Mary Keough’s Post

The Power of a Smile: Emotional Reciprocity in Sales (Psychology of Selling) We all know the power of a smile! But did you know it can also boost your sales? Emotional Reciprocity is the key. When we experience positive emotions from someone, we naturally feel inclined to reciprocate. How to Leverage Emotional Reciprocity to Win Customers: 1. Actively Listen and Show Empathy: Pay attention to your customer's concerns and acknowledge their feelings. This builds trust and positive connection. 2. Offer Genuine Compliments: Find something authentic to compliment about the customer or their business to create a positive interaction. 3. Maintain a Positive and Enthusiastic Demeanor: Your energy is contagious! A positive attitude fosters a positive buying experience. Bonus Tip: Use the customer's name throughout the conversation. It personalizes the interaction and creates a more positive connection. By understanding Emotional Reciprocity and implementing these strategies, you can build stronger customer relationships and ultimately close more deals. What are your thoughts on the power of positive emotions in sales? Share your experiences in the comments below! Hello, I am a digital marketer with 12+ years of experience selling online, and I love psychological concepts and how these can be used to Get More Conversions Online. Follow me Hans Vivek for daily psychology-powered conversion tips! And get in touch if you need more sales for your business. #emotionalreciprocity #positiveselling #salestechniques #conversionoptimization #psycheofmarketing #ecommerce #growthhacking #marketing #psychology

Only 3% of people are ready to buy from you right now. So it's time to rethink your approach. This is why I love ABM. Imagine you're a car dealer with 100 people at your shop. You've got 2 choices. Option 1: you go for the hard sell and only talk about the car's amazing features. → You’ll only interest the 3 of them in buying mode. Option 2: you give them value by tackling their pain points (e.g. how to prepare your car for the winter). With this approach you still: - hold the interest of those ready to buy - and you prime the people who aren't but will be in a few months Now you're seen as an expert by all of the 100 people. ABM is about building trust. It's about delivering value that resonates with a wider audience than those ready to buy. Game-changer for high-ticket B2B services. Repost if you found this helpful ♻️ P.S. I have a free ABM starter guide linked on my profile. It's not gated content, no sign-up form. 100% available.

Indeed, persuading people to make a purchase is a process that takes time and strategy. One of the most effective and straightforward methods to guide people through this journey is by using a sales funnel. At the top of the funnel, you find individuals who aren't even aware of your product or service. Your goal here is to help them recognize that they have a problem or need that your offering can address. Moving down the funnel, you reach the middle, where you have people who are aware of your product or service and are interested. They're considering your brand but may not be ready to make a purchase just yet. Here, it's crucial to provide them with compelling reasons to choose your solution, gradually moving them towards the bottom of the funnel, where they convert into customers. However, your role doesn't end when they make a purchase. To build lasting customer relationships and foster loyalty, it's essential to keep them engaged. This means consistently delivering valuable, relevant, and meaningful content that adds value to their experience. By effectively managing this funnel and maintaining post-purchase engagement, you can not only convert prospects into customers but also turn them into brand advocates who can help promote your business to others. #brandstrategy #branding #sales #brandwithgodswill

Looking to boost your sales? Here are 15 psychological triggers that can help drive purchases: Scarcity: Highlight limited quantities or availability. Urgency: Use time-sensitive offers to encourage quick decisions. Social Proof: Showcase testimonials and reviews from satisfied customers. Authority: Position yourself as an expert in your field. Reciprocity: Offer something valuable upfront to encourage reciprocation. FOMO (Fear of Missing Out): Highlight what customers stand to lose. Storytelling: Use narratives to create emotional connections. Emotional Triggers: Appeal to emotions like happiness, fear, or nostalgia. Liking: Build rapport and likability with your audience. Consistency: Encourage small commitments that lead to larger purchases. Anchoring: Present a higher-priced option first to make others seem more affordable. Scarcity of Time: Offer limited-time discounts or promotions. Ease of Decision-Making: Simplify choices for customers. Value Proposition: Clearly communicate unique benefits. Visual Appeal: Use high-quality images and design. Implementing these triggers can help create compelling marketing campaigns that drive customer engagement and boost sales. #SalesTips #MarketingStrategy #PsychologicalTriggers

Stop Selling Products, Start Selling Emotions: A Practical Guide to Emotional Selling Success. People buy with their hearts, not just their heads. That's the core principle of emotional selling, a strategy that taps into customers' desires, fears, and aspirations to drive sales. ❤️ Why it works:🤔 - Emotions trump logic: We make decisions based on emotions 80% of the time. Emotional selling connects with that core driver. - Builds trust and connection: When you understand your customers' emotions, you can create a deeper connection and build trust. - Memorable experiences: Emotionally charged interactions create lasting memories, increasing brand loyalty and repeat business. 👉 How to use it? 1- Know your audience: Understand their hopes, fears, and motivations. What drives them? What are their pain points? 2- Tap into emotional triggers: Use storytelling, testimonials, and visuals to evoke desired emotions like happiness, security, or belonging. 3- Focus on benefits, not features: Translate product features into emotional benefits. How will it make their life better? 4- Address objections emotionally: Acknowledge their concerns and show how your product/service alleviates them. 5- Be authentic: Don't manipulate. Genuinely connect with your audience and show them you care. Bonus tip: Use data to track the emotional impact of your messaging. A/B test different approaches and see what resonates most. What are your favorite emotional selling techniques? Let's discuss and help each other sell smarter, not harder! I hope this helps! Let me know if you have any other questions. #emotionalselling #salestips #marketing #psychology #business #growth

79% of consumers turn to video testimonials to learn about a business or product. Why? Because real stories from real customers build trust and authenticity. 🤝 Imagine hearing a satisfied customer share their journey and how your product made a difference in their life? It’s powerful and persuasive. Testimonials showcase genuine experiences, making potential customers feel confident and connected. Think about it—when customers see and hear someone just like them, talking about the benefits of your product, it creates an emotional connection. 🎯 This connection is what drives them to take action and make a purchase. Video testimonials are not just about sharing success stories; they’re about showing potential customers that your product works and delivers real value. #videomarketing #digitalmarketing #b2bsales #b2bmarketing #brandbuilding

Thinking about your Customer Value Proposition: is it a 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲 💰 that's unexplored for you? Rather than just a fancy... ... business term, your value proposition is the core of your competitive advantage.   Imagine walking into a supermarket.   You're surrounded by countless brands of the same product.   What makes you reach out for one over the other?   The answer lies in their unique value proposition. A value proposition is your promise of what your product or service will deliver specific benefits.   It's the reason why your customers should pick you from the crowd.   Without it, you're another faceless entity in a sea of businesses. A well-crafted value proposition is a central pillar of your competitive edge.   It can make your brand irresistible and unforgettable. It also makes your marketing more affordable because it gains traction quickly, giving you a superior ROI of which you can feel proud at team and board meetings. While essential to achieving all the success you deserve, crafting a value proposition that reflects you AND chimes with your audience takes skill and expertise.   It's exploring and defining that magic segment between what you offer and your audience's wants and needs.   It's understanding your customers and prospects' 𝗳𝗲𝗮𝗿𝘀 and 𝗱𝗿𝗲𝗮𝗺𝘀, and how you and your products or services relate to them.   Don't yet have a strong value proposition, but wisely realise you need one but understandably don't know where to start?   DM me, and let's have a chat.   #valueproposition #customervalueproposition #b2bmarketing

The Dichotomy Of Hustle The product proposal is for other people and companies to join your stories, to be part of your stories somehow. For sure it has to be highly relevant in a way that “why do they need to see it”, but not indoctrinating unilateral version of branding input and product intentions right away. It’s hard or close to impossible to do “Sales” and “Branding” at the same time. The optimisation of intentions to be morphed alongside designated communication touch-points could progress that sales conversion more thoughtfully in long-run, but then you have to put up with the fact that it’s not gonna be “effective” as a sales mechanism. Slide us a “Direct Message” (DM) to talk more about your sales tactic to approach your first meeting with clients, as our approach has always been “branding clarification” as the first entry point of conversation.

Make People an Offer so good they would feel stupid saying No!💵💲 Understand the difference between a Commoditized and a Differentiated Product: Commoditized= Price Driven Purchase Differentiated = Value Driven Purchase You aren't wrong if all the while you have been selling Logically, You would be more successful if you sold Psychologically . You must charge a price as high as you can without cracking a smile ( #DanKennedy) Why should you price your product higher? This would lead to 1️⃣ Increased Emotional investment 2️⃣ Increased Perceived value 3️⃣ Increased Conviction of your employees 4️⃣ Increased Profit margin Find Your niche if you want to multiply your the profit margins multi-fold for eg: -A general time management course is priced at 99$ -Time management for b2b outbound Sales can be priced at 199$ -Time management for a b2b outbound C-levels can easily priced at 499$ If you are a marketer, or in sales ! This book is for you. #sales #salesandmarketing #marketing #selling #strategy #advertising Alex Hormozi