Mark Van Pykstra’s Post

💥 PR PRO TIP: Want more *relevant* LinkedIn followers? Post a damn job. Yesterday I told you guys that Crackle PR is hiring a b2b tech Account Manager. Result: I got 300+ new followers—all public relations professionals—in less than 24 hours 😮 (I also got around 250 DMs, but that’s a different story 😝) Takeaway: Offering something of value = virtuous cycle for all. Win-win. Post yo jobs! This is the way ✊ #publicrelations 👇

🚨 Public Relations JOB ALERT 🚨 Crackle PR is hiring a U.S.-based B2B tech Account Manager or Senior Account Manager. Location: FULLY REMOTE [Required: experience in b2b tech PR] Now, instead of rambling on and on about what *we* need, let me know if this is what *you* need: 1. The ability to “commute” from your bedroom to wherever you’re most productive working? ☕️ 2. A PR career focused on outcomes vs outputs? (We don’t track hours)👍 3. A PR agency that only works with demonstrably good companies? 😇 4. A small but mighty team that’s poised to grow in 2024 🚀 5. An inclusive culture that cherishes diversity and equity and shuns ignorance? 🤦🏾♀️🤦♂️🤦 6. Unlimited vacation time? 🌴 7. A chance to escape the “big agency” hamster wheel 🐹? If this sounds like you, DM me and we’ll tell you the *salary range* during our first conversation. We aren’t as rich as the largest agencies — but neither do we have the politics, the bureaucracy, the cubicles or the mandate to work on every client that knocks on our door. 🚪 We’re choosy: No sucky clients! #careergoals This is hiring transparency. This is your time. This is our time. This is the way ✊ #prjobs #publicrelations 👇

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Relationships, budgets and marketing... at a media agency...

New Post: Associate PR Strategist (with a Sales background) - https://lnkd.in/dwZt_Dvz R35,957.00 - R55,957.00 per month Galactic Fed: Associate PR Strategist (with a Sales background) JOB DESCRIPTION Department: Sales Department Marketing Department Rate offer: US$1,000-1,300 per month after interview if candidate is successful with the hiring process Hours: Full-time work 40 hours per week Role overview: Responsible for writing story angles, creating a Rolodex of journalists, and aggressive cold calls, cold emails, and working on partnerships to get Galactic Fed media mentions across the web - starting in local press, and building up to more national news in the USA. Will need to build press kits to distribute to media outlets, which may include company images, case studies, feature stories, press releases or pitch letters, and maintain a positive brand image. Must have a background in Sales. Experience in arranging press conferences, press relations, event appearances, and interviews highly preferred. KPIs: High-visibility press mentions Increased number of opportunities and leads from referral traffic and word-of-mouth Analysis of key metrics (i.e. views of online mentions, social reposts of PR stories), and reporting on success of campaigns Responsibilities: Media Relations and Partnerships: Develop strong relationships and partnerships with local and national media to promote Galactic Fed, its products, and its services. Development of creative and eye-catching story angles: position Galactic Fed alongside current events, holidays, trends, and other press-worthy discussions. PR to Acquire Clients: Promoting the Galactic Fed business by launching PR campaigns that result to new clients Effective Interviews and Media Coverage: ROI-driven engagements through effective interviews and media coverage Cold calling, cold emailing: Aggressively deliver cold calling and cold emailing with media partners and potential clients (as applicable) Cross-Functional Collaboration: Work collaboratively within the marketing team and other departments of the company to meet organizational goals. Requirements: Proven experience in Sales or sales-like roles is a must. Experience in PR is a nice-to-have. Native-level grasp of English and excellent communication skills. Understanding of American cultural nuances (important in connecting with journalists). Willingness to work in the US time zone. Flawless writing abilities - pithy, clever, funny, creative. Must be self-driven and ok with cold calling. Output-driven and ensures the goals and targets are met. Charismatic and people-oriented. Creative and thinks outside the box. Ability to multitask in a deadline-driven atmosphere. #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob

I'M HIRING A SOCIAL MEDIA MANAGER. You'll learn faster than any other job you've had. You'll work with people who push you to be better than you thought possible. To apply - comment below and I'll send you a link - no other ways. It seems like nobody wants to work these days. Right? Wrong. We're working, hard. Why? Cos we've got one life. One shot. Join us ↓ -- EDIT: wowowow this post is blowing up. How cool. Two things to do: 1. Fill out this form: https://lnkd.in/eU9vvX7q 2. Know that the best way of getting my attention is, well, getting my attention. If it's public and it's creative and it's on LinkedIn, I'm probably going to see it. Make sure to tag me 🥵

Want to know more about how Applecart works? Carrie Ponder shares how Decision Maker Marketing empowers leaders to deliver their best content directly into the view of the specific, named stakeholders who matter to their business - and to those stakeholders' spheres of influence. New Decision Maker Marketing technology is disrupting the way content can reach a company’s most important stakeholders - and adding a level of precision that’s never before been possible. And because I'm always #recruiting :) we are hiring Senior Managing Directors here at Applecart! Links to our open roles in DC and NYC in the comments. Would love referrals! #DCjobs #hiring #decisionmakermarketing #applecart #NYCJobs #startupjobs

#hiring Manager, Company Messaging, San Diego, United States, fulltime #jobs #jobseekers #careers #SanDiegojobs #Californiajobs #ExecutivePositions Apply: https://lnkd.in/drShXVMN Company: Qualcomm Technologies, Inc. Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group MarketingGeneral Summary:Qualcomm is engineering human progress. We are revolutionizing industries, enriching lives, and creating new experiences by enabling intelligent computing everywhere. We are seeking a talented storyteller with a passion for technology to join our team and help shape our narrative. Responsibilities include: Monitor key industry dynamics and trends and develop a deep understanding of Qualcomm solutions and business priorities, to drive impactful storytelling and content development. Collaborate with the planning team to help develop and maintain an integrated story arc and content plan for the company, both for marquee moments and long-term priorities.Create and maintain internal and external messaging, presentations, blogs, OpEds, and other formats.Develop executive external communications, such as presentations, op-eds and messaging supported by data-driven proof points.Support the development of foundational content for company-wide use.Work closely with the production team to translate storylines into compelling presentation content, including video, PowerPoint and other visual formats.Minimum Qualifications:• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. ORAssociate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. ORHigh school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. Preferred Experience: Minimum of 5 years of experience in managing content or message creationMinimum of 5 years of experience in marketing in wireless, computing or other high-tech industriesStrategic thinker with strong storytelling, message creation and writing skills.Proven experience in multi-divisional organization, with ability to sell ideas and concepts and gain alignment with different stakeholders.Ability to work effectively across multiple organizations to understand priorities, collect content and proof points to develop a compelling and integrated story for the company.Ability to present to and work with executive management.Proven customer service skillsOccasional travel to events, including some international events.Strong knowledge of wireless and computing industries, underlying technologies and understanding of the competitive landscapes.Quick learner with out-of-the-box thinking skills.Background in management consulting ideal.Detailed-oriented with strong analytical skills. Although this role has some expected minor physical activity, this should not

#hiring Manager, Company Messaging, San Diego, United States, fulltime #jobs #jobseekers #careers #SanDiegojobs #Californiajobs #ExecutivePositions Apply: https://lnkd.in/dpw25DDV Company: Qualcomm Technologies, Inc. Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group MarketingGeneral Summary:Qualcomm is engineering human progress. We are revolutionizing industries, enriching lives, and creating new experiences by enabling intelligent computing everywhere. We are seeking a talented storyteller with a passion for technology to join our team and help shape our narrative. Responsibilities include: Monitor key industry dynamics and trends and develop a deep understanding of Qualcomm solutions and business priorities, to drive impactful storytelling and content development. Collaborate with the planning team to help develop and maintain an integrated story arc and content plan for the company, both for marquee moments and long-term priorities.Create and maintain internal and external messaging, presentations, blogs, OpEds, and other formats.Develop executive external communications, such as presentations, op-eds and messaging supported by data-driven proof points.Support the development of foundational content for company-wide use.Work closely with the production team to translate storylines into compelling presentation content, including video, PowerPoint and other visual formats.Minimum Qualifications:• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. ORAssociate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. ORHigh school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. Preferred Experience: Minimum of 5 years of experience in managing content or message creationMinimum of 5 years of experience in marketing in wireless, computing or other high-tech industriesStrategic thinker with strong storytelling, message creation and writing skills.Proven experience in multi-divisional organization, with ability to sell ideas and concepts and gain alignment with different stakeholders.Ability to work effectively across multiple organizations to understand priorities, collect content and proof points to develop a compelling and integrated story for the company.Ability to present to and work with executive management.Proven customer service skillsOccasional travel to events, including some international events.Strong knowledge of wireless and computing industries, underlying technologies and understanding of the competitive landscapes.Quick learner with out-of-the-box thinking skills.Background in management consulting ideal.Detailed-oriented with strong analytical skills. Although this role has some expected minor physical activity, this should not

I love this post. Here's the thing - good comms people have two key characteristics. As Sarah Kissko Hersh points out below, tenacity is one essential characteristic. It's the willingness to learn more about your market, publications, key reporters/bloggers/influencers, etc. Even if I don't know a particular reporter, I know how to do a deep dive, understand what they do/what they value when writing a piece and how to grow that relationship. Relationship building is the heart of a successful comms program. It also enables you to gain a better understanding of issues at a broader level, providing guidance to your internal team as to whether you can add value to that conversation. The second is the ability to write. Good writing is a super power. Well-written outreach opens doors and well-written articles build trust with your audience. That's critical in any market, but particularly critical in #CybersecurityCommunications. It's not just small details; it is understanding how to craft a piece that gets to the heart of what matters to both the journalist as well as their audience. Of course, all of this is so much easier when you love what you do and the market you're in. Then learning more, understanding and growing relationships with others is not only educational but...well, fun!