📣 Big product launch from the Writer team!! 📣 Leaders of global brands share almost a universal concern once they get excited about Writer and generative AI transformation: the genericism of their brand. The efficiency, the workflow acceleration, the creative possibilities you get with AI — all very exciting, but there's that nagging objection that their brand will revert to the mean, that something unique will be lost. From the early days of Writer, we'd been addressing brand voice — but it was NOTHING like what we can do now. While it’s possible to include writing style and brand instructions in a prompt, we found the resulting generations couldn't capture the NUANCED voice of a specific brand voice. It was squint-and--it-works, but we knew we could do better. What we've carefully done over the past year is create two specially trained NEW large language models: Voice extraction LLM: a model trained to synthesize text examples to build unique voice profiles Voice LLM: a model trained to generate text that matches the style of a specific voice profile The combination of these models creates an entirely unique and highly accurate voice capability for generative AI apps built on the Writer platform. Whether you're building a sales assistant for your GTM team or an RFP responder or a newsletter creation app, you'll now get the ability to easily apply voice profiles to your AI apps. You can create multiple voice profiles in every enterprise Writer instance — we've had customers do mulitple product lines, audience personas, even their CEOs and key executives. Can't wait for you ALL to try it out! The voice feature is live in all Writer accounts today.
Wow, new trained LLMs sounds really exciting! What datasets were they trained on?
Nick Gaudio I’d be super curious if your tone can be replicated by AI models. In my case, no matter how much I try I don’t manage to replicate it 🤔
I've been loving the velocity at Writer. It's exciting to work with a team that's shipping new capabilities so fast!
Incredible innovation! This is exactly what global brands have been waiting for. 👏🔥
So very cool! Appreciate the ways you're investing and innovating.
Love this! Any plans to roll this out to the Team tier?
Wow this is game changer
This is super cool. Very excited to play around with it.
Game changerrrr
CEO of Writer.com | Enterprise generative AI | Hiring in ML, eng, design, mktg, sales + CS
3moMore about the launch here: http://bit.ly/3x6bWtc