The McPherson Companies, Inc.’s Post

This mini-study is packed full of useful insights. It is a must-read.

Recognising the leading role that the team Trader Joe's play in driving customer focused innovation, it's always enlightening to see the results and finalists of their annual customer choice winners. A couple of products that really stand out from the short list include the range of frozen pastries (especially as breakfast remains an important growth category) Butter Squash Mac n cheese bringing a different depth to a classic dish and innovating in the tortilla category delivering a rolled chip. Some actionable insights to support #privatelabel growth for retailers or #contractmanufacturer looking at customer driven growth strategies across #foodanddrink #groceryretail #grocery #foodinnovation #productdevelopment #growthstrategy #retail #privatelabel #ownbrand #innovationculture #customerexperience https://lnkd.in/eeDuM-mJ

As we approach the month and year-end, our focus as a Sales Team remains unwavering – ensuring excellence in the delivery of food and services. With dedication and precision, we are committed to staying sharp, meeting and exceeding expectations. Here's to a successful year-end and a promising start to the new year! #Swiggy #salesmanager #SalesExcellence #YearEndReflections #NewBeginnings"

Check out how the top quick-service chains in America compared in terms of 2022 AUV.

Our annual deep dive into the #DtC beer market is here. Crack open a cold one and gain insight into: 🍻 Customer preferences and intent ️⚖️ The regulatory state of DtC shipping 🤝 Brewers Association perspective Download your complimentary copy here: DtCBeerReport.com

SALES TIP: Years ago, (the late) Brian Tully, who ran Tully Meats' door-to-door retail operations, shared this advice with me: "You can sell three ways: EASY (do the minimum homework and work on the job); HARD (effort, effort, effort your way through each day); and SMART (learn your craft well and use only what makes the sale with each prospect you face). In sales, the choice is yours! #sales #salestips #salestip #selleasy #sellhard #sellsmart #successformula #winningformula #listenmoresellmore #sellingknowhow

Controversial opinion: If your president has to publish an open letter defending pricing at your company, the damage has already been done. And fwiw, McDonald's President Joe Erlinger's defense is rational and well thought-out; but once your customers' perception has been changed, it is an uphill battle to bring them back! Getting your pricing right is absolutely critical for maintaining your brand reputation. Trust can erode quickly when your customers feel that your prices aren't justified. Proper pricing strategies can enhance customer loyalty and ensure long-term profitability. Zilliant can help you to manage your entire Pricing Lifecycle and drive sustainable growth! #Pricing #PricingStrategy https://lnkd.in/gMgnKb-f

Happy to have contributed to this year's Sovos ShipCompliant Direct-to-Consumer Beer Shipping Report! This insightful piece breaks down the need for direct-to-consumer shipping of beer, allowing better choice and selection for consumers while giving brewers an opportunity to create and strengthen relationships with their customers. "The direct-to-consumer craft beer story is one of opportunity. It offers the best of all worlds to all participants, whether they be consumers craving more choice than they’re currently offered in their local market, or a brewer trying to reach and create meaningful relationships with those consumers, a wholesaler seeking market-tested products to carry in specific regions, or a retailer interested in new but familiar products for their shop [...]" "The fact is, with more than 9,500 craft brewers in the United States and more consolidation of the wholesale and retail tiers, craft beer must expand to other market access opportunities like DtC. There simply is not room on wholesaler trucks—or on retailer shelves—for all the offerings available. This is true even in local regions, but more so when you consider the craft producers who have a small and loyal following, but no ability to expand enough to utilize a wholesaler’s services. For these brewers, legal DtC shipping would be a godsend, a new way to create and maintain relationships with customers, in much the same way that DtC wine created opportunity for small wineries decades ago."

Food Manufacturers, would you like to reduce the time your Customer Service team spends on mundane tasks? Instead of days wasted processing and managing orders, Mezze enables your team to prioritise more valuable tasks, massively improving the service you provide your customers. Perfectly summed up by long-time Mezze partner, Samworth Brothers: "Thanks to Mezze, we went from zero to 1000 delivery points in just a few weeks with one customer service agent." #FoodManufacturing #FoodSoftware #CustomerExcellence