From leveraging them for case studies to entering them into upcoming award shows like the The Gerety Awards, The Drum Awards, Festival of Media's M&M Global Awards and more, there are numerous ways to extend their lifespan and effectiveness. 🏆 Plus, a resource that can’t be missed: Our Ultimate, Always Up-to-Date Marketing, Media, and Advertising Awards Show Directory. This comprehensive guide is your gateway to over 40 relevant award shows and preparing your entries to maximize their potential. 🔗 Read the full blog here https://lnkd.in/dFxgk8pz and discover how to keep your campaign assets working hard for you! 💬 Interested in the Awards Show Directory? DM us "Access" for a special introductory offer! Let's ensure your creative work continues to receive the accolades it deserves. #CannesLions #Marketing #Advertising #AwardShows #CreativeIndustry

The latest IPA (Institute of Practitioners in Advertising) Bellwether report for Q4 2023 shows the highest marketing budget growth since 2014. Even in the face of a difficult economic environment, the results show that businesses understand that sustaining activity throughout tougher times safeguards the long term wellbeing of their brands. Improved measurement will also undoubtedly be contributing to the justification of spends. With the industry outlook for the remainder of the year looking positive, we are particularly interested in how the specific spends per category will alter as the economic situation evolves, with this report showing stronger growth for online and video than some other media categories. 

In the marketing bubble on LinkedIn, Cannes is making all the headlines as +15k leading marketers and their agency partners head to Southern France next week for the Cannes Lions Awards 🏆. But I want to pause and reflect on one of last year’s winners— Mastercard. It’s a great learning case that the best way to spend marketing dollars is not necessarily about investing in high-reach campaigns about “doing good.” Instead, it’s about solving systemic ecosystem challenges in a way that fuels your business model. Mastercard partnered with government bodies and the private sector to help refugees affected by the Russia-Ukraine war. They created a platform to help people navigate ‘where to settle’ (e.g., leveraging data from the Statistical Office.) By putting people at the heart of their strategy, Mastercard showed us that when a brand has a strong purpose, it can create change in ways unimaginable. Looking forward to attending Cannes this year together with some of our clients. Who else will be there? #canneslions #canneslions2024 #marketingformutualvalue #marketing

Enjoyed the DEI discussion at the Marketing Society brunch and the 3 big themes: 1. You must ‘show up’ before you ‘show off’, 2. You need to be bold and stay bold, 3. There is rightly a big expectation on CMO’s to jointly lead on this.

Bartering with York Media Solutions means exchanging goods or services without using cash. York Media Solutions offers media services like advertising, marketing, and branding, which can be traded for other valuable goods or services. Here are some examples of bartering with York Media Solutions: 1. Advertising space for products or services 2. Media coverage for event tickets or sponsorships 3. Branding services for software or technology solutions 4. Marketing campaigns for hospitality or travel packages 5. Digital media for merchandise or products By bartering with York Media Solutions, businesses can: 1. Reduce cash outlays 2. Optimize resources 3. Gain exposure through media services 4. Acquire needed goods or services 5. Build mutually beneficial partnerships York Media Solutions can facilitate bartering arrangements that benefit both parties, fostering creative and valuable exchanges. #fmcg #food #pharma #otc #brandmanager #trademanager York media solutions Nitin Vashist 9999878786

🦁 Curious to know the winners of the most prestigious #creativity festival? Here are all the case studies of the ad campaigns awarded the Grand Prix at Cannes Lions 2024: https://lnkd.in/d3ajPNR3 #CannesLions2024 #Creativity #Festival #Advertising

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

On Strategy Showcase's "Live from Dublin" episode is now available, with some of Ireland's top marketing talent discussing what's shaped the industry and how brands can unlock the best of it: 📜 From local talent to global partnerships, the heritage of Irish storytelling is a towering strength and has born many creative minds. 💪 They need to harness their courage, authenticity and confidence to be recognized for marketing and strategy on a global level. 💼 Marketing efforts overall must have a direct connection to the business's commercial structure and objectives. 👫 Partnership is key to unlock this success - and it takes time to build it successfully. Have trust in the relationship. Listen to the full episode now for more insights: https://lnkd.in/dtiZycbD #marketingstrategy #marketingeffectiveness #decisioning