Continuing our conversation on how to be an effective customer of intelligence, here are some additional ways to make sure you're getting the most out of your analysts and their work. Today we'll focus on the following:
1.) Do kick the tires. It's okay to have questions about the accuracy of the intelligence reports you receive, particularly if big decisions are going to be made based on them. Ask your analysts about the sources they used, their confidence in those sources, and what their peers at other organizations are seeing. Ask if there are alternative scenarios which could explain the data, and how likely those scenarios are. A good analyst will know that you're being a good customer, rather than a knee-jerk contrarian. But also:
2.) Be aware of your own biases. We all have our own biases based on our religious, political, ethnonational, or cultural affiliations - it's part of being human. (https://lnkd.in/dfCkw2fJ) But you also need to be mindful of those biases when you're consuming intelligence. Are you skeptical about climate change? Dismissive of the pro-life movement? Wary of China? Then work extra hard to keep an open mind, and don't simply dismiss analysis which goes against your grain. On a related note:
3.) Don't judge a book by its cover. I know far too many brilliant female analysts who have been confronted with the question, "How old are you? How much do you know?" when briefing senior audiences - the implicit assumption being that they can't possibly be an expert on the issue at hand. (https://lnkd.in/dk7dds73) In my own career, I've dealt with customers in Asia (ironically, mostly Western expats) who assume that any American working in security must be an alarmist cowboy. Get to know your analysts and learn their strengths and weaknesses over time - but don't just assume you can know their competence by the way they look or sound.
We'll get into other ways to get the most out of your intelligence analysts tomorrow, looking at topics like accepting uncertainty and sharing your own expertise. In the meantime, please do feel free to share your own tips on how to be an effective intel customer!