Matt Adams’ Post

Not often I comment on products and advertising but this one really resonated with me…. 📖📽️ When telling people about ‘selling’ their business to investors we always talk about the importance of storytelling. ⚖️ how important it is when pitching to balance the commercial opportunity and communicate your values as a company and leadership team. 🎓 This advert is a masterclass. 🛻The focus is not on selling the product but on the brand and memories associated with the products. While skillfully raising the awareness of the many facets of #alzheimersdisease and #dementiacare 👏 A nuanced performance on the shades between presence and absence. Well done the creative teams at Commonwealth/McCaan and Chevrolet. #dementia #storytelling #advertisingandmarketing #investment #creativeindustries https://lnkd.in/eB-KYuDu

EXCLUSIVE: Leaders of the world's top marketing communications holding companies Mark Read (WPP) Philippe Krakowsky (Interpublic Group (IPG) #JohnWren (Omnicom Media Group) #HiroshiIgarashi (dentsu) Jane Lin-Baden (Publicis Groupe) Yannick Bolloré (Havas) & Sir Martin Sorrell (S4 Capital Group) describe the role their Indian operations play and why the market is increasingly critical to success. #Advertising #India #WPP #IPG #Omnicom #Dentsu #Publicis #Havas #S4Capital Campaign India

Brands that not only understand their audience, but also act in a way to make their life better. That is true Empathy. Here is a powerful example of empathy in action! By understanding the mobility challenges faced by job seekers in isolated communities, Renault provides a tangible solution that empowers individuals and strengthens communities. This goes beyond traditional ESG efforts, demonstrating a deep understanding of the real needs of the brand’s target audience. #ESG #BrandPurpose #Targeting #Marketing

Exciting to see a big comeback initiative from a major brand like Bud Light. Could it be a “back to basics”? More than just a return to the Super Bowl? Can it be a the start of a turnaround to recover leadership lost to Modelo Especial? The advertising idea "Easy to Drink, Easy to Enjoy" sounds simple and compelling. Good advertising is about the benefit consumers pay for. It is not necessary to complicate it with “stances” “purpose” and other stuff that only we marketers read about. Keep. It. Simple. It works. As a marketer passionate about building brand growth, I am excited to see the how this initiative plays out What do you think? #marketing #branding #management #mentoring

The tradition continues✨  2017 “e4m Influencer of the year” CVL Srinivas, Country Manager, WPP India reading the citation for the 2022 Winner Prasanth Kumar, CEO of South Asia of GroupM. Do watch 💫  Annurag Batra | Nawal Ahuja | Naziya Alvi Rahman | GroupM | ABP Network | FASHION ENTREPRENEUR FUND #e4mInfluenceroftheyear #e4mconclave #leadership #businesssuccess #digitalagency #awards #globalawards #influenceroftheyear #media #marketing #advertising

A well-chosen sponsorship can elevate brand awareness and strengthen brand equity through the positive associations of a celebrity endorsement. But what unfolds when the public figure's image takes a hit?   After sharing his thoughts with Strategy Online earlier this month, we asked Managing Partner, Matt Kelly to draw on his experiences from over 20 years in marketing leadership roles to dive deeper into the upsides and risks of athlete and celebrity brand deals.   Find out more about what Matt has to say by watching the video below. #BrandAwareness #BrandEndorsement

It's all about emtions and connecting with your audience. The Top Brands like Apple, Nike, Disney, Volkswagen understand this very well. However, building a brand on social is very different. You cannot threat social media like a tv-commercial. It's not just about sending your message, it's about interaction and building relationships

Shiv Naresh Sports partners with Maverick Global for digital marketing and communication Link in the comments Omm Dev Sharma shiv prakash singh SHIV NARESH SPORTS PVT. LTD. - India Maverick Global #mediabrief #ShivNareshSports #MaverickGlobal #partners #digitalmarketing #communication #digital #marketing #media

Football season is back and where there's field goals, there's brand goals. Here are 3 recent marketing strategies aiming to get all the points from football fans: https://buff.ly/3rZPJuP #nfl #campaigns #marketingnews #footballnews

Brand strategy - it's a marathon not a sprint. Yet sports brands today don't seem prepared to go the distance. LOVE Chairman, Trevor Cairns, shared some thoughts with Campaign on the lack of standout creative in the sports category today... #brandstrategy #sportsbiz #sportsmarketing