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Good Night, Sleep Tight, Don't Let the Bedbugs Bite… What do fashion grifters and bedbugs have in common? They’re both apparently incredible at weaseling their way into places they weren’t invited at Paris Fashion Week The gleaming city of Paris is in the midst of a battle against bedbugs, with videos of the alleged pests crawling all over metro seats, rumors swirling of buyers fleeing their hotels after the insects were found, content creators posting videos of their bug bites, and reports of them surfacing at Charles de Gaulle airport sending the glitterati into a frenzy. Cue: “Don’t be ridiculous, Andrea, everybody wants this.” This being the hustle and bustle of fashion week and the pride of a spot at the most exclusive fashion shows in the world, but at what cost? Little tiny gremlins crawling betwixt your sheets in exchange for a second-row seat at Loewe? (TheCut.com) Please join Andrew Burnstine Ph.D on the Fashion Matters podcast, as he discuses the reemergence the Bedbug, and how they are effecting the Fashion industry in Paris, and abroad. Fashion Matters is now on the NetNewsNetwork.net every week, with new and informative topics covering the wide-wide world of fashion and retail. For information on this, or any other fashion/retail story, please contact: Drinfashion@gmail.com #voguebusiness #theguardian #wearelynn #scripps #nbcuniversal #cnn #cnbc #thenewyorktimes #thelisttv #newyorktimes #nypost #foxnews #npr #forbes #wsj #bocamag #sunsentinel #wpbf #newsy #amazon #discovery #warnerbros #brandstar #fashionindustry #instyle #newsnation #tiktok #palmbeachpost #miamiherald #applenews #wwd #yahoofinance #abcnews #goodmorningamerica #cbsthismorning #cbsradio

I recently watched Brandy Hellville & the Cult of Fast Fashion, a documentary on the controversial practices of Brandy Melville. The film provides a critical look at the company's culture, marketing strategies, and impact on its primarily teenage audience and staff. While the documentary raises serious concerns about alleged discriminatory practices and the psychological impact of the brand’s exclusivity, it also presents a fascinating case study on the resilience of business amidst social media outrage. My Key Takeaways: Discrepancy Between Online Sentiment and Market Behavior: Despite a significant social media backlash, where many former employees criticised the brand's practices and called for a boycott, Brandy Melville's revenue remained largely unaffected. Apart from a minor dip during the peak of the controversy, sales continued to thrive. This underscores a critical insight: what people express online does not always translate into real-world actions. Consumers might voice dissent or support for boycotts on social media, but their purchasing behavior often remains unchanged. Furthermore, it's important to recognise that the loud voices on social media do not represent the totality of the customer base. Many consume a product without engaging with its social media channels, and there exists a broader world beyond online platforms where consumer decisions are made independently of social media discourse. The Transience of Social Media Storms: Social media crises are, by nature, short-lived. The documentary highlights how Brandy Melville weathered the storm by not engaging directly with the allegations. Instead, the company maintained its usual operations without issuing statements or apologies, a strategy that, controversially, did not seem to harm its market position in the long run. While this approach may not be suitable or ethical for all situations, it demonstrates that sometimes, a business can choose not to cave to social media pressure. Ethical Considerations and Corporate Responsibility: I do not condone the practices Brandy Melville allegedly committed. The documentary's revelations about toxic workplace culture and problematic marketing practices are deeply concerning and highlight the need for more ethical and inclusive practices in the fashion industry. This case serves as a reminder that corporate responsibility and ethical standards should not be compromised, regardless of market resilience. Conclusion: Brandy Hellville & the Cult of Fast Fashion offers a critical lens through which we can examine the complex relationship between social media activism and consumer behavior. It prompts us to reflect on the real impact of online outrage and the strategies businesses employ to navigate such crises. As professionals, understanding this dynamic can help us better manage our own brand's reputation and respond to social media challenges thoughtfully and effectively. https://lnkd.in/ejv--g8J

From highly anticipated runway debuts to exclusive after parties, Authentic’s brands made headlines at this year’s New York Fashion Week, one of the biggest semi-annual fashion stages in the world. Read more below. #AuthenticBrandsGroup

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