Martin Hettich’s Post

Recently, I had the opportunity to embark on the Barbenheimer experience, and it immediately drew me into the fascinating world of these two movies and their distinctive marketing strategies. Both Oppenheimer and Barbie demonstrated a well-chosen marketing strategy, although they differed vastly. Nonetheless, both blockbuster films achieved unprecedented box office success for their respective directors. To-date, Barbie box office has earned more than $1 billion worldwide, with Oppenheimer following behind with $557 million. Their adeptness in aligning marketing approaches with the brand and product being promoted, along with their understanding of the significance of advertising, contributed to their triumphs. In marketing, one size does not fit all. Some brands and products possess inherent drawing power, while others require additional creativity and activations to amplify their appeal. The ultimate goal often lies in influencing the masses, particularly converting swing consumers in the market into valuable sales. This involves reaching beyond the die-hard fans who would inevitably find and support the film and the critics who may feel otherwise. Barbie, being a well-known brand, took charge of the product's advertising. Yet, it faced the challenge of positioning, as there has been a consistent flow of utter flops into theaters based on existing intellectual properties or characters- CATS, Morbius etc. The Barbie team had to make the movie compelling enough to pique curiosity and attract audiences to invest their time and money. Then there’s Oppenheimer, with the promise of a compelling watch by renowned director Christopher Nolan and a star-studded cast. It held immense potential. However, its main challenge lay in raising awareness, ensuring that audiences knew when and where they could experience this cinematic masterpiece. The key lesson lays beyond these films. In marketing, some brands and products possess inherent drawing power, while others require additional creativity and activations to amplify their appeal. Both approaches are equally valid, depending on a profound understanding of a brand's creative strengths and the discernment of when to step in or step back. In my opinion, the teams behind Barbie and Oppenheimer executed their marketing strategies to perfection. They navigated the delicate balance between enhancing the product's allure and allowing it to shine on its own merits, leading to resounding success. What's your take on this? Do you think both movies executed their marketing strategies well? #marketingandadvertising #business #marketing #film #barbie #oppenheimer #opinion #discussion #hollywood #movies

If it's not broken, don't fix it... CRASH IT! We’re lucky enough to work with numerous brands to showcase their marketing and creative prowess - and there’s plenty of it.  But every now and again, there's a standout piece of work that just captures people’s imagination and that deserves a big shout out.     And today, we want to give kudos to the talented creative and marketing team at Specsavers (client alert) for this week's absolute showstopper of a stunt! If you've been on Linkedin at all in the last few days, then you simply couldn't miss the applause for the Specsavers "Crashed Van". When there’s stunts every day and it’s hard to get traction, it was simply genius!    This activation encapsulates everything that is so intrinsic to the brand: humour, humility and a healthy dose of the unexpected. But at the heart of it was that signature "Should’ve gone to Specsavers" - a tag line so right and brilliant, that it just keeps on giving.   "Should've" allows Specsavers to play in a multitude of creative spaces and treatments, which is why every campaign evokes such a new and positive reaction. But no matter how the creative manifests itself, staying true to the crux of this age-old tag line means that every idea is unmistakably Specsavers with an important message at its heart.   If you haven’t seen it check it out here...

You can take yourself too seriously… or you can embrace the love shown to your brand. No one gets out of this world alive. Let’s embrace the love… while protecting the things that matter. Yes. It’s Coke’s job to protect their brand. It’s the consumer’s job to show it some love. The Coca-Cola Company does a great job of allowing a little creativity to flow, while upholding the icon themselves. #marketing #branding #brand #success #businesssuccess #marketinghenius #CTV #LTV #DigitalMarketing

Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for brands like Bloomingdales and Gap, among others, have used Barbie’s legacy intellectual property as a marketing tool to generate buzz not only for the movie but for their various products. As a result, “Barbiecore” — that pink plastic hue that life has adopted recently — is everywhere from Burger King’s pink burger to Ruggable’s limited edition rug. Even so, in light of the exuberant marketing efforts, some question how well this push will be able to boost movie and product partnership sales along with actual Barbie sales. Others wonder if Barbie is setting a new standard for how Hollywood IP movies establish their marketing partnerships or if Barbie is simply an anomaly. More to read on the link below. Now Brandknew available also on the Instagram page at: https://lnkd.in/dW4MkxXi #marketing #barbiemarketing #barbiecore #warnerbros #mattel #marketingcampaign

What's the most unusual billboard you can imagine? 🚨 Does it have flashy colors? Does it feature controversial slogans? But what if I told you that none of that compares to the advertisement recently released by the McDonald's chain? In the Dutch cities of Utrecht and Leiden, two mini billboards have appeared, featuring only one color and no text. Their unique feature, however, is the... scent 🔥 The scent of delicious fries that we all know so well. Admit it, it's truly a brilliant marketing move! This way, the chain managed to perfectly emphasize and reinforce its most characteristic features. What do you think - is this the future of marketing? #design #marketing #branding

What's the most unusual billboard you can imagine? 🚨 Does it have flashy colors? Does it feature controversial slogans? But what if I told you that none of that compares to the advertisement recently released by the McDonald's chain? In the Dutch cities of Utrecht and Leiden, two mini billboards have appeared, featuring only one color and no text. Their unique feature, however, is the... scent 🔥 The scent of delicious fries that we all know so well. Admit it, it's truly a brilliant marketing move! This way, the chain managed to perfectly emphasize and reinforce its most characteristic features. What do you think - is this the future of marketing? #design #marketing #branding

With one “MARKETING” campaign, the brand was revived and is skyrocketing in sales! #TakeNote #IYKYK #MarketingStrategy #BrandMarketing #Barbie #BarbieTheMovie

What's the most unusual billboard you can imagine? 🚨 Does it have flashy colors? Does it feature controversial slogans? But what if I told you that none of that compares to the advertisement recently released by the McDonald's chain? In the Dutch cities of Utrecht and Leiden, two mini billboards have appeared, featuring only one color and no text. Their unique feature, however, is the... scent 🔥 The scent of delicious fries that we all know so well. Admit it, it's truly a brilliant marketing move! This way, the chain managed to perfectly emphasize and reinforce its most characteristic features. What do you think - is this the future of marketing? #design #marketing #branding

What's the most unusual billboard you can imagine? 🚨 Does it have flashy colors? Does it feature controversial slogans? But what if I told you that none of that compares to the advertisement recently released by the McDonald's chain? In the Dutch cities of Utrecht and Leiden, two mini billboards have appeared, featuring only one color and no text. Their unique feature, however, is the... scent 🔥 The scent of delicious fries that we all know so well. Admit it, it's truly a brilliant marketing move! This way, the chain managed to perfectly emphasize and reinforce its most characteristic features. What do you think - is this the future of marketing? #design #marketing #branding

The "Bright White" campaign for Ariel detergent, created by Saatchi & Saatchi in Paris, France in 2005, used exaggeration and visual trickery to communicate its message. The print ad showed a person's shirt so intensely white that their shadow was completely blocked out. This clever concept played on the idea of Ariel making clothes brighter than bright. The exaggerated visual metaphor effectively conveyed the product's whitening power in a memorable way. The campaign was part of Ariel's long-running efforts to promote their detergent's whitening abilities. Over the years, Ariel has continued to create impactful advertising campaigns that stand out in the competitive laundry detergent market. #AdvertisingCampaign #PrintAd #SaatchiBrilliance #ArielDetergent #ExaggeratedVisuals #VisualMetaphor #WhiteningPower #LaundryDetergent #CleverConcept #MemorableAd #BrandMarketing #CreativeAdvertising #FrenchAdvertising #HouseAndGarden #AdOfTheDay #AdInspo #werbung #campaigns #creativecampaignz