Matt Gill’s Post

Unlocking the potential of marketing strategies is within reach for leaders who harness audience motivations through A/B testing. Discovering the most effective creative assets not only amplifies engagement but also propels business growth in a dynamic and competitive environment. https://lnkd.in/ghx3SXBQ

Are you motivating your audience to take action? How do you know which creative assets compel your audience to act? Understanding how your audience interacts with your creative is crucial to generating leads, making sales, and keeping your readers coming back. But knowing which does better is not all about numbers. It’s an art and a science. It requires trial and error and lots of creative juice. https://hubs.la/Q02tCsFK0

Want ads that actually convert? Here's the secret sauce... Forget fancy jargon and empty promises. The key to ad copy that builds trust and skyrockets engagement lies in the power of your customers' words. Here's why customer testimonials and mirroring your target audience's language are absolute game-changers: → Social proof: We trust what others like us say. → Relatability: When ads speak our language, they click instantly. → Authenticity: In a world of skepticism, real voices cut through the noise. → Emotional connection: Testimonials tell the story your product makes possible. If you are still not using it, then think again. Authenticity is the currency. 

Your audience doesn't care about you. Not at first. They care about solving their problems, finding quick wins, and avoiding unnecessary hassles. How can you make them care about you? Know them deeply. Understand their pain points at an intimate level. What questions are they asking? What keeps them up at night? Study them. Listen to them intently. Become the solution they're desperately seeking. Creating content that hits the mark isn’t about guesswork. It’s not about throwing everything at a wall to see what sticks. 🤷🏻♀️ It’s about deep understanding. Think about it. Your audience is bombarded with information 24/7. They're smarter than ever. They have major BS detectors and they know when they're being marketed to. So, what will make them pause, listen, and engage? Seeing themselves in your content and your narrative. You have to start speaking their language. When they see you talking about their challenges and experiences in your content, they see a potential partner. They see value. The formula is straightforward: Identify who you want to serve Obsess over their needs and challenges Develop content that speaks to those challenges Get the content in front of them And this works for any industry. Whether you’re in B2B or B2C the same rule applies. Tune into your audience’s frequency. Know them to move them.

🚫 Sometimes, due to a lack of understanding of many tools and approaches, not only does the quality of the marketer's work suffer, but also the recognition, activity, reach, and even the reputation of the company or brand they work with. What typical mistakes can a marketer make? ❌ Lack of a brand's own voice If a product does not have its own unique "self", more precisely, does not broadcast it, then why does it exist? Assigning a tone of voice to a brand is equivalent to defining its character, conveying its essence to the audience. The uniqueness of the brand distinguishes the product, making it interesting, and certainly noticeable! And that is what the audience will return to you for. ❌ Texts for a very broad audience Of course, influencing the masses is great, but often such a mistake leads to diluted content, loss of clear direction. Especially if the initial product was created for a specific demographic group and targets their attention specifically. Trying to disperse it to the majority can lead to losing the minority, which could potentially form a percentage of regular users. It is better to act gradually. ❌ No calls to action Most users are completely indifferent to special buttons and reactions. But if you openly ask them to vote "yes" or "no," respond to a survey, press an emoji, or send a reaction, users will still react. Not everyone will do this, but for some, the style and form of product presentation may just be memorable, and that is already a plus. Worse is not to ask for it and to show indifference to the audience. Again, it's about attention.

Two months ago, I thought that providing value was a misconception; Until I started using this framework ↓↓ (that you should try today): 📍For Who So That Before writing any piece, fill in the blanks here: This is [advice/tips/framework] FOR [your audience] SO THAT [the ultimate result/solution]. For example: This is actionable advice for founders building a personal brand so that they can write better content and build an audience. This way, you will see if your content truly provides value or not. ---------------------------- PS: Share the link of your latest posts in the comments with "for who so that" framework! (I'll drop a comment on all of them :)) PPS: If you're a founder struggling with building an email audience, DM me "email" today, and I'll provide a free email strategy!

Stop talking to your team and start talking to your audience. I’ve seen so many entrepreneurs and marketing directors fumble a campaign because their messaging is too focused on what their industry wants to see instead of what the customer needs to hear. From unclear pain points to buzz words that make no sense, it’s all too easy to miss the point in marketing. Here are three questions I always ask about messaging before a campaign goes live: 🎯 Who is my messaging for? Is it important to me as a marketer, or is it something that actually resonates with the customer? 🎯 Is my messaging clear? Can a potential lead understand what my client does quickly? Because they won’t stick around to figure it out. This is where buzzwords and industry jargon hurt more than they help. 🎯 Does it stand out? Your audience is constantly flooded with marketing campaigns. If my messaging doesn’t make them stop for just one second, it’s not worth putting out into the world. At the end of the day, you know your industry best, but your clients know their needs best. Great messaging should meet in the middle.  __ Follow me for more on converting customers through content writing. 

Which landing page is the best? Maybe you're asking yourself this question These pieces are amazing because they help to convert an audience fast. I have a favorite frame, but that is not the most important thing What you really need to do is understand TWO things: 1. Understand your client's USP. 2. Understand how that connects with his/her audience. Once you have answered those questions, THEN you're ready to start preparing copy. Your landing page obeys some psychological bias we buyers have: - We read from top to bottom, and from left to right. - Headlines and subheads attract attention. So, use them. - Video is important and engages audiences. The MOST IMPORTANT part is the first Widget. And this widget has a HIGHLY effective formula (and I've been insisting on this A LOT) Headline (Big and bold letters) Subhead (Fewer size, with underlined words) VSL (Video Sales Letter) CTA button (Better if it's a Call to Value) If you really nail your research and offer them what they want. There is a STRONG possibility you can convert with this session. The rest of the Landing Page is a mix between your process and Social Proof with CTAs. I hope this info helps you. If you want to have the exact FRAME, comment FRAME down below, and let's chat. Wish you a good day!

Ever felt like your great ideas just...vanish into thin air? 😶🌫️ I worked with a company who shared the same feeling. They had top-notch ideas, but when turned into content, the results were... meh. Here’s where things often go sideways: 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗸𝗲𝘆 ⮡  Sometimes keeping it simple is better. You want to keep your messaging simple and not lose your audience. 𝗙𝗶𝗻𝗱 𝗰𝗼𝗺𝗺𝗼𝗻 𝗴𝗿𝗼𝘂𝗻𝗱 ⮡  What's bothering your audience?? Delve deeper into that and address their real-world issues. 𝗜𝘁’𝘀 𝗮 𝗧𝘄𝗼-𝗪𝗮𝘆 𝗦𝘁𝗿𝗲𝗲𝘁 ⮡  Put out content, sure, but also chat, reply, engage. Make your corner feel like a cozy café chat. 𝗘𝗮𝘀𝘆 𝗼𝗻 𝘁𝗵𝗲 𝗘𝘆𝗲𝘀 ⮡  Add a splash of color, a neat graphic, or even a quirky gif and make your message pop. I’ve helped quite a few businesses turn this around, transforming ‘meh’ results into ‘wow’ conversations. Think your content could use a bit of that magic? 𝗥𝗲𝗮𝗰𝗵 𝗺𝗲 𝗶𝗻 𝗗𝗠𝘀 #marketing #b2bmarketing #socialmediamarketing

Attention, business owners! Are you struggling to capture your audience's attention with your product or service titles? Discover the power of clarity in communication with my latest blog article. Learn why your title MUST resonate with customers and how it can be the game-changer your business needs. Don't let confusion hold you back—read now and unlock the key to captivating your audience! #ClarityInMarketing #CustomerCentricTitles #MarketingStrategy