Martin Hendricks’ Post

Marketing Monday: marketers can harness the opportunities presented by generative AI like ChatGPT by addressing obstacles, transforming their marketing strategies, empowering their visible experts, and focusing on differentiation. This will help marketers thrive in an era where quality, relevance, and human touch are more critical than ever. #marketingmonday #generativeai

You’ve got to feed the AI beast with the knowledge it needs.  That’s one of my biggest realizations when implementing AI for customer service. 👆 No LLM (large language model) will have the unique information that’s relevant for your business and your customers. Only your team can create that. Creating a culture of knowledge management is almost as important as the core AI technology itself. Here are 4 key lessons I’ve learned at @intercom: 1. AI is only as good as the information you feed it  What if I told you knowledge management can make or break your resolution rate? One of our customers, Zapiet, deployed our AI chatbot Fin. At first, it didn’t work as well as the support team hoped. They realized their knowledge base wasn't up to scratch. Instead of giving up, they gathered relevant knowledge and fine-tuned their content to better answer customer queries. Then, they deployed Fin again and quickly achieved a 40%+ resolution rate.    2. Write like a human, think like a machine  AI interprets knowledge differently than humans. Structure your help content in a way that humans can read and machines can understand. If you've created an FAQ document that a human can interpret and you've added simple yes/no answers, the machine won't interpret those answers in the same way that a human does. You've got to expand on what you mean when you say “yes” and what you mean when you say “no.” 3. Upcoming launch? Nourish AI with NEW knowledge  At Intercom, when we launch a new product, we want Fin to resolve 50% of the questions and issues that our customers have related to that product. That's a pretty ambitious goal, but to date, we've been able to achieve that for all of our major launches because we have a proven process for creating content that’s relevant for Fin. When you’re about to launch a new product or service, spend time creating content that will fuel AI to be as effective as possible. 4. Regularly water your content to help it thrive  Don't just develop content once and forget about it. To consistently make the most of your AI engine, audit your help content on a regular basis, keep it up to date, and make sure that it’s still being used by AI to resolve customer queries. The sky-high resolution rate and ROI (return of investment) will be worth it.  How is your customer service team creating a culture of knowledge management? What lessons have you learned? #customerservice #customersupport #AI #Intercom

Are you a realtor looking to stay ahead of the curve? Check Propy Title Agency's new handbook The Realtor’s Handbook to AI Tools: Part I #realestateAI #AIforRealtors #RealtorTech #RealEstateTech #Proptech

Here are 32 strategies on how to effectively use AI in A/B testing & CRO We doubled the number of tests we ran and increased the win rate by 15% with these strategies. The thing with AI is that it will not magically optimize your online shop. You still have to do the hard work, but AI can really elevate your capabilities! We use one simple formula for CRO: Success = more tests × more tests with effect And this is where AI comes into play. We use it to automate time-consuming tasks, allowing CRO managers and e-commerce managers to focus more on the important thing – coming up with high-potential ideas. We use LLMs to analyze data at scale and gain more insights faster. Think analyzing product reviews, Reddit forums, competitor reviews, surveys, and so on. Some weeks ago, I presented our internal tools and SOPs for the first time. The feedback was amazing, so I'm giving it all away for free! If you want full access, boost your testing velocity, and increase your win rate: 1. Like this post 2. Comment "Sharing is Caring" 3. Click the 3 dots in your comment and click copy (you will need this to verify) I know it's one extra step to copy your comment link, but you will get INSTANT access and won't have to wait a couple of days. 4. Click this link for instant access: https://lnkd.in/e5ceCqsU If you do not copy your link and verify, you will NOT get instant access. We check your name and comment to verify you actually commented. Why is that? I put hours into creating this free content and want to share it with as many people as possible. Without comments, the content doesn't get the reach it deserves, and you might miss out on my future whitepapers. That's just how the algorithm works. #ecommerce #cro #ai

In a recent webinar for the Equita Financial Network “Inspiring Insights” series, Charlie Van Derven of Social-Advisors, Suleman Din of Action! magazine, and I discussed the pros and cons of using ChatGPT and other generative AI tools for content creation for financial advisors. The webinar presented an in-depth look at the transformative potential of AI tools like ChatGPT in content creation for financial advisors. As a part of the panel, I focused on the balance between automation and human touch, stressing that while AI can help expedite content creation, it should not completely replace human creativity and intuition. Financial advisors can benefit if they learn the ropes and avoid ugly pitfalls. This article, written by me and published by AdvisorEngine / Action! magazine, provides additional thoughts and key take-aways: https://lnkd.in/gMP53WVU

As ever, fashionably late to the 2024 trends reports. AI this, AI that, take with bucketloads of salt etc etc. One mind, remains stuck in my head… “Tools like NLP-powered chatbots, visual search, and better recommendations will mean that in the future shoppers will be directed towards a smaller set of highly relevant products…” The technology is certainly there (or round the corner, and I wouldn’t say chatbots are particularly loved), but some predictions are starting to focus in on this increasingly shrinking vertical. The model consumer, always out to ‘discover new brands’, always defaulting to technology for ideas, quick to trust every recommendation. Humans are just not wired like this. Either you’re at one end of the spectrum focused on price, or the other end focused on brands you recognise. Some will buy the cheapest policy from a 50+ strong list of insurance providers served by an aggregator, some will peruse the list for someone they recognise (and potentially trust). Cost/value vs preference. With a tonne of data points, a machine will probably learn what type of consumer I am (an annoying one actually, void of impulsion, dedicated to getting the best deal, brand loyal – too old to be wearing Superdry). But note…a tonne of data points. A blind NLP-powered chatbot has no chance of determining otherwise. Likewise any brand putting all their marketing eggs in a AI-driven-retail-media-solution, hoping to catch that consumer “out to discover new brands”. I’d love to see more balanced posts about these shiny new high-growth channels. Without building any familiarity/awareness/preference in other spaces, “Marketing 101”, they won’t be nearly as effective as some are touting (unless you’re a goliath corporate FMCG, with decades of consumer trust, looking to ween yourself off Google and Meta…). AI is obviously inevitable, but we should be more measured about its mass adoption (beyond the LinkedIn echo chamber). Human behaviour hasn’t changed overnight to accommodate it. #marketing #retailmedia #SlowlyMigratingToMoreComfortableMandSJumpersAndTShirtsWhichFit

Business Owners Should Know About These 5 AI Tools

While we may be biased, the downsides to conversational AI are outweighed by the advantages. You see, while you may pay more upfront for an advanced solution like this – your investment will pay off in the long-term. Let's start with the drawbacks: Cons: - A real estate brokerage, either needs engineers to build a solution for them or outsource it. - They are more expensive than live chat and basic chatbots. - They need fine-tuning. Pros: - They are powerful engines that can handle all sorts of requests. LLMs models can be layered to create one powerful engine. - Their impact on your business is real, from saving you time by automating customer service, to generating revenue through lead conversion and nurturing. - Your AI assistant can have multiple skills. - They can be customized and tailored to your exact real estate needs. Speaking of your real estate needs here's a sample of what an AI assistant can do for you and your agents: A- Create a digital customer experience that your clients love. B- If you a full service brokerage -> your AI assistant can help you promote your core-services. C- Send your agents leads that are qualified beyond just contact information and buying preferences. D- Promote your agent's listing through ultra-personalized property alerts and nurturing campaigns. If you agree with the above list, than a digital AI-powered assistant could be the right tool for your brokerage!

The opportunities around the use of AI in support of advice are significant. 🚀 But while getting a handle on how this all works, it's important to be mindful and protective of personal data. 🔒 “As a word of warning, remember to never upload client details or personally identifiable information to any public AI system, like ChatGPT" 🚫 #advicesupport #techtools #efficiencyboost

Hey everyone! We’ve got some exciting news at Lixsa.ai. We’re bringing the power of AI to SMBs like never before. We wanted to help out the community and tackle the real struggles SMBs face. High costs when scaling, complex tech integrations, and a lack of tailored solutions. Here’s what we offer: - Real AI Tech: Not just another GPT wrapper. - Built by Experts: We know e-commerce inside out. - Affordable & Scalable: Grow without the big bills. - Easy to Use: No tech wizardry needed. - Custom Solutions: Fits your unique needs. - Proven Success: Join our growing community of happy customers! Ready to transform your business? Check out our story and solutions here 👇 👇 👇 #AI #SmallBusiness #Ecommerce #Innovation #LixsaAI #BusinessGrowth