Google and Yahoo are implementing new DMARC requirements for bulk senders, effective February 2024, to enhance email security and reduce spam. Senders must implement DMARC policies in their DNS, ensure messages pass DMARC Alignment, and adhere to other technical and content standards.
Key Points:
- Starting February 2024, senders of over 5,000 daily emails to Gmail or Yahoo must have a DMARC policy in place.
- Emails must pass DMARC Alignment via DKIM or SPF; DKIM is preferred for its reliability.
- Senders should maintain low spam rates, use one-click unsubscribe, and avoid spoofing Gmail or Yahoo addresses.
- Gradual enforcement by Yahoo and Google includes error codes for non-compliant emails, leading to the eventual rejection of such emails.
This might all sound complicated, but it’s nothing more than adding a TXT Record to your DNS. Now, if that sounds complicated, we can help. Read the full story on our website or comment below and we’ll be in touch to help get it sorted for you.
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