Matthew Vignieri’s Post

What are you doing this weekend? I know you are getting Skai Certified as it's #SkaiCertificationMonth! You can now take certification exams in Retail Media, Paid Search, Paid Social, App Marketing, or Amazon DSP. But wait, there's more... Anyone who gets certified or renews their certification will be entered into a raffle to win cool prizes 🎉 What are you waiting for? Enroll in "Skai 'University" here: https://okt.to/50fkHZ

#eBay is here! Are you ready to stand out among the billions of listings available daily across the eBay network? Want to be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale? To enable brands to drive stronger results, Skai is excited to announce our support of eBay Advertising's new General campaign strategy and Priority campaign strategy offerings for Promoted Listing ad types. Boost your product discoverability in the US, UK, and rest of Europe with our best-in-class capabilities: ➡️ Advanced Campaign Management ➡️ Advanced Planning and Optimization ➡️ Advanced Reporting and Analytics ➡️ Expert Services & 24/7 Support Find out more about how Skai's industry-leading advertising platform can ensure you meet your goals: https://okt.to/5tgIKJ

Here's something for your Wednesday read: As retail media investment surges, so does the pressure to deliver measurable outcomes. Marketers need the capabilities and features that only next-generation retail media platforms can provide. According to Criteo's recent webinar about "The Power of Product-First Retail Media Strategies," these are the essentials: ✔️ Advanced tools for campaign management, targeting & analytics ✔️ Automation to streamline processes ✔️ Seamless integration with your marketing tools ✔️ Extensive placement options to reach your target audience Does your current platform tick each box? Before you spend more, see what else you should demand from your technology partners!👇 https://okt.to/yposjQ Skai

I am thrilled to announce that Skai has won the 2024 AI Breakthrough Award for Best AI-Based Advertising Solution! Thank you Tech Breakthrough! The award highlights Skai's innovative AI Dayparting capability, which enables advertisers to get in front of their relevant audiences when they’re most likely to make a purchase, while minimizing effort and media waste. According to Tech Breakthrough's Steve Johansson, “The optimization provided by AI Dayparting is significantly improving the efficiency and effectiveness of campaigns for advertisers working with Skai." Congratulations to all my colleagues on this well-deserved recognition!

Walmart Deal Days kick off this week! Follow these 5️⃣ steps to ensure you are ready: 1️⃣ Optimize visibility 2️⃣ Leverage Walmart’s scale 3️⃣ Drive impulse purchases 4️⃣ Prepare your campaigns 5️⃣ Monitor and adapt Deep dive into each step, and see how Walmart Connect and Skai can help here 👇 https://okt.to/ryKm4d

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Who doesn't love winning an award?! I am thrilled to announce that Skai has won the 2024 AI Breakthrough Award for Best AI-Based Advertising Solution! Thank you Tech Breakthrough! The award highlights Skai's innovative AI Dayparting capability, which enables advertisers to get in front of their relevant audiences when they’re most likely to make a purchase, while minimizing effort and media waste. According to Tech Breakthrough's Steve Johansson, “The optimization provided by AI Dayparting is significantly improving the efficiency and effectiveness of campaigns for advertisers working with Skai." Congratulations to all my colleagues on this well-deserved recognition!

Here's your Thursday read from skai and something I thought it would be great to share as more and more retailers are building ad platforms. Here's the question; how should brands decide which retail media networks to work with? Nich Weinheimer, Skai's EVP of Strategy, has three key factors to consider : 👥 1. Align Goals & Audience: Match RMN with your goals & target buyers. Think beyond purchase locations! 🎯 2. Target Smartly: Use RMN data to target by demographics & purchase history. Understand each network's options. 📏 3. Metrics Matter: Ensure the network measures success aligned with your goals (e.g., customer lifetime value). Learn about the other key factors in this Street Fight article: https://okt.to/E6xlva

Well the dates have been announced and #PrimeDay is coming July 16 & 17! So let's start today's post with a tip! Amazon Marketing Cloud (AMC) can be your secret weapon to dominate Prime Day across the ENTIRE customer journey, not just conversions. Here's how: 🛒 Pre-Prime Day Buzz Build brand awareness with targeted display and CTV ads using AMC, which streamlines data to help you identify your ideal audience and reach them before the shopping frenzy begins. 👥 Nurture Early Interest AMC allows you to seamlessly retarget and nurture potential customers who show early interest in Prime Day deals. Personalized messaging through AMC keeps your brand top-of-mind and helps convert lookers into loyal buyers. 💡 Prime Day Search Domination: Don't get lost in the Prime Day rush! AMC integrates with Amazon DSP for data-driven campaign management. Ensure maximum visibility for your products during peak shopping hours and outshine the competition. 🌟 Get more last-minute tips in our #PrimeDay2024 hub: https://okt.to/fDYRGL