Mark Pigou’s Post

Unilever's recent decision to initiate a media review has sparked keen interest across the industry. With Mindshare holding the reins, the prospect of contenders like Publicis, Omnicom, and others entering the fray adds a layer of anticipation to the landscape. As we witness this pivotal moment, it underscores the importance of agility and innovation in navigating the dynamic FMCG advertising space. #MediaReview #FMCG #marketingstrategy #unilever

Retail media has been a priority channel for GroupM for many years, but the rising importance of first party data has renewed its focus across the industry. That’s why we’re thrilled to welcome David Fieldhouse, who joins us to take on the role of Head of Commerce at GroupM Nexus UK, where his expertise will help us elevate this offering for clients.   Eager to kick things off and share his knowledge with the industry, Dave has already shared some thoughts on the retail media space with The Media Leader. Read below to find out the three things you need to consider if you’re building a retail media strategy!   https://lnkd.in/eTE36_DM   #retailmedia #retailmedianetwork #advertising #newhire

We are proud to move the industry forward to achieve greater #transparency and measurement standardization with the announcement of OMG CASA Retail - our Council on Accountability and Standards in Advertising. "The retail CASA effort focuses especially on incrementality — the ability to attribute growth from a particular marketing effort — as it pertains to the use of retail media data to inform connected TV campaigns." said Frank Kochenash, CEO of Omnicom TRANSACT, which is an umbrella group connecting all of the holding company’s #commerce and #retail efforts. Click through to learn more about why brands need to be able to measure the incremental impact of their retail media #investment, and how we are working with leading retail media networks to enable this capability across the category. Omnicom Media Group Digiday #standardization #measurement #transparency #retailmedia #CTV https://lnkd.in/gMECSVgV

Last week, I spoke with Sam Bradley from The Drum about Havas Market UK commerce efforts. Although much more could be said, Havas Market's last years were focused on aligning with broader business capabilities, from providing excellent insights into businesses to ensuring they have the right capabilities to succeed in this highly challenging and exciting area. One of Havas Market's goals is to link retail media capabilities with wider commerce ones - based on our Connected Commerce approach, whether that's commerce customer experience, advertising or logistics and inventory (unsexy, but no good advertising key products if you haven't ordered enough stock). #ConnectedCommerce #ecommerce #mediaagency #advertising #amazonadvertising #tiktokshop #commercemedia

At The Drum Predictions 2024, GroupM Nexus' Zuzanna Gierlinska discussed the changes that are set to reshape the media landscape this year, including the importance of clear measurement strategies in Retail Media, a channel that represented 14.4% of total advertising revenue in 2023. Read about the other hot topics discussed by Zuzanna and the panel ⤵️ https://lnkd.in/eGpdUYB5 _ #RetailMedia #GroupMUK

GroupM is back with its annual This Year Next Year global end-of-year forecast, and while retail media may be the smallest segment within the digital advertising universe, its influence is only growing bigger. Here's why it matters. #retailmedia #digitaladvertising #firstpartydata

As the first-mover partner of choice for many of the leading retail media networks, Omnicom Media Group is committed to delivering optimum value for our clients’ investments in a category that has quickly become a critical component in holistic media strategies. In the third installment of Digiday’s Advertising Week series focusing on the advanced controls and capabilities coming out of OMG’s Council on Accountability and Standards in Advertising (CASA), we explain why incrementality measurement is the key to unlocking growth for brands in a segment that is set to see media investments surpass $100M globally.

Global advertising giants, Omnicom and Publicis Groupe media groups have recorded another feat with net new media business, posting nearly $3.3 billion each in net gains during the first three quarters of 2023. The growth, which includes retention, was released from agency account tracker COMvergence according to MediaPost The new shift is a signal that IPG Mediabrands and GroupM also have had healthy year-to-date net gains approaching $2 billion, where Havas Media Network made $180 million in net new business) and Dentsu (-717 million) which were the holding company media business laggards. https://lnkd.in/d5D9ifKd

Even with the outsized expansion of retail media, the fastest growing segment of digital is projected to add 17.5% growth in 2024, fragmentation remains a problem. Read more: https://hubs.la/Q02DbfJD0 #retailmedia , #digitaladvertising , GroupM , Incremental

FYI: GroupM predicts global advertising revenue will grow 7.8% in 2024 to $989.8 billion; OOH will grow 11.5% (GroupM): We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023. We have also revised estimates for the U.S., which we now expect to reach $365.9 billion […] #DOOH #digitalbillboards #digitalsignage