Matt Wilson’s Post

True Partners is the base of Success!

🇲🇦 Morocco, Spain and Portugal to co-host 2030 FIFA World Cup 🏆 Argentina, Uruguay and Paraguay will host the opening three games to mark the centenary of the first World Cup with Spain, Portugal and Morocco hosting the remaining games. After the devastating earthquake that killed nearly 3,000 people and an economy, which was already under increasing pressure due to a severe drought and high inflation rates, this comes as welcome news for the country. A successful bid did not come overnight for the country who have invested heavily in football since 2006. 💸When they tried to bid for the 2026 World Cup, they set aside $3 billion to build nine stadiums, refurbish five others and build or renovate 130 training grounds. That was part of $12.6 billion in public investment that also included hospital services being upgraded in 20 cities and transport networks. The North African country contributed six stadiums to the bid, located in Casablanca, Rabat, Tangier, Marrakech, Agadir and Fez 🏟️ A serious football nation

Earlier this year, Qatar's Ministry of Culture announced significantly reduced licence fees, underscoring its consistent commitment to the thriving cultural, media and creative industries. Qatar, already known internationally for hosting high-profile events like the FIFA World Cup 2022, and recently, the AFC Asian Cup, continues to work vehemently to maintain and develop its reputation as a preferred travel and tourism location. The dramatic cutback in culture and media sector licensing fees indicates Qatar’s enthusiastic welcome towards investment and entrepreneurship within this arena. Provision of smoother access to licenses for culture and media-related businesses aligns perfectly with National Vision 2030 of Qatar. The vision emphasises fostering non-oil-driven business activities and pursuit of broader economic growth within the country. Simply put, this step taken by the Ministry of Culture is an investment in the talents, creativity, and enterprise of the people—both in Qatar and beyond. Read more by Paulina Zalewska-Dzieciuchowicz of PRO Partner Group here: https://bit.ly/3Uz2V4f #SovereignMENA #Qatar2030 #Qatar #NonOilBusiness #UAE #EconomicGrowth

🚀⚽️ 🇦🇪🔥 Change is the only constant, and UAE's football scene is no exception. Since 2021, a whirlwind of transformation has taken over the pitches and stadiums across the Emirates. Introducing the emerging league that has caught everyone's attention. Not just any league - this is a game-changer. 🌟 Why, you ask? ✨ World's Most Inclusive League ✨ While most leagues have restrictions, ours breaks the norms. With the unprecedented allowance for 22 foreign football players, the dynamics are more diverse and electrifying than ever! Don't just take our word for it - Our esteemed Technical Director, @Ali El Jishi, fondly hails it as the “World’s Best Developmental League”. 🌍⚽️ 🔗 A Golden Opportunity for Football Players 🔗 If the football pitch is where your heart is, this is your call to action! Reach out directly to our Technical Director, Ali El Jishi. Drop him an InMail and be part of this unparalleled journey in football's evolution. #UAEFootballRevolution #GameChanger #FootballOpportunity #UAEFA

Exploring the Transformative Power of Sport: A Decade of Change in Saudi Arabia. From historic restrictions to a sporting revolution, my recent journey through Saudi Arabia reflects the incredible impact of sports on a nation's evolution. Check out my article for some thoughts on the intersection of autocratic rule, sporting mega-events, and societal progress. #SportsDiplomacy #SaudiArabia #SportsEvolution

🔔 Join us for the Saudi Arabia World Cup & Expo Projects 2024 Live Webinar on 11th December at 2:00 PM GST Register Now: https://lnkd.in/dVgqnpmf Webinar Agenda: 1. Latest update on the Saudi 2034 FIFA World Cup projects program and the 2030 World Expo masterplan 2. Summary of the stadiums and training facilities to be built or expanded 3. Analysis of supporting infrastructure and associated transport infrastructure requirements 4. Details of the Expo masterplan and anticipated construction and infrastructure requirements 5. Impact of the two events on the projects ecosystem and their impact on best practices on the construction sector 6. Impact of the events on an already overheated market 7. Highlights of key contracts to be tendered and awarded over the next 12-24 months 8. Assessment of other sporting events, namely the 2029 Asian Winter Games and the 2027 Asian AFC Asian Cup 9. Lessons learnt from the FIFA 2022 World Cup in Qatar 10. Key drivers and challenges going forward 11. Q&A session Don't miss this opportunity to gain valuable insights into the World Cup & Expo projects that are set to transform the Saudi Arabian landscape. Register Now: https://lnkd.in/dVgqnpmf #MEED #Webinar #WorldCup #SaudiArabia #ExpoProjects

The Middle East sports market is booming, with significant growth in hosting major sporting events in the region, most notably the 2022 Qatar FIFA World Cup, and an increased focus on leveraging the power of sport to drive societal change. There are multiple regular fixtures on the sporting calendar in the region such as Formula 1 (F1), which in 2023, will see four races in Bahrain, Saudi Arabia, Qatar and Abu Dhabi - and now Qatar Airways as the rightsholder of the Qatar Airways Cup Rugby Cup expanding their presence in worldwide sporting codes. #SAvsNZ #sponsorships #sportsmarketing #sportssponsorship #brandmanagement

Hosting International events in Saudi apart from ( Spanish Super Cup , Turkish Super Cup, Italian Super Cup , Dakar Rally )   2023 FIFA World Cup for clubs 2024 Formula 1 2024 Show Jumping World Cup 2025 Asian Indoor Games 2026 Asian Challenge Cup 2027 Asian Nations Football Cup 2029 Winter Olympics 2030 Expo 2034 FIFA World Cup – waiting official announcement.   In addition to these international events, the ongoing mega-projects like NEOM, Red Sea, South region, Qiddah and national housing , will result in significant development in the Kingdom’s economy and will boost the demand for transportation, accommodation and entertainment services , and investing in infrastructure projects to build new stadiums, upgrading and expanding airports, roads, hospitality facilities & Logistics facilities.   Great opportunities ahead...

🔍 Understanding someone's process is key! 🤝 Delving into the Dubai Sports Council preferences helps us know the perfect time and content to share. Tailoring announcements for consideration and publication becomes an art when we appreciate the intricacies of our partnering organisations' workflow. 📄📬 #Strategy #MENASports #DubaiSports

I'm currently consulting on a monumental project in KSA, closely tied to Crown Prince Mohammed bin Salman's ambitious bid to host the 2034 World Cup. This endeavor, far surpassing the Kingdom's billion-dollar investment in the PGA Tour, aims to transform Saudi Arabia into a global sports powerhouse. The scale of this undertaking is staggering, especially considering the $225 billion Qatar spent for the 2022 World Cup. The journey to this point has been intriguing. FIFA's decision to expedite the bidding process for the 2034 Cup raised eyebrows, especially as it moved up the host announcement to next year, a significant deviation from the original plan. Within moments of this news, MBS declared Saudi Arabia's readiness to invest whatever it takes in this venture. This bold move saw Australia, a potential competitor, step back from the financial race. However, winning the bid is just the beginning for MBS and Saudi Arabia. The Kingdom must now brace for a challenging journey ahead, balancing its aspirations with the scrutiny it faces over human rights concerns. Critics and organizations like Human Rights Watch are vocal about the deteriorating human rights situation under MBS's rule, highlighting issues such as mass executions and the treatment of migrant workers. The situation is complex and layered. As we move forward with this project, we're not just focusing on the immense infrastructure required but also on the critical need for a comprehensive PR strategy. This strategy must address global concerns and present Saudi Arabia's vision in a manner that resonates positively worldwide. The Kingdom has 11 years to prepare, not only for the World Cup but also to respond to and engage with the critical voices shaping its international image. As a consultant, my role involves navigating these multifaceted challenges, balancing ambitious development with global perception. The road to 2034 is long, and the eyes of the world are watching. How Saudi Arabia responds and evolves in this period will be crucial, not just for the success of the World Cup, but for its standing on the global stage. #WorldCup2034 #SaudiVision #GlobalSports #PublicRelations #HumanRights 🌍⚽🏆🇸🇦