Common trait among the very best founders? They are constantly talking to customers. I met Manny, the CEO of Outreach, for the first time just a few months before they raised their seed round. They were trying to solve a problem that some very well-funded companies were already attacking. InsideSales, Clearslide, ToutApp, Yesware, and SalesLoft had raised over $200m combined before Outreach got a small seed round done. But that didn't matter. I sat down with Manny in Union Square (the San Francisco one) and we talked about his approach. It was clearly articulated and very close to my own thesis around where the market should go. I was a fish on the line. Then he reeled me in. He talked about how they were making anyone interested in the product first watch videos and then sign up for video interviews and screen-sharing sessions. He put up a wall! A barrier for people to use the product! They made people work for it! Which in turn, 1) validated the market's need for it and 2) made the product better. Then I heard how many conversations they were having and the companies/PoCs they were having them with. Whether it was Manny then, or Mark Kosoglow at Operator.ai, or Howard Lerman at Roam, or May Habib from Writer or many of the other founders we've invested in. One thing remains true - it's way harder to fail if you are constantly in sync with your customers.
Great counsel, talking to customers is critical to staying in top and innovating. I still think it’s interesting to see the competitors we had when we started 8 years ago are no longer in business.
Love this story! Manny's approach at Outreach is such an inspiration. By constantly talking to customers and making them work to use the product, he validated the market's need and improved the product. It’s a great reminder that staying in sync with customers can lead to success, even against bigger competitors. Thanks for sharing this insight! 🚀
100% agree. hearing first hand what your customers are saying and prospects his always a great use of time for founders.
As a founder myself, I've seen firsthand how vital customer conversations are. It's like having a compass in the wilderness of the market. Manny's approach with Outreach is a testament to that. It's not just about solving problems, but doing it in a way that resonates with your customers. That's where the real magic happens!
I only get nervous when I’m NOT talking to customers!
Max, it's fascinating how closely customer interaction correlates with startup success. How does Catalyst Software apply this approach in its operations?
Max Altschuler Making them work for it assigns a feeling of actual value. Very Interesting! What do you think a common trait among the very best investors is?
This is awesome stuff man. Great reminder!
Talking to customers = essential. Makes perfect sense!
Founders 👊 Roam Founder, Yext Founder, Confide Founder.
2wI've never had a bad day meeting with customers.