Marketing Beat’s Post

2023 set a record for adspend in the UK, increasing by 6.1% to reach a total of $36.6 billion, according to new figures from AA/Warc. Performance marketing channels accounted for a whopping 78% of that, reaching $28.7 billion. These figures highlight the shift towards measurable advertising platforms and the importance of ROI-driven advertising strategies. Read more on what the AA/Warc figures mean for 2024: https://lnkd.in/dXTTkhxc #adspend

Our latest adspend figures for Q3 2023 are out now!   The data from our AA/WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023.   This marks the first time that advertising spend in Q3 has exceeded the £9bn, driven predominantly by a sharp increase in online advertising.   Looking ahead, the UK advertising market is now predicted to grow by 6.4% in 2023, reaching a total of £37bn and in 2024, we expect to see more channels experience growth again, as the ad market is set to reach £39bn.   Read more about the figures here: https://bit.ly/3HtQAYS

UK Ad Spend Remains Flat In Q1, But 2023 Outlook Shows Hopeful Uplift in the latest Advertising Association /WARC Expenditure Report. UK ad spend reached almost £9bn in the first three months of 2023, with spend set to grow by 2.6 percent to reach £35.7bn this year. Read the full story below. #ukadspend #advertising #advertisingandmedia #marcomms #adagency #mediaagency #creativeagency #marketing https://lnkd.in/eCNe8tEm

The latest Advertising Association/WARC Expenditure Report saw UK advertising spending rise by 15.9% to a total of £9.6bn in July-September 2023. These findings echo the Q4 2023 IPA #BellwetherReport, which found that UK marketing budgets were revised up to the strongest levels in almost a decade: https://lnkd.in/eHVNb9za

Charting the Future of Irish Advertising in 2024. 🚀💼 The latest insights in the advertising sector indicate a promising growth trajectory, with an anticipated increase of 3.2%, reaching a total of €1.32bn. Digital advertising stands at the forefront of this expansion, projected to grow by 5.1%, securing a significant 58.4% share of the overall market. Notably, retail media and search advertising are emerging as pivotal growth drivers in the digital realm. 💻📈 Yet, the narrative extends beyond digital. Outdoor advertising, particularly in digital formats, is experiencing a remarkable surge, aligning with the resurgence of radio📻 and cinema's post-Covid revival. 🎬🌆 Amidst the nuanced shift in TV/AV advertising dynamics, 2024 presents an unparalleled opportunity for brands to reinvent and reinvigorate their advertising strategies. It's a year to embrace innovation, adapt to evolving consumer behaviors, and capitalize on the flourishing market landscape. 🌟📺 Loco stands at the ready to navigate these exciting developments with you. Our expertise is your advantage in harnessing these trends for a prosperous year ahead in advertising. Let's collaborate to craft strategies that resonate, engage, and deliver results in this dynamic era. 🤝📊 #DigitalTrends #DigitalMarketing #DigitalAdvertisement #LocoGroup

Charting the Future of Irish Advertising in 2024. 🚀💼 The latest insights in the advertising sector indicate a promising growth trajectory, with an anticipated increase of 3.2%, reaching a total of €1.32bn. Digital advertising stands at the forefront of this expansion, projected to grow by 5.1%, securing a significant 58.4% share of the overall market. Notably, retail media and search advertising are emerging as pivotal growth drivers in the digital realm. 💻📈 Yet, the narrative extends beyond digital. Outdoor advertising, particularly in digital formats, is experiencing a remarkable surge, aligning with the resurgence of radio 📻 and cinema's post-Covid revival. 🎬🌆 Amidst the nuanced shift in TV/AV advertising dynamics, 2024 presents an unparalleled opportunity for brands to reinvent and reinvigorate their advertising strategies. It's a year to embrace innovation, adapt to evolving consumer behaviors, and capitalize on the flourishing market landscape. 🌟📺 Juvo stands at the ready to navigate these exciting developments with you. Our expertise is your advantage in harnessing these trends for a prosperous year ahead in advertising. Let's collaborate to craft strategies that resonate, engage, and deliver results in this dynamic era. 🤝📊 #DigitalTrends #DigitalMarketing #DigitalAdvertisement #JuvoDigital

In light of Ireland's current economic landscape, marked by a technical recession and shifting dynamics, 2024 poses unique challenges and opportunities. The contraction in GDP, notably influenced by multinational sectors like pharmaceuticals and technology, highlights the volatile nature of our globalized economy. Yet, there's an underlying resilience in the Irish economy. The projected growth in Modified Domestic Demand and potential rebounds in key sectors signal robust undercurrents. This environment necessitates agility and adaptability, especially in the digital and advertising sectors. With inflation rates gradually decreasing, there's a cautious yet optimistic pathway to recovery. For us in the digital realm, these times call for innovative, flexible strategies that align with economic realities, underscoring the need to stay informed and responsive. Now, more than ever, is the time to harness our resilience and creativity, turning these economic challenges into opportunities for growth and innovation 🚀🌟

It’s time to elevate your revenues and stay ahead of the game with our Q2 Advertising Report 2024. 💥 Download now! 👇 https://lnkd.in/gDYBN_Rq #Advertising #Adtech #Advertisers #Report2024 #Digitalmedia

MENA's Digital Advertising Hits $6.25B in 2023! Explore the insights from IAB MENA's latest report, revealing video dominating at 50% and search growing by over 18%. 📈💼 read more: https://lnkd.in/dcg3Fkax Michel Malkoun | Christos Solomi #Digital #MENA #Advertising #Economy #Adtechtoday

The IAB UK 🥇 #GoldStandard is setting a new benchmark in digital advertising, tackling major challenges such as ad fraud, brand safety, user experience, and regulatory compliance. By unifying best practices, this certification fosters a more transparent and effective digital ad environment. The 𝐆𝐨𝐥𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 aims to build a sustainable future for digital advertising and focuses on the long-term health of the industry rather than short-term growth. 𝐊𝐞𝐲 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: 🚫 Reduce Ad Fraud 💞 Enhance Brand Safety 🤝 Strengthen Transparency 🙆♀️ Improve User Experience (reducing ad blocking) 🔏 Ensure Consent on Data and Privacy These are all significant problems needing substantial solutions. Introduced back in 2016, the #GoldStandard brings together initiatives from the IAB Tech Lab, TAG, The Coalition for Better Ads, and IAB Europe to address advertisers' biggest concerns. It has been recognised by peers in the House of Lords, referenced in parliamentary committee reports, and supported by major brands committing to work only with Gold Standard certified companies. To improve the digital advertising ecosystem for everyone, it’s essential that the Gold Standard continues to evolve with industry-wide participation. Whether you’re a publisher, vendor, or buyer, your involvement is crucial. I recently reviewed the short learning course by IAB UK and found it transformative for our approach to digital advertising, ensuring compliance and best practices. I highly recommend the training available on the IAB UK Training Hub. For more information, visit 𝘸𝘸𝘸.𝘪𝘢𝘣𝘶𝘬.𝘤𝘰𝘮/𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨 #DigitalAdvertising #IABGoldStandard #AdTech #BrandSafety #UserExperience #AdFraud #Transparency #RegulatoryCompliance