Mark Haas’ Post

The Taste Architect's guide to innovating with purpose in Food and Beverage CPG Brands. 1. Infuse your brand essence in your product Make sure your customers feel your brand's values in every aspect of their experience. 2. Keep profitability in mind Innovation is not just about creating a new product, but creating one that's sustainable and profitable in the long run. 3. Be agile Innovative brands are nimble and can pivot quickly, so always be ready to pivot and adapt to changing trends and customer needs. #innovation #foodscience #productdevelopment #commercialization #mvp #FromConceptToConsumer

The Taste Architect's guide to innovating with purpose in Food and Beverage CPG Brands. 1. Infuse your brand essence in your product Make sure your customers feel your brand's values in every aspect of their experience. 2. Keep profitability in mind Innovation is not just about creating a new product, but creating one that's sustainable and profitable in the long run. 3. Be agile Innovative brands are nimble and can pivot quickly, so always be ready to pivot and adapt to changing trends and customer needs. #innovation #foodscience #productdevelopment #commercialization #mvp #FromConceptToConsumer

Unlocking the code to creating innovative and profitable products from Concept to Consumer is all about rejection and iteration. The first version of your product is not the final version, MVPs are critical to success. Keep asking yourself: - How could I make this better? - How can I deliver my brand essence in a unique way? - What are my competitors not doing? Infusing creativity and passion into your product strategy is key to achieving success in the food and beverage CPG market. #innovation #foodscience #productdevelopment #commercialization #mvp

As Taste Architects, we build brands with a purpose. We understand that every product, every flavor, and every ingredient has a story to tell. That's why we start with the essence of the brand and infuse it throughout the product development process. We believe that building profitability into your product is key, and it all starts with a solid brand and product strategy. By aligning your brand with your target audience and building a product roadmap that meets their needs, you can create a successful CPG brand that resonates with consumers. At Helmsman Group, we help our clients bring their brand vision to life and develop strategies that will drive revenue and growth. If you're ready to create a profitable food and beverage CPG brand, let's talk. https://bit.ly/475W5rY

There is a new product launched every two minutes. Only 10% succeed. So the job for us is to get it right. Speaking to #emergingbrands at the summit put on by Emerging Brands Alliance, Pete Brennan of Mattson: Innovation for the Food & Beverage Industry explains the foundational importance of the 5Cs: category, customer/channel, consumer, company, and competitor. “Make it delicious and make those delicious strategic decisions.”

Touch of Whit Portfolio Item: An analysis of internal brand pillars to understand how they show up in the beverage space to identify emergent new opportunities to consider leveraging in the future. #innovation #food&bev #branding #emergentopportunities

Curious about how we help brands like yours achieve remarkable growth? Check out our latest case studies where our founder transformed challenges into success stories. 🚀📈 👉 Discover how a leading hard cider brand achieved over 70,000 case sales in a new market within three years. 👉 See how a craft brewery expanded to over 500 retail locations and sold 22,000 cases in a brand new market just one year! Drawing from our extensive experience in driving growth for beverage brands, we bring proven strategies to help you achieve remarkable success. Ready to transform your brand? Visit our Case Studies page to learn more: https://lnkd.in/eEQCvu9Q #BeverageIndustry #BrandStrategy #SuccessStories #BusinessGrowth #CaseStudies

Attention beverage executives! 2024 is shaping up to be a transformative year. Consumer preferences are evolving, and technology is disrupting the landscape at an unprecedented pace. In this article, Publicis Sapient's beverage industry expert dives deep into the key trends reshaping the global market, offering actionable insights to propel your brand towards strategic growth.

Attention beverage executives! 2024 is shaping up to be a transformative year. Consumer preferences are evolving, and technology is disrupting the landscape at an unprecedented pace. In this article, Publicis Sapient's beverage industry expert dives deep into the key trends reshaping the global market, offering actionable insights to propel your brand towards strategic growth.

Attention beverage executives! 2024 is shaping up to be a transformative year. Consumer preferences are evolving, and technology is disrupting the landscape at an unprecedented pace. In this article, Publicis Sapient's beverage industry expert dives deep into the key trends reshaping the global market, offering actionable insights to propel your brand towards strategic growth.