Two Days of Awesomeness! 🔥🏎️
I recently had the incredible opportunity to be a part of the Formula E Rome E-Prix, and I must say, it was an electrifying experience both on and off the track! 🏁 Despite the challenging heat wave that had Rome sweltering at 40°C, the enthusiasm and passion of everyone attending the event were truly extraordinary.
Working behind the scenes always provides me with invaluable learnings, fresh perspectives, and a burst of creative ideas. Talking to numerous fans at the Allianz Fan Village, I couldn't help but notice the sheer contentment in their voices as they soaked in the event extraordinaire.
There's something magical about witnessing the behind-the-scenes efforts that go into making such an event a grand success. The teamwork, dedication, attention to detail and the collective effort that brings Formula E to life is incredible.
One brand activation from Allianz that truly stood out and I believe no one will talk about was the Allianz Hydration Station, although the concept sounds simple its execution to keep fans hydrated throughout the day was brilliant. I will be writing a dedicated article, or perhaps even creating a video, to share my thoughts on this clever activation strategy. So, stay tuned for some exciting content next week! 🎬
As a passionate sports marketing professional, I try to step outside my comfort zone and get involved in events of such scale as it brings about a wealth of experiences that enrich my perspectives and add new dimensions to my skillset.
I want to express my gratitude to the entire Formula E team for making this event unforgettable, and shoutout to Emma Peat, and the remarkable team she leads and all the wonderful people I met over days at Rome E-Prix.
#formulae #romeeprix #behindthescenes #eventexperiences #allianzfanvillage #sportsmarketing #brandactivation #fanengagement #fanexperience #formula1
Global Head of Effectiveness & Retail McCann Worldgroup & McCann Effie Europe & UK Steering Committee Member
1moFabulous 👍👍👍💕💕💕👏👏👏🤞🤞🤞